{"id":410,"date":"2026-03-26T04:46:47","date_gmt":"2026-03-26T04:46:47","guid":{"rendered":"https:\/\/www.hi-posts.com\/vn\/information-architecture-basics-junior-designer\/"},"modified":"2026-03-23T03:52:07","modified_gmt":"2026-03-23T03:52:07","slug":"information-architecture-basics-junior-designer","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/vn\/information-architecture-basics-junior-designer\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn Thi\u1ebft k\u1ebf UX: Nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 Ki\u1ebfn tr\u00fac Th\u00f4ng tin m\u00e0 m\u1ecdi Nh\u00e0 thi\u1ebft k\u1ebf m\u1edbi v\u00e0o ngh\u1ec1 \u0111\u1ec1u c\u1ea7n"},"content":{"rendered":"

Ki\u1ebfn tr\u00fac Th\u00f4ng tin (IA) \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ea5u tr\u00fac cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o. N\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, g\u1eafn nh\u00e3n v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t IA v\u1eefng ch\u1eafc, ngay c\u1ea3 nh\u1eefng thi\u1ebft k\u1ebf \u0111\u1eb9p nh\u1ea5t c\u0169ng s\u1ebd th\u1ea5t b\u1ea1i v\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd c\u1ea7n. \u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf m\u1edbi v\u00e0o ngh\u1ec1, vi\u1ec7c hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc c\u1ea5u tr\u00fac n\u00e0y c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m vi\u1ec7c l\u00e0m ch\u1ee7 t\u00ednh th\u1ea9m m\u1ef9 tr\u1ef1c quan. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c c\u1ea5u tr\u00fac logic v\u00e0 l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m.<\/p>\n

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\"Infographic<\/figure>\n<\/div>\n

\ud83d\udd0d Ki\u1ebfn tr\u00fac Th\u00f4ng tin th\u1ef1c ch\u1ea5t l\u00e0 g\u00ec?<\/h2>\n

Ki\u1ebfn tr\u00fac Th\u00f4ng tin l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ed5 ch\u1ee9c v\u00e0 c\u1ea5u tr\u00fac h\u00f3a n\u1ed9i dung trong m\u1ed9t trang web ho\u1eb7c \u1ee9ng d\u1ee5ng. \u0110\u00f3 l\u00e0 b\u1ea3n thi\u1ebft k\u1ebf h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng n\u00f3 nh\u01b0 b\u1ea3n v\u1ebd m\u1eb7t b\u1eb1ng c\u1ee7a m\u1ed9t t\u00f2a nh\u00e0; gi\u1ed1ng nh\u01b0 m\u1ed9t t\u00f2a nh\u00e0 c\u1ea7n m\u1ed9t b\u1ed1 c\u1ee5c logic \u0111\u1ec3 v\u1eadn h\u00e0nh, m\u1ed9t s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea7n m\u1ed9t c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c.<\/p>\n

Trong khi thi\u1ebft k\u1ebf tr\u1ef1c quan thu h\u00fat s\u1ef1 ch\u00fa \u00fd, IA \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u1ee9c n\u0103ng. N\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n sau:<\/p>\n

    \n
  • N\u1ed9i dung \u1edf \u0111\u00e2u?<\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00f4i \u0111\u1ebfn \u0111\u00f3?<\/li>\n
  • N\u1ed9i dung n\u00e0y l\u00e0 g\u00ec?<\/li>\n
  • N\u1ed9i dung n\u00e0y li\u00ean quan \u0111\u1ebfn c\u00e1c n\u1ed9i dung kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n

    IA hi\u1ec7u qu\u1ea3 gi\u00fap gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c. Khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i suy ngh\u0129 nhi\u1ec1u v\u1ec1 vi\u1ec7c ph\u1ea3i nh\u1ea5p v\u00e0o \u0111\u00e2u ho\u1eb7c m\u1ed9t nh\u00e3n hi\u1ec7u c\u00f3 ngh\u0129a l\u00e0 g\u00ec, h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng cao h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c n\u1eb1m t\u1ea1i giao \u0111i\u1ec3m c\u1ee7a nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u00e1c.<\/p>\n

    \ud83c\udfdb\ufe0f B\u1ed1n Tr\u1ee5 c\u1ed9t c\u1ee7a Ki\u1ebfn tr\u00fac Th\u00f4ng tin<\/h2>\n

    Theo c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh, c\u00f3 b\u1ed1n h\u1ec7 th\u1ed1ng ch\u00ednh c\u1ea5u th\u00e0nh n\u00ean IA. C\u00e1c tr\u1ee5 c\u1ed9t n\u00e0y ph\u1ed1i h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ed1ng nh\u1ea5t. Hi\u1ec3u r\u00f5 t\u1eebng y\u1ebfu t\u1ed1 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng.<\/p>\n

