{"id":352,"date":"2026-03-22T16:20:27","date_gmt":"2026-03-22T16:20:27","guid":{"rendered":"https:\/\/www.hi-posts.com\/vn\/proving-roi-design-initiatives-ux\/"},"modified":"2026-03-22T16:20:27","modified_gmt":"2026-03-22T16:20:27","slug":"proving-roi-design-initiatives-ux","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/vn\/proving-roi-design-initiatives-ux\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn Thi\u1ebft k\u1ebf Ng\u01b0\u1eddi d\u00f9ng: Ch\u1ee9ng minh L\u1ee3i t\u1ee9c \u0110\u1ea7u t\u01b0 cho C\u00e1c S\u00e1ng ki\u1ebfn Thi\u1ebft k\u1ebf"},"content":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i, thi\u1ebft k\u1ebf th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 chi ph\u00ed thay v\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0. C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng xem x\u00e9t k\u1ef9 ng\u00e2n s\u00e1ch, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a m\u1ed9t giao di\u1ec7n m\u1edbi ho\u1eb7c vi\u1ec7c t\u00e1i thi\u1ebft k\u1ebf quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ed1t l\u00f5i. S\u1ef1 ho\u00e0i nghi n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c thi\u1ebfu giao ti\u1ebfp r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch c\u00f4ng vi\u1ec7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) chuy\u1ec3n h\u00f3a th\u00e0nh k\u1ebft qu\u1ea3 kinh doanh. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n l\u1ef1c v\u00e0 duy tr\u00ec \u1ea3nh h\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n chuy\u1ec3n t\u1eeb vi\u1ec7c tr\u00ecnh b\u00e0y t\u00ednh th\u1ea9m m\u1ef9 sang tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u.<\/p>\n<p>Ch\u1ee9ng minh L\u1ee3i t\u1ee9c \u0110\u1ea7u t\u01b0 (ROI) cho c\u00e1c s\u00e1ng ki\u1ebfn thi\u1ebft k\u1ebf \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh, thu th\u1eadp d\u1eef li\u1ec7u n\u1ec1n t\u1ea3ng v\u00e0 minh ch\u1ee9ng cho t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh t\u1eeb vi\u1ec7c c\u1ea3i thi\u1ec7n t\u00ednh d\u1ec5 d\u00f9ng. H\u01b0\u1edbng d\u1eabn n\u00e0y n\u00eau r\u00f5 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c ti\u1ec5n \u0111\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb thi\u1ebft k\u1ebf m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 hay nh\u1eefng l\u1eddi hoa m\u1ef9 trong marketing.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Kawaii-style infographic illustrating how to prove ROI for design initiatives: features cute chibi designer character, ROI calculation formula, hard vs soft metrics icons, cost of inaction versus benefits comparison, initiative type metrics table, and stakeholder presentation tips in pastel colors with playful hearts and stars decorative elements\" decoding=\"async\" src=\"https:\/\/www.hi-posts.com\/wp-content\/uploads\/2026\/03\/kawaii-design-roi-infographic-16x9-1.jpg\"\/><\/figure>\n<\/div>\n<h2>T\u1ea1i sao ROI l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \ud83d\udcb0<\/h2>\n<p>C\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn. M\u1ed9t quy tr\u00ecnh thanh to\u00e1n g\u00e2y nh\u1ea7m l\u1eabn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf d\u1edf. M\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c k\u00e9m c\u00f3 th\u1ec3 l\u00e0m t\u0103ng th\u1eddi gian \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean. Khi nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft, doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch. Tuy nhi\u00ean, n\u1ebfu m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa thay \u0111\u1ed5i thi\u1ebft k\u1ebf v\u00e0 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh kh\u00f4ng \u0111\u01b0\u1ee3c n\u00eau r\u00f5, gi\u00e1 tr\u1ecb s\u1ebd v\u1eabn v\u00f4 h\u00ecnh.