    1. H\u1ec7 th\u1ed1ng T\u1ed5 ch\u1ee9c \ud83d\udcc2<\/h3>\n

    H\u1ec7 th\u1ed1ng t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u00f4ng tin \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i. M\u1ee5c ti\u00eau l\u00e0 nh\u00f3m c\u00e1c m\u1ee5c theo c\u00e1ch c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, ch\u1ee9 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

      \n
    • Ph\u00e2n c\u1ea5p:<\/strong>C\u1ea5u tr\u00fac ph\u1ed5 bi\u1ebfn nh\u1ea5t. N\u00f3 nh\u00f3m n\u1ed9i dung th\u00e0nh c\u00e1c danh m\u1ee5c v\u00e0 danh m\u1ee5c con. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng nh\u01b0 c\u00e2y ph\u1ea3 h\u1ec7 ho\u1eb7c h\u1ec7 th\u1ed1ng t\u1ee7 h\u1ed3 s\u01a1.<\/li>\n
    • Theo tr\u00ecnh t\u1ef1:<\/strong>\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u00f2i h\u1ecfi m\u1ed9t th\u1ee9 t\u1ef1 c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 quy tr\u00ecnh thanh to\u00e1n ho\u1eb7c tr\u00ecnh h\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd.<\/li>\n
    • Ma tr\u1eadn:<\/strong>Cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng duy\u1ec7t n\u1ed9i dung b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nhi\u1ec1u thu\u1ed9c t\u00ednh c\u00f9ng l\u00fac. V\u00ed d\u1ee5, t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch s\u1ea1n theo v\u1ecb tr\u00ed v\u00e0 gi\u00e1 c\u1ea3.<\/li>\n
    • T\u1ef1 nhi\u00ean:<\/strong>Nh\u00f3m n\u1ed9i dung d\u1ef1a tr\u00ean c\u00e1c li\u00ean k\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay v\u00ec c\u00e1c danh m\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng d\u1ef1a nhi\u1ec1u v\u00e0o nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n

      2. H\u1ec7 th\u1ed1ng G\u1eafn nh\u00e3n \ud83c\udff7\ufe0f<\/h3>\n

      Nh\u00e3n l\u00e0 nh\u1eefng t\u1eeb ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung. Th\u00e1ch th\u1ee9c n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef m\u00e0 ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u00f4n ng\u1eef chuy\u00ean m\u00f4n n\u1ed9i b\u1ed9. M\u1ed9t nh\u00e3n ph\u1ea3i r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n

      H\u00e3y xem x\u00e9t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa “T\u00e0i s\u1ea3n c\u1ee7a Kh\u00e1ch h\u00e0ng” v\u00e0 “T\u1ec7p tin”. C\u00e1i tr\u01b0\u1edbc l\u00e0 ng\u00f4n ng\u1eef n\u1ed9i b\u1ed9; c\u00e1i sau l\u00e0 ng\u00f4n ng\u1eef c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c g\u1eafn nh\u00e3n t\u1ed1t gi\u00fap gi\u1ea3m s\u1ef1 m\u01a1 h\u1ed3. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u1ea5y “Tr\u1ee3 gi\u00fap”, h\u1ecd mong \u0111\u1ee3i t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3. N\u1ebfu h\u1ecd th\u1ea5y “V\u1ec1 ch\u00fang t\u00f4i”, h\u1ecd mong \u0111\u1ee3i l\u1ecbch s\u1eed c\u00f4ng ty.<\/p>\n

      3. H\u1ec7 th\u1ed1ng \u0110i\u1ec1u h\u01b0\u1edbng \ud83e\udded<\/h3>\n

      C\u00e1c y\u1ebfu t\u1ed1 \u0111i\u1ec1u h\u01b0\u1edbng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n qua c\u1ea5u tr\u00fac. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m menu ch\u00ednh, menu ph\u1ee5, \u0111\u01b0\u1eddng d\u1eabn v\u1ee5n (breadcrumbs) v\u00e0 ch\u00e2n trang. Vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u00f4 h\u00ecnh t\u01b0 duy c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

        \n
      • \u0110i\u1ec1u h\u01b0\u1edbng To\u00e0n c\u1ee5c:<\/strong>Xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ecdi trang. N\u00f3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a trang web.<\/li>\n
      • \u0110i\u1ec1u h\u01b0\u1edbng C\u1ee5c b\u1ed9:<\/strong> Xu\u1ea5t hi\u1ec7n trong m\u1ed9t m\u1ee5c c\u1ee5 th\u1ec3. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u h\u01b0\u1edbng trong khu v\u1ef1c \u0111\u00f3.<\/li>\n
      • \u0110i\u1ec1u h\u01b0\u1edbng theo ng\u1eef c\u1ea3nh:<\/strong> Xu\u1ea5t hi\u1ec7n d\u1ef1a tr\u00ean ng\u1eef c\u1ea3nh n\u1ed9i dung. N\u00f3 cung c\u1ea5p c\u00e1c li\u00ean k\u1ebft li\u00ean quan \u0111\u1ebfn th\u00f4ng tin c\u00f3 li\u00ean h\u1ec7.<\/li>\n
      • \u0110i\u1ec1u h\u01b0\u1edbng ti\u1ec7n \u00edch:<\/strong> Ch\u1ee9a c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 \u0111\u0103ng nh\u1eadp, t\u00ecm ki\u1ebfm ho\u1eb7c ch\u1ecdn ng\u00f4n ng\u1eef.<\/li>\n<\/ul>\n

        4. H\u1ec7 th\u1ed1ng t\u00ecm ki\u1ebfm \ud83d\udd0e<\/h3>\n

        Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u \u0111i\u1ec1u h\u01b0\u1edbng. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u00edch t\u00ecm ki\u1ebfm. M\u1ed9t h\u1ec7 th\u1ed1ng t\u00ecm ki\u1ebfm m\u1ea1nh m\u1ebd b\u1ed5 sung cho vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng. N\u00f3 n\u00ean cung c\u1ea5p t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh, b\u1ed9 l\u1ecdc v\u00e0 x\u1ebfp h\u1ea1ng ph\u00f9 h\u1ee3p. N\u1ebfu c\u1ea5u tr\u00fac kh\u00f4ng r\u00f5 r\u00e0ng, t\u00ecm ki\u1ebfm tr\u1edf th\u00e0nh m\u1ea1ng an to\u00e0n. Tuy nhi\u00ean, ch\u1ec9 d\u1ef1a v\u00e0o t\u00ecm ki\u1ebfm th\u01b0\u1eddng cho th\u1ea5y c\u1ea5u tr\u00fac y\u1ebfu k\u00e9m.<\/p>\n

        \ud83d\udcca So s\u00e1nh c\u00e1c h\u1ec7 th\u1ed1ng t\u1ed5 ch\u1ee9c<\/h2>\n

        \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i, h\u00e3y xem x\u00e9t b\u1ea3ng so s\u00e1nh sau \u0111\u00e2y v\u1ec1 c\u00e1c c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n\n\n\n\n\n
        Lo\u1ea1i h\u1ec7 th\u1ed1ng<\/th>\nTr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t<\/th>\n\u01afu \u0111i\u1ec3m<\/th>\nNh\u01b0\u1ee3c \u0111i\u1ec3m<\/th>\n<\/tr>\n<\/thead>\n
        Ph\u00e2n c\u1ea5p<\/td>\nTh\u01b0 vi\u1ec7n n\u1ed9i dung l\u1edbn, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\nD\u1ec5 hi\u1ec3u, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng<\/td>\nC\u00f3 th\u1ec3 tr\u1edf n\u00ean s\u00e2u v\u00e0 l\u1ed9n x\u1ed9n<\/td>\n<\/tr>\n
        Theo tr\u00ecnh t\u1ef1<\/td>\nQuy tr\u00ecnh l\u00e0m vi\u1ec7c, quy tr\u00ecnh ch\u00e0o m\u1eebng<\/td>\nTi\u1ebfn \u0111\u1ed9 r\u00f5 r\u00e0ng, t\u1eebng b\u01b0\u1edbc m\u1ed9t<\/td>\nKh\u00f4ng th\u1ec3 b\u1ecf qua c\u00e1c b\u01b0\u1edbc, c\u1ee9ng nh\u1eafc<\/td>\n<\/tr>\n
        Ma tr\u1eadn<\/td>\nC\u01a1 s\u1edf d\u1eef li\u1ec7u, l\u1ecdc ph\u1ee9c t\u1ea1p<\/td>\nLinh ho\u1ea1t, \u0111a chi\u1ec1u<\/td>\nPh\u1ee9c t\u1ea1p khi tri\u1ec3n khai, nh\u00e3n m\u00e1c g\u00e2y nh\u1ea7m l\u1eabn<\/td>\n<\/tr>\n
        T\u1ef1 nhi\u00ean<\/td>\nTrang tin t\u1ee9c, blog<\/td>\nPh\u00e1t sinh, d\u1ec5 th\u00edch \u1ee9ng<\/td>\nKh\u00f3 d\u1ef1 \u0111o\u00e1n, kh\u00f4ng nh\u1ea5t qu\u00e1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        \ud83e\uddea Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ec3 c\u1ea5u tr\u00fac h\u00f3a<\/h2>\n

        Vi\u1ec7c thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh l\u00e0 r\u1ee7i ro. Vi\u1ec7c x\u00e1c th\u1ef1c c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng. C\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra v\u00e0 \u0111\u1ecbnh ngh\u0129a IA tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf \u0111\u1ed9 trung th\u1ef1c cao.<\/p>\n