<\/p>\n<p>C\u00e1c b\u00ean li\u00ean quan n\u00f3i ng\u00f4n ng\u1eef c\u1ee7a con s\u1ed1. H\u1ecd hi\u1ec3u v\u1ec1 doanh thu, gi\u1ea3m chi ph\u00ed v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. Khi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3ng b\u1ed9 h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y, h\u1ecd s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3m thi\u1ebft k\u1ebf xu\u1ed1ng ch\u1ec9 c\u00f2n l\u00e0 con s\u1ed1, m\u00e0 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c con s\u1ed1 \u0111\u1ec3 ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ngh\u1ec1 nghi\u1ec7p n\u00e0y.<\/p>\n<h3>Chi ph\u00ed c\u1ee7a vi\u1ec7c kh\u00f4ng h\u00e0nh \u0111\u1ed9ng<\/h3>\n<p>Tr\u01b0\u1edbc khi t\u00ednh to\u00e1n l\u1ee3i \u00edch t\u1eeb m\u1ed9t s\u00e1ng ki\u1ebfn m\u1edbi, th\u01b0\u1eddng h\u1eefu \u00edch khi t\u00ednh to\u00e1n chi ph\u00ed duy tr\u00ec t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Chi ph\u00ed H\u1ed7 tr\u1ee3:<\/strong> S\u1ed1 l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3 cao h\u01a1n li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ednh d\u1ec5 d\u00f9ng.<\/li>\n<li><strong>L\u00e3ng ph\u00ed Ph\u00e1t tri\u1ec3n:<\/strong> C\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m l\u1ea1i do y\u00eau c\u1ea7u kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c v\u00f2ng ph\u1ea3n h\u1ed3i kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Doanh thu B\u1ecb m\u1ea5t:<\/strong> T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00ecnh tr\u1ec7 ho\u1eb7c gi\u1ea3m s\u00fat do s\u1ef1 c\u1ea3n tr\u1edf.<\/li>\n<li><strong>Hi\u1ec7u su\u1ea5t Nh\u00e2n vi\u00ean:<\/strong> Th\u1eddi gian d\u00e0nh \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c c\u00f4ng c\u1ee5 n\u1ed9i b\u1ed9 k\u00e9m hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u1eefng chi ph\u00ed th\u01b0\u1eddng xuy\u00ean n\u00e0y, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ea3i ti\u1ebfn thi\u1ebft k\u1ebf. \u0110i\u1ec1u n\u00e0y thi\u1ebft l\u1eadp t\u00ecnh hu\u1ed1ng &#8216;chi ph\u00ed c\u1ee7a vi\u1ec7c kh\u00f4ng l\u00e0m g\u00ec c\u1ea3&#8217;.<\/p>\n<h2>X\u00e1c \u0111\u1ecbnh c\u00e1c Ch\u1ec9 s\u1ed1 Th\u00e0nh c\u00f4ng: D\u1eef li\u1ec7u C\u1ee9ng vs. D\u1eef li\u1ec7u M\u1ec1m \ud83d\udccf<\/h2>\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi gi\u00e1 tr\u1ecb n\u00e0o c\u0169ng mang t\u00ednh ti\u1ec1n b\u1ea1c ngay l\u1eadp t\u1ee9c. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ea7n th\u1eddi gian \u0111\u1ec3 hi\u1ec7n ra. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1o c\u00e1o m\u1ea1nh m\u1ebd k\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng (c\u1ee9ng) v\u00e0 \u0111\u1ecbnh t\u00ednh (m\u1ec1m). D\u1eef li\u1ec7u c\u1ee9ng cung c\u1ea5p l\u00fd do t\u00e0i ch\u00ednh, trong khi d\u1eef li\u1ec7u m\u1ec1m gi\u1ea3i th\u00edch c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb1ng sau c\u00e1c con s\u1ed1.<\/p>\n<h3>Ch\u1ec9 s\u1ed1 C\u1ee9ng (\u0110\u1ecbnh l\u01b0\u1ee3ng)<\/h3>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng con s\u1ed1 xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh. Ch\u00fang li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c KPI kinh doanh.<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i:<\/strong> Ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (v\u00ed d\u1ee5: mua h\u00e0ng, \u0111\u0103ng k\u00fd).<\/li>\n<li><strong>T\u1ef7 l\u1ec7 Ho\u00e0n th\u00e0nh Nhi\u1ec7m v\u1ee5:<\/strong> Ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh th\u00e0nh c\u00f4ng m\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3.<\/li>\n<li><strong>Th\u1eddi gian tr\u00ean Nhi\u1ec7m v\u1ee5:<\/strong> Th\u1eddi gian trung b\u00ecnh c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau.<\/li>\n<li><strong>Kh\u1ed1i l\u01b0\u1ee3ng V\u00e9 H\u1ed7 tr\u1ee3:<\/strong> S\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng (CAC):<\/strong>Ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebft k\u1ebf gi\u1ea3m bao nhi\u00eau ma s\u00e1t trong qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi d\u00f9ng?<\/li>\n<\/ul>\n<h3>Ch\u1ec9 s\u1ed1 m\u1ec1m (\u0111\u1ecbnh t\u00ednh)<\/h3>\n<p>Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng. M\u1eb7c d\u00f9 kh\u00f3 chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp th\u00e0nh ti\u1ec1n t\u1ec7, nh\u01b0ng ch\u00fang d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u d\u00e0i v\u00e0 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<ul>\n<li><strong>Ch\u1ec9 s\u1ed1 L\u00f2ng trung th\u00e0nh r\u00f2ng (NPS):<\/strong>Kh\u1ea3 n\u0103ng m\u1ed9t ng\u01b0\u1eddi d\u00f9ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Thang \u0111o kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng (SUS):<\/strong>\u0110i\u1ec3m chu\u1ea9n h\u00f3a v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c.<\/li>\n<li><strong>Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT):<\/strong>S\u1ef1 h\u00e0i l\u00f2ng ngay l\u1eadp t\u1ee9c sau m\u1ed9t t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li><strong>\u0110\u1ed9 s\u00e2u t\u01b0\u01a1ng t\u00e1c:<\/strong>Ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 n\u1ed9i dung ho\u1eb7c t\u00ednh n\u0103ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 n\u00e0o.<\/li>\n<\/ul>\n<h2>Khung t\u00ednh to\u00e1n \ud83e\uddee<\/h2>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh ROI, b\u1ea1n c\u1ea7n m\u1ed9t c\u00f4ng th\u1ee9c r\u00f5 r\u00e0ng. Ph\u00e9p t\u00ednh ti\u00eau chu\u1ea9n bao g\u1ed3m vi\u1ec7c so s\u00e1nh l\u1ee3i nhu\u1eadn r\u00f2ng t\u1eeb \u0111\u1ea7u t\u01b0 v\u1edbi t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0.<\/p>\n<p><strong>ROI = ((L\u1ee3i \u00edch \u2013 Chi ph\u00ed) \/ Chi ph\u00ed) \u00d7 100<\/strong><\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn thi\u1ebft k\u1ebf.<\/p>\n<h3>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh chi ph\u00ed<\/h3>\n<p>T\u00ednh to\u00e1n t\u1ed5ng \u0111\u1ea7u t\u01b0 c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li>Gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf (t\u1ef7 l\u1ec7 theo gi\u1edd \u00d7 s\u1ed1 gi\u1edd \u0111\u00e3 l\u00e0m).<\/li>\n<li>Chi ph\u00ed nghi\u00ean c\u1ee9u (ph\u1ea7n th\u01b0\u1edfng cho ng\u01b0\u1eddi tham gia, \u0111\u0103ng k\u00fd c\u00f4ng c\u1ee5).<\/li>\n<li>Gi\u1edd ph\u00e1t tri\u1ec3n (th\u1eddi gian c\u00e1c k\u1ef9 s\u01b0 d\u00e0nh \u0111\u1ec3 x\u00e2y d\u1ef1ng thi\u1ebft k\u1ebf m\u1edbi).