        Ph\u00e2n lo\u1ea1i th\u1ebb<\/h3>\n

        Ph\u00e2n lo\u1ea1i th\u1ebb l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt trong \u0111\u00f3 ng\u01b0\u1eddi tham gia nh\u00f3m c\u00e1c m\u1ee5c n\u1ed9i dung th\u00e0nh c\u00e1c danh m\u1ee5c c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y ti\u1ebft l\u1ed9 c\u00e1c m\u00f4 h\u00ecnh t\u01b0 duy c\u1ee7a h\u1ecd.<\/p>\n

          \n
        • Ph\u00e2n lo\u1ea1i th\u1ebb m\u1edf:<\/strong>Ng\u01b0\u1eddi tham gia t\u1ef1 \u0111\u1eb7t t\u00ean cho c\u00e1c danh m\u1ee5c c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y h\u1eefu \u00edch \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c nh\u00e3n m\u1edbi.<\/li>\n
        • Ph\u00e2n lo\u1ea1i th\u1ebb \u0111\u00f3ng:<\/strong>Ng\u01b0\u1eddi tham gia s\u1eafp x\u1ebfp c\u00e1c m\u1ee5c v\u00e0o c\u00e1c danh m\u1ee5c \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y x\u00e1c th\u1ef1c c\u00e1c c\u1ea5u tr\u00fac hi\u1ec7n c\u00f3.<\/li>\n<\/ul>\n

          Trong qu\u00e1 tr\u00ecnh n\u00e0y, h\u00e3y quan s\u00e1t n\u01a1i ng\u01b0\u1eddi d\u00f9ng do d\u1ef1. N\u1ebfu m\u1ed9t m\u1ee5c c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o nhi\u1ec1u danh m\u1ee5c, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y s\u1ef1 m\u01a1 h\u1ed3 trong vi\u1ec7c \u0111\u1eb7t nh\u00e3n. D\u1eef li\u1ec7u n\u00e0y cung c\u1ea5p th\u00f4ng tin cho s\u01a1 \u0111\u1ed3 trang web cu\u1ed1i c\u00f9ng.<\/p>\n

          Ki\u1ec3m tra c\u00e2y<\/h3>\n

          Khi c\u1ea5u tr\u00fac \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, ki\u1ec3m tra c\u00e2y s\u1ebd x\u00e1c th\u1ef1c n\u00f3. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c tr\u00ecnh b\u00e0y cho ng\u01b0\u1eddi d\u00f9ng phi\u00ean b\u1ea3n ch\u1ec9 c\u00f3 v\u0103n b\u1ea3n c\u1ee7a c\u1ea5u tr\u00fac trang web. H\u1ecd \u0111\u01b0\u1ee3c giao c\u00e1c nhi\u1ec7m v\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 ‘T\u00ecm ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3’, v\u00e0 ph\u1ea3i nh\u1ea5p qua c\u00e1c c\u1ea5p b\u1eadc \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n

          C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh bao g\u1ed3m:<\/p>\n

            \n
          • T\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng:<\/strong>Ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u00ecm th\u1ea5y \u0111\u01b0\u1eddng d\u1eabn ch\u00ednh x\u00e1c.<\/li>\n
          • T\u00ednh tr\u1ef1c ti\u1ebfp:<\/strong>H\u1ecd c\u00f3 \u0111i theo l\u1ed9 tr\u00ecnh hi\u1ec7u qu\u1ea3 nh\u1ea5t kh\u00f4ng?<\/li>\n
          • \u0110\u1ed9 s\u00e2u:<\/strong>C\u1ea7n bao nhi\u00eau c\u00fa nh\u1ea5p chu\u1ed9t \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c n\u1ed9i dung?<\/li>\n<\/ul>\n

            T\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i cao trong ki\u1ec3m tra c\u00e2y cho th\u1ea5y m\u1ed9t l\u1ed7i c\u1ea5u tr\u00fac c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf tr\u1ef1c quan.<\/p>\n

            \ud83d\udcc4 S\u1ea3n ph\u1ea9m b\u00e0n giao v\u00e0 t\u00e0i li\u1ec7u<\/h2>\n

            V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf, b\u1ea1n ph\u1ea3i truy\u1ec1n \u0111\u1ea1t c\u1ea5u tr\u00fac c\u1ee7a m\u00ecnh cho c\u00e1c b\u00ean li\u00ean quan v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n. T\u00e0i li\u1ec7u r\u00f5 r\u00e0ng \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u1ed1ng nh\u1ea5t. C\u00e1c s\u1ea3n ph\u1ea9m b\u00e0n giao ch\u00ednh bao g\u1ed3m:<\/p>\n

              \n
            • S\u01a1 \u0111\u1ed3 trang web:<\/strong>Bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan hi\u1ec3n th\u1ecb th\u1ee9 b\u1eadc c\u1ee7a c\u00e1c trang. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 bi\u1ec3u \u0111\u1ed3 ph\u00e2n c\u1ea5p ho\u1eb7c s\u01a1 \u0111\u1ed3 d\u00f2ng ch\u1ea3y.<\/li>\n
            • Lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng:<\/strong>Bi\u1ec3u \u0111\u1ed3 \u00e1nh x\u1ea1 l\u1ed9 tr\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111i qua \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u00e1c v\u00f2ng l\u1eb7p.<\/li>\n
            • Khung d\u00e2y:<\/strong>B\u1ed1 c\u1ee5c \u0111\u1ed9 trung th\u1ef1c th\u1ea5p cho th\u1ea5y n\u1ed9i dung n\u1eb1m \u1edf \u0111\u00e2u trong c\u1ea5u tr\u00fac.<\/li>\n
            • T\u1eeb \u0111i\u1ec3n:<\/strong>Danh s\u00e1ch c\u00e1c thu\u1eadt ng\u1eef v\u00e0 \u0111\u1ecbnh ngh\u0129a \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n tr\u00ean to\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

              T\u00e0i li\u1ec7u ph\u1ea3i l\u00e0 t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng. Khi s\u1ea3n ph\u1ea9m ph\u00e1t tri\u1ec3n, IA thay \u0111\u1ed5i. Vi\u1ec7c gi\u1eef cho c\u00e1c t\u00e0i li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt gi\u00fap ng\u0103n ng\u1eeba n\u1ee3 k\u1ef9 thu\u1eadt v\u00e0 s\u1ef1 nh\u1ea7m l\u1eabn.<\/p>\n

              \ud83c\udf33 Ph\u00e2n c\u1ea5p v\u00e0 ph\u00e2n lo\u1ea1i<\/h2>\n

              Ph\u00e2n lo\u1ea1i l\u00e0 vi\u1ec7c ph\u00e2n lo\u1ea1i th\u00f4ng tin. N\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c quy t\u1eafc \u0111\u1ec3 nh\u00f3m ch\u00fang. M\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i t\u1ed1t ph\u1ea3i c\u00f3 t\u00ednh logic, kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

              C\u1ea5u tr\u00fac ph\u1eb3ng so v\u1edbi c\u1ea5u tr\u00fac s\u00e2u<\/h3>\n

              Vi\u1ec7c ch\u1ecdn \u0111\u1ed9 s\u00e2u ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng.<\/p>\n

                \n
              • C\u1ea5u tr\u00fac ph\u1eb3ng:<\/strong>\u00cdt c\u00fa nh\u1ea5p chu\u1ed9t h\u01a1n \u0111\u1ec3 truy c\u1eadp n\u1ed9i dung. Ph\u00f9 h\u1ee3p cho c\u00e1c trang web nh\u1ecf. Tuy nhi\u00ean, n\u00f3 c\u00f3 th\u1ec3 l\u00e0m qu\u00e1 t\u1ea3i \u0111i\u1ec1u h\u01b0\u1edbng ch\u00ednh.<\/li>\n
              • C\u1ea5u tr\u00fac s\u00e2u:<\/strong>Nhi\u1ec1u c\u00fa nh\u1ea5p chu\u1ed9t h\u01a1n, nh\u01b0ng \u00edt l\u1ed9n x\u1ed9n h\u01a1n. Ph\u00f9 h\u1ee3p cho c\u00e1c trang web l\u1edbn c\u00f3 c\u00e1c ph\u1ea7n ri\u00eang bi\u1ec7t. Tuy nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1ecb l\u1ea1c ho\u1eb7c c\u1ea3m th\u1ea5y xa c\u00e1ch v\u1edbi n\u1ed9i dung.<\/li>\n<\/ul>\n

                H\u00e3y h\u01b0\u1edbng t\u1edbi s\u1ef1 c\u00e2n b\u1eb1ng. H\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng th\u00edch \u1edf trong v\u00f2ng ba c\u00fa nh\u1ea5p chu\u1ed9t t\u1eeb trang ch\u1ee7. N\u1ebfu n\u1ed9i dung y\u00eau c\u1ea7u nhi\u1ec1u h\u01a1n, n\u00f3 ph\u1ea3i d\u1ec5 d\u00e0ng truy c\u1eadp qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c c\u00e1c li\u00ean k\u1ebft li\u00ean quan.<\/p>\n

                \u267f Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn trong Ki\u1ebfn tr\u00fac Th\u00f4ng tin<\/h2>\n

                Ki\u1ebfn tr\u00fac th\u00f4ng tin (IA) t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 khuy\u1ebft t\u1eadt nh\u1eadn th\u1ee9c ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng.<\/p>\n