<\/li>\n<li>Chi ph\u00ed qu\u1ea3n l\u00fd d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 2: \u01af\u1edbc l\u01b0\u1ee3ng l\u1ee3i \u00edch<\/h3>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc th\u00e1ch th\u1ee9c nh\u1ea5t. B\u1ea1n ph\u1ea3i d\u1ef1 \u0111o\u00e1n l\u1ee3i \u00edch t\u00e0i ch\u00ednh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong>N\u1ebfu trang \u0111\u00edch hi\u1ec7n t\u1ea1i c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 2% v\u00e0 nghi\u00ean c\u1ee9u cho th\u1ea5y vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i c\u00f3 th\u1ec3 n\u00e2ng l\u00ean 2,5%, h\u00e3y t\u00ednh ch\u00eanh l\u1ec7ch doanh thu d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u00e0ng th\u00e1ng.<\/li>\n<li><strong>T\u0103ng hi\u1ec7u qu\u1ea3:<\/strong>N\u1ebfu quy tr\u00ecnh m\u1edbi ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 10 ph\u00fat m\u1ed7i ng\u00e0y cho nh\u00e2n vi\u00ean, nh\u00e2n th\u1eddi gian n\u00e0y v\u1edbi m\u1ee9c l\u01b0\u01a1ng theo gi\u1edd v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n:<\/strong>N\u1ebfu t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf gi\u1ea3m 5% nh\u1edd qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, h\u00e3y t\u00ednh Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi (LTV) c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i.<\/li>\n<\/ul>\n<h2>So s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 cho c\u00e1c s\u00e1ng ki\u1ebfn kh\u00e1c nhau \ud83d\udccb<\/h2>\n<p>C\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf kh\u00e1c nhau \u0111\u00f2i h\u1ecfi c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nhau. M\u1ed9t n\u1ec1n t\u1ea3ng SaaS B2B t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3, trong khi m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y n\u00eau r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n \u01b0u ti\u00ean d\u1ef1a tr\u00ean lo\u1ea1i s\u00e1ng ki\u1ebfn.<\/p>\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i s\u00e1ng ki\u1ebfn<\/th>\n<th>Ch\u1ec9 s\u1ed1 ch\u00ednh<\/th>\n<th>Ch\u1ec9 s\u1ed1 ph\u1ee5<\/th>\n<th>Th\u1eddi gian t\u00e1c \u0111\u1ed9ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>T\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh thanh to\u00e1n<\/strong><\/td>\n<td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>\n<td>T\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng<\/td>\n<td>Ngay l\u1eadp t\u1ee9c (tu\u1ea7n)<\/td>\n<\/tr>\n<tr>\n<td><strong>Thi\u1ebft k\u1ebf l\u1ea1i c\u00f4ng c\u1ee5 n\u1ed9i b\u1ed9<\/strong><\/td>\n<td>Th\u1eddi gian th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5<\/td>\n<td>Gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3<\/td>\n<td>Ng\u1eafn h\u1ea1n (th\u00e1ng)<\/td>\n<\/tr>\n<tr>\n<td><strong>Quy tr\u00ecnh gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1edbi<\/strong><\/td>\n<td>T\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t<\/td>\n<td>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u00e0y 30<\/td>\n<td>Trung h\u1ea1n (th\u00e1ng)<\/td>\n<\/tr>\n<tr>\n<td><strong>L\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\n<td>T\u00e2m l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<td>Kh\u1ed1i l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp<\/td>\n<td>D\u00e0i h\u1ea1n (n\u0103m tr\u1edf l\u00ean)<\/td>\n<\/tr>\n<tr>\n<td><strong>S\u1eeda l\u1ed7i kh\u1ea3 n\u0103ng truy c\u1eadp<\/strong><\/td>\n<td>T\u1ef7 l\u1ec7 tu\u00e2n th\u1ee7<\/td>\n<td>M\u1edf r\u1ed9ng ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng<\/td>\n<td>Trung h\u1ea1n (th\u00e1ng)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Thu th\u1eadp d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng thi\u00ean l\u1ec7ch \u2696\ufe0f<\/h2>\n<p>D\u1eef li\u1ec7u ch\u00ednh x\u00e1c l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ed9t l\u1eadp lu\u1eadn ROI h\u1ee3p l\u1ec7. N\u1ebfu d\u1eef li\u1ec7u b\u1ecb sai l\u1ec7ch, ph\u00e9p t\u00ednh s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a. Tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n<h3>Thi\u1ebft l\u1eadp \u0111i\u1ec3m chu\u1ea9n<\/h3>\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 c\u1ea3i thi\u1ec7n n\u1ebfu kh\u00f4ng bi\u1ebft \u0111i\u1ec3m xu\u1ea5t ph\u00e1t. Ghi l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o. N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u l\u1ecbch s\u1eed, h\u00e3y th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c ki\u1ec3m to\u00e1n nhanh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u su\u1ea5t hi\u1ec7n t\u1ea1i. Ghi ch\u00e9p r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00e1c b\u00ean li\u00ean quan th\u1ea5y \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i &#8216;Tr\u01b0\u1edbc khi thay \u0111\u1ed5i&#8217;.<\/p>\n<h3>Ki\u1ec3m so\u00e1t c\u00e1c bi\u1ebfn s\u1ed1<\/h3>\n<p>Trong ph\u00e2n t\u00edch, nhi\u1ec1u y\u1ebfu t\u1ed1 thay \u0111\u1ed5i \u0111\u1ed3ng th\u1eddi. M\u1ed9t \u0111\u1ee3t t\u0103ng doanh s\u1ed1 c\u00f3 th\u1ec3 do chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, ch\u1ee9 kh\u00f4ng ph\u1ea3i do thay \u0111\u1ed5i thi\u1ebft k\u1ebf. \u0110\u1ec3 t\u00e1ch bi\u1ec7t t\u00e1c \u0111\u1ed9ng c\u1ee7a thi\u1ebft k\u1ebf:<\/p>\n<ul>\n<li><strong>S\u1eed d\u1ee5ng ki\u1ec3m th\u1eed A\/B:<\/strong>Hi\u1ec3n th\u1ecb thi\u1ebft k\u1ebf c\u0169 cho m\u1ed9t nh\u00f3m v\u00e0 thi\u1ebft k\u1ebf m\u1edbi cho nh\u00f3m kh\u00e1c. Gi\u1eef t\u1ea5t c\u1ea3 c\u00e1c bi\u1ebfn kh\u00e1c kh\u00f4ng \u0111\u1ed5i.<\/li>\n<li><strong>Ki\u1ec3m tra y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5:<\/strong>\u0110\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng so s\u00e1nh th\u1eddi \u0111i\u1ec3m l\u1ec5 h\u1ed9i v\u1edbi m\u1ed9t th\u00e1ng y\u00ean t\u0129nh.<\/li>\n<li><strong>Theo d\u00f5i c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i:<\/strong>Ghi ch\u00fa b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o v\u1ec1 gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch v\u1eadn chuy\u1ec3n ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong th\u1eddi gian th\u1eed nghi\u1ec7m.<\/li>\n<\/ul>\n<h3>X\u00e1c th\u1ef1c \u0111\u1ecbnh t\u00ednh<\/h3>\n<p>S\u1ed1 li\u1ec7u cho b\u1ea1n bi\u1ebft <em>\u0111i\u1ec1u g\u00ec<\/em>\u0111\u00e3 x\u1ea3y ra. Ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng cho b\u1ea1n bi\u1ebft <em>t\u1ea1i sao<\/em>. N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m sau khi thi\u1ebft k\u1ebf l\u1ea1i, ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u00e3n g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c th\u00f4ng b\u00e1o l\u1ed7i \u1ea9n. S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng trong d\u1eef li\u1ec7u.