                  \n
                • \u0110i\u1ec1u h\u01b0\u1edbng nh\u1ea5t qu\u00e1n:<\/strong>\u0110i\u1ec1u h\u01b0\u1edbng n\u00ean xu\u1ea5t hi\u1ec7n \u1edf c\u00f9ng m\u1ed9t v\u1ecb tr\u00ed tr\u00ean m\u1ecdi trang.<\/li>\n
                • Li\u00ean k\u1ebft m\u00f4 t\u1ea3:<\/strong>Tr\u00e1nh d\u00f9ng \u201cNh\u1ea5p v\u00e0o \u0111\u00e2y\u201d. H\u00e3y d\u00f9ng \u201c\u0110\u1ecdc ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt c\u1ee7a ch\u00fang t\u00f4i\u201d \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ebfn.<\/li>\n
                • \u0110\u01b0\u1eddng d\u1eabn v\u1ee5n (Breadcrumbs):<\/strong>Nh\u1eefng th\u1ee9 n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p.<\/li>\n
                • C\u1ea5u tr\u00fac ti\u00eau \u0111\u1ec1:<\/strong>S\u1eed d\u1ee5ng c\u00e1c c\u1ea5p \u0111\u1ed9 ti\u00eau \u0111\u1ec1 h\u1ee3p l\u00fd (H1, H2, H3) \u0111\u1ec3 bi\u1ec3u th\u1ecb m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a n\u1ed9i dung.<\/li>\n<\/ul>\n

                  M\u1ed9t trang web c\u00f3 c\u1ea5u tr\u00fac t\u1ed1t v\u1ed1n d\u0129 \u0111\u00e3 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n. N\u1ebfu tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh kh\u00f4ng th\u1ec3 ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p, n\u1ed9i dung s\u1ebd b\u1ecb kh\u00f3a l\u1ea1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

                  \ud83d\udd04 Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh<\/h2>\n

                  Ngay c\u1ea3 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 kinh nghi\u1ec7m c\u0169ng m\u1eafc sai l\u1ea7m. Vi\u1ec7c nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn gi\u00fap c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf m\u1edbi tr\u00e1nh \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n

                    \n
                  • Gi\u1ea3 \u0111\u1ecbnh ki\u1ebfn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong>\u0110\u1eebng gi\u1ea3 \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng bi\u1ebft c\u00e1c t\u1eeb vi\u1ebft t\u1eaft n\u1ed9i b\u1ed9. H\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n.<\/li>\n
                  • L\u00e0m ph\u1ee9c t\u1ea1p h\u00f3a \u0111i\u1ec1u h\u01b0\u1edbng qu\u00e1 m\u1ee9c:<\/strong>H\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng m\u1ee5c trong menu. T\u1ea3i nh\u1eadn th\u1ee9c t\u0103ng l\u00ean v\u1edbi m\u1ed7i t\u00f9y ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/li>\n
                  • B\u1ecf qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm:<\/strong>Ngay c\u1ea3 khi c\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed1t, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1eabn l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. H\u00e3y \u0111\u1ea3m b\u1ea3o n\u00f3 hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.<\/li>\n
                  • B\u1ecf qua n\u1ed9i dung:<\/strong>Ki\u1ebfn tr\u00fac th\u00f4ng tin kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 c\u00e1c trang. N\u00f3 l\u00e0 v\u1ec1 n\u1ed9i dung b\u00ean trong ch\u00fang. Vi\u1ec7c ki\u1ec3m k\u00ea n\u1ed9i dung l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng.<\/li>\n
                  • Thi\u1ebft k\u1ebf tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u:<\/strong> \u0110\u1eebng b\u1eaft \u0111\u1ea7u t\u1ea1o wireframe tr\u01b0\u1edbc khi b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 n\u1ed9i dung v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n

                    \ud83e\udd1d H\u1ee3p t\u00e1c v\u00e0 L\u1eb7p l\u1ea1i<\/h2>\n

                    Vi\u1ec7c x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac th\u00f4ng tin (IA) hi\u1ebfm khi l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u01a1n l\u1ebb. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m.<\/p>\n

                      \n
                    • V\u1edbi c\u00e1c chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung:<\/strong>\u0110\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 n\u1ed9i dung.<\/li>\n
                    • V\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n:<\/strong>Hi\u1ec3u r\u00f5 c\u00e1c r\u00e0ng bu\u1ed9c k\u1ef9 thu\u1eadt. M\u1ed9t s\u1ed1 c\u1ea5u tr\u00fac d\u1ec5 x\u00e2y d\u1ef1ng h\u01a1n nh\u1eefng c\u1ea5u tr\u00fac kh\u00e1c.<\/li>\n
                    • V\u1edbi c\u00e1c b\u00ean li\u00ean quan:<\/strong>Gi\u1ea3i th\u00edch gi\u00e1 tr\u1ecb c\u1ee7a c\u1ea5u tr\u00fac. M\u1ed9t s\u01a1 \u0111\u1ed3 trang web r\u00f5 r\u00e0ng gi\u00fap gi\u1ea3m th\u1eddi gian ph\u00e1t tri\u1ec3n v\u00e0 chi ph\u00ed b\u1ea3o tr\u00ec.<\/li>\n<\/ul>\n