<\/p>\n<h2>Tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u cho c\u00e1c b\u00ean li\u00ean quan \ud83d\udde3\ufe0f<\/h2>\n<p>Ngay c\u1ea3 d\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i trong vi\u1ec7c thuy\u1ebft ph\u1ee5c n\u1ebfu \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y k\u00e9m. C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng c\u00f3 th\u1eddi gian ch\u00fa \u00fd ng\u1eafn v\u00e0 c\u1ea7n n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb nhanh ch\u00f3ng. H\u00e3y c\u1ea5u tr\u00fac b\u00e0i tr\u00ecnh b\u00e0y c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch d\u1eabn d\u1eaft b\u1eb1ng k\u1ebft qu\u1ea3, ch\u1ee9 kh\u00f4ng ph\u1ea3i quy tr\u00ecnh.<\/p>\n<h3>C\u00e2u chuy\u1ec7n m\u1ea1ch l\u1ea1c<\/h3>\n<p>Tu\u00e2n theo c\u1ea5u tr\u00fac c\u00e2u chuy\u1ec7n h\u1ee3p l\u00fd:<\/p>\n<ol>\n<li><strong>V\u1ea5n \u0111\u1ec1:<\/strong>N\u00eau r\u00f5 th\u00e1ch th\u1ee9c kinh doanh. (v\u00ed d\u1ee5: \u201cNg\u01b0\u1eddi d\u00f9ng \u0111ang b\u1ecf cu\u1ed9c \u1edf b\u01b0\u1edbc ba.\u201d)<\/li>\n<li><strong>Kh\u1ea3o s\u00e1t:<\/strong>N\u00eau ng\u1eafn g\u1ecdn v\u1ec1 nghi\u00ean c\u1ee9u \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 hi\u1ec3u nguy\u00ean nh\u00e2n. (v\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i ph\u1ecfng v\u1ea5n 15 ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e1t hi\u1ec7n bi\u1ec3u m\u1eabu qu\u00e1 d\u00e0i.\u201d)<\/li>\n<li><strong>Gi\u1ea3i ph\u00e1p:<\/strong>M\u00f4 t\u1ea3 can thi\u1ec7p thi\u1ebft k\u1ebf. (v\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i \u0111\u01a1n gi\u1ea3n h\u00f3a bi\u1ec3u m\u1eabu xu\u1ed1ng c\u00f2n hai tr\u01b0\u1eddng.\u201d)<\/li>\n<li><strong>K\u1ebft qu\u1ea3:<\/strong>Tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u. (v\u00ed d\u1ee5: \u201cT\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh t\u0103ng 15%.\u201d)<\/li>\n<li><strong>T\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh:<\/strong>Chuy\u1ec3n \u0111\u1ed5i k\u1ebft qu\u1ea3 th\u00e0nh ti\u1ec1n t\u1ec7. (v\u00ed d\u1ee5: \u201c\u0110i\u1ec1u n\u00e0y ti\u1ebft ki\u1ec7m 50.000 \u0111\u00f4 la m\u1ed7i n\u0103m do gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ecb m\u1ea5t.\u201d)<\/li>\n<\/ol>\n<h3>Tr\u1ef1c quan h\u00f3a l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 (ROI)<\/h3>\n<p>S\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 l\u00e0m cho d\u1eef li\u1ec7u d\u1ec5 hi\u1ec3u h\u01a1n.<\/p>\n<ul>\n<li><strong>Bi\u1ec3u \u0111\u1ed3 c\u1ed9t:<\/strong> So s\u00e1nh hi\u1ec7u su\u1ea5t tr\u01b0\u1edbc khi ra m\u1eaft v\u1edbi hi\u1ec7u su\u1ea5t sau khi ra m\u1eaft.<\/li>\n<li><strong> Bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng:<\/strong> Hi\u1ec3n th\u1ecb xu h\u01b0\u1edbng theo th\u1eddi gian \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 thay \u0111\u1ed5i sau khi tri\u1ec3n khai.<\/li>\n<li><strong> Bi\u1ec3u \u0111\u1ed3 h\u00ecnh n\u00f3n:<\/strong> Minh h\u1ecda n\u01a1i ng\u01b0\u1eddi d\u00f9ng r\u1eddi b\u1ecf v\u00e0 c\u00e1ch thi\u1ebft k\u1ebf m\u1edbi l\u1ea5p \u0111\u1ea7y nh\u1eefng \u0111i\u1ec3m r\u00f2 r\u1ec9 \u0111\u00f3.