                      Vi\u1ec7c l\u1eb7p l\u1ea1i l\u00e0 ch\u00eca kh\u00f3a. H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i. N\u1ed9i dung m\u1edbi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o. Ki\u1ebfn tr\u00fac th\u00f4ng tin ph\u1ea3i ph\u00e1t tri\u1ec3n \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y. C\u00e1c cu\u1ed9c ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c li\u00ean k\u1ebft b\u1ecb l\u1ed7i, n\u1ed9i dung l\u1ed7i th\u1eddi ho\u1eb7c c\u00e1c nh\u00e3n g\u00e2y nh\u1ea7m l\u1eabn.<\/p>\n

                      \ud83d\udd17 K\u1ebft n\u1ed1i Ki\u1ebfn tr\u00fac Th\u00f4ng tin v\u1edbi SEO<\/h2>\n

                      T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ki\u1ebfn tr\u00fac th\u00f4ng tin. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung d\u1ef1a tr\u00ean c\u1ea5u tr\u00fac.<\/p>\n

                        \n
                      • Kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u (Crawlability):<\/strong>M\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p r\u00f5 r\u00e0ng gi\u00fap c\u00e1c bot hi\u1ec3u \u0111\u01b0\u1ee3c trang web.<\/li>\n
                      • Li\u00ean k\u1ebft n\u1ed9i b\u1ed9:<\/strong>C\u00e1c li\u00ean k\u1ebft ph\u00e2n ph\u1ed1i th\u1ea9m quy\u1ec1n. Vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng h\u1ee3p l\u00fd h\u1ed7 tr\u1ee3 \u0111i\u1ec1u n\u00e0y.<\/li>\n
                      • C\u1ea5u tr\u00fac URL:<\/strong>URL n\u00ean ph\u1ea3n \u00e1nh h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p. V\u00ed d\u1ee5: \/products\/shoes\/running.<\/li>\n<\/ul>\n

                        N\u1ebfu c\u1ea5u tr\u00fac l\u1ed9n x\u1ed9n, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u1ebfp h\u1ea1ng n\u1ed9i dung. M\u1ed9t ki\u1ebfn tr\u00fac th\u00f4ng tin v\u1eefng ch\u1eafc h\u1ed7 tr\u1ee3 c\u1ea3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

                        \ud83d\udee0\ufe0f C\u00f4ng c\u1ee5 \u0111\u1ec3 Tri\u1ec3n khai<\/h2>\n

                        M\u1eb7c d\u00f9 kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i n\u00eau t\u00ean ph\u1ea7n m\u1ec1m c\u1ee5 th\u1ec3, nh\u01b0ng lo\u1ea1i c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea1i r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 vi\u1ec7c v\u1ebd s\u01a1 \u0111\u1ed3 v\u00e0 h\u1ee3p t\u00e1c.<\/p>\n

                          \n
                        • C\u00f4ng c\u1ee5 v\u1ebd s\u01a1 \u0111\u1ed3:<\/strong>\u0110\u1ec3 t\u1ea1o s\u01a1 \u0111\u1ed3 lu\u1ed3ng v\u00e0 s\u01a1 \u0111\u1ed3 trang web.<\/li>\n
                        • C\u00f4ng c\u1ee5 b\u1ea3ng tr\u1eafng:<\/strong>Cho c\u00e1c bu\u1ed5i brainstorming v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/li>\n
                        • N\u1ec1n t\u1ea3ng t\u00e0i li\u1ec7u:<\/strong>\u0110\u1ec3 duy tr\u00ec c\u00e1c h\u01b0\u1edbng d\u1eabn phong c\u00e1ch s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i.<\/li>\n<\/ul>\n

                          C\u00f4ng c\u1ee5 \u00edt quan tr\u1ecdng h\u01a1n quy tr\u00ecnh. H\u00e3y t\u1eadp trung v\u00e0o s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 giao ti\u1ebfp b\u1ea5t k\u1ec3 n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 g\u00ec.<\/p>\n

                          \ud83d\ude80 Ti\u1ebfn t\u1edbi v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t Nh\u00e0 thi\u1ebft k\u1ebf<\/h2>\n

                          L\u00e0m ch\u1ee7 ki\u1ebfn tr\u00fac th\u00f4ng tin l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 l\u00f2ng tr\u1eafc \u1ea9n. B\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u00e3y t\u1ef1 h\u1ecfi t\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng l\u1ea1i t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0 h\u1ecd mong \u0111\u1ee3i t\u00ecm th\u1ea5y n\u00f3 \u1edf \u0111\u00e2u.<\/p>\n

                          B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ki\u1ec3m tra c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. H\u00e3y xem x\u00e9t c\u00e1c trang web l\u1edbn v\u00e0 ph\u00e2n t\u00edch c\u1ea5u tr\u00fac c\u1ee7a ch\u00fang. \u0110i\u1ec1u g\u00ec khi\u1ebfn vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng? B\u1ea1n th\u01b0\u1eddng b\u1ecb l\u1ea1c \u1edf \u0111\u00e2u? Th\u1ef1c h\u00e0nh n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng tr\u1ef1c gi\u00e1c.<\/p>\n

                          H\u00e3y nh\u1edb r\u1eb1ng c\u1ea5u tr\u00fac l\u00e0 v\u00f4 h\u00ecnh. Khi n\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng nh\u1eadn ra n\u00f3. H\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec m\u00ecnh c\u1ea7n. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m cho \u0111i\u1ec1u v\u00f4 h\u00ecnh tr\u1edf n\u00ean h\u1eefu h\u00ecnh th\u00f4ng qua logic r\u00f5 r\u00e0ng v\u00e0 thi\u1ebft k\u1ebf chu \u0111\u00e1o.<\/p>\n

                          \ud83d\udcdd T\u00f3m t\u1eaft nh\u1eefng \u0111i\u1ec3m ch\u00ednh c\u1ea7n ghi nh\u1edb<\/h2>\n
                            \n
                          • N\u1ec1n t\u1ea3ng:<\/strong>Ki\u1ebfn tr\u00fac th\u00f4ng tin (IA) l\u00e0 b\u1ea3n thi\u1ebft k\u1ebf cho c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n
                          • C\u00e1c tr\u1ee5 c\u1ed9t:<\/strong>T\u1ed5 ch\u1ee9c, \u0111\u1eb7t nh\u00e3n, \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 t\u00ecm ki\u1ebfm l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu.<\/li>\n
                          • Nghi\u00ean c\u1ee9u:<\/strong>S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n lo\u1ea1i th\u1ebb v\u00e0 ki\u1ec3m tra c\u00e2y \u0111\u1ec3 x\u00e1c th\u1ef1c c\u1ea5u tr\u00fac.<\/li>\n
                          • T\u00e0i li\u1ec7u h\u00f3a:<\/strong>S\u01a1 \u0111\u1ed3 trang web v\u00e0 lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng truy\u1ec1n t\u1ea3i t\u1ea7m nh\u00ecn.<\/li>\n
                          • Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn:<\/strong>C\u1ea5u tr\u00fac h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi khuy\u1ebft t\u1eadt.<\/li>\n
                          • L\u1eb7p l\u1ea1i:<\/strong>Ki\u1ebfn tr\u00fac th\u00f4ng tin (IA) ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n

                            B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n n\u00e0y, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh. C\u1ea5u tr\u00fac l\u00e0 \u0111\u1ed9ng l\u1ef1c d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng. H\u00e3y \u0111\u1ea7u t\u01b0 th\u1eddi gian \u0111\u1ec3 l\u00e0m \u0111\u00fang, v\u00e0 c\u00e1c quy tr\u00ecnh thi\u1ebft k\u1ebf c\u00f2n l\u1ea1i s\u1ebd di\u1ec5n ra su\u00f4n s\u1ebb h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Ki\u1ebfn tr\u00fac Th\u00f4ng tin (IA) \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ea5u tr\u00fac cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o. N\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed5…<\/p>\n","protected":false},"author":1,"featured_media":411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u1ec1 Ki\u1ebfn tr\u00fac th\u00f4ng tin cho nh\u00e0 thi\u1ebft k\u1ebf UX m\u1edbi v\u00e0o ngh\u1ec1","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1ec1 Ki\u1ebfn tr\u00fac th\u00f4ng tin cho thi\u1ebft k\u1ebf UX. 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Bao g\u1ed3m t\u1ed5 ch\u1ee9c, \u0111\u1eb7t nh\u00e3n, \u0111i\u1ec1u h\u01b0\u1edbng, ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u v\u00e0 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hi-posts.com\/vn\/information-architecture-basics-junior-designer\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u1ec1 Ki\u1ebfn tr\u00fac th\u00f4ng tin cho nh\u00e0 thi\u1ebft k\u1ebf UX m\u1edbi v\u00e0o ngh\u1ec1\" \/>\n<meta property=\"og:description\" content=\"H\u1ecdc c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1ec1 Ki\u1ebfn tr\u00fac th\u00f4ng tin cho thi\u1ebft k\u1ebf UX. 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