<\/li>\n<\/ul>\n<p> Tr\u00e1nh c\u00e1c b\u1ea3ng t\u00ednh r\u1ed1i m\u1eaft. Nh\u1ea5n m\u1ea1nh nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 quan tr\u1ecdng nh\u1ea5t. N\u1ebfu ROI l\u00e0 200%, in \u0111\u1eadm con s\u1ed1 \u0111\u00f3. \u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p ch\u00ednh kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n<h2> Gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n so v\u1edbi th\u00e0nh c\u00f4ng ng\u1eafn h\u1ea1n \u23f3<\/h2>\n<p> M\u1ed9t s\u1ed1 s\u00e1ng ki\u1ebfn thi\u1ebft k\u1ebf kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh ngay l\u1eadp t\u1ee9c. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng truy c\u1eadp v\u00e0 b\u1ea3o tr\u00ec h\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf l\u00e0 nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 mang l\u1ea1i l\u1ee3i \u00edch theo th\u1eddi gian. Nh\u1eefng kho\u1ea3n n\u00e0y \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c kh\u00e1c nhau.<\/p>\n<h3> Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p> M\u1ed9t ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n x\u00e2y d\u1ef1ng ni\u1ec1m tin. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb m\u1ed9t trang web tr\u00f4ng chuy\u00ean nghi\u1ec7p v\u00e0 nh\u1ea5t qu\u00e1n. M\u1eb7c d\u00f9 kh\u00f3 \u0111o l\u01b0\u1eddng b\u1eb1ng ti\u1ec1n m\u1eb7t ngay l\u1eadp t\u1ee9c, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap gi\u1ea3m CAC theo th\u1eddi gian v\u00ec ng\u01b0\u1eddi d\u00f9ng nh\u1eadn di\u1ec7n v\u00e0 tin t\u01b0\u1edfng v\u00e0o c\u00f4ng ty.<\/p>\n<h3> H\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf<\/h3>\n<p> X\u00e2y d\u1ef1ng th\u01b0 vi\u1ec7n c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng m\u1ea5t th\u1eddi gian ban \u0111\u1ea7u. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian ph\u00e1t tri\u1ec3n cho c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng lai. T\u00ednh to\u00e1n ti\u1ebft ki\u1ec7m b\u1eb1ng c\u00e1ch \u01b0\u1edbc t\u00ednh s\u1ed1 gi\u1edd \u0111\u01b0\u1ee3c ti\u1ebft ki\u1ec7m cho m\u1ed7i t\u00ednh n\u0103ng khi c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1eb5n.<\/p>\n<h3> Kh\u1ea3 n\u0103ng truy c\u1eadp<\/h3>\n<p> \u0110\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng truy c\u1eadp m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng to\u00e0n di\u1ec7n. N\u00f3 c\u0169ng gi\u1ea3m thi\u1ec3u r\u1ee7i ro ph\u00e1p l\u00fd. \u0110\u1eb7t v\u1ea5n \u0111\u1ec1 kh\u1ea3 n\u0103ng truy c\u1eadp kh\u00f4ng ch\u1ec9 l\u00e0 tu\u00e2n th\u1ee7, m\u00e0 c\u00f2n l\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro.<\/p>\n<h2> Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \ud83d\udeab<\/h2>\n<p> Khi t\u00ednh to\u00e1n ROI, m\u1ed9t s\u1ed1 sai l\u1ea7m c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu uy t\u00edn c\u1ee7a b\u1ea1n. H\u00e3y c\u1ea3nh gi\u00e1c v\u1edbi nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u00e0y.<\/p>\n<ul>\n<li><strong> Sai s\u00f3t x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n:<\/strong> Nh\u1eadn c\u00f4ng lao cho s\u1ef1 t\u0103ng \u0111\u1ed9t bi\u1ebfn doanh s\u1ed1 g\u00e2y ra b\u1edfi m\u1ed9t email ti\u1ebfp th\u1ecb. Ch\u1ec9 g\u00e1n s\u1ef1 thay \u0111\u1ed5i doanh thu cho c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf m\u00e0 b\u1ea1n ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong> B\u1ecf qua chi ph\u00ed th\u1eddi gian:<\/strong> Qu\u00ean bao g\u1ed3m th\u1eddi gian m\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n d\u00e0nh cho d\u1ef1 \u00e1n trong t\u00ednh to\u00e1n chi ph\u00ed.<\/li>\n<li><strong> H\u1ee9a h\u1eb9n qu\u00e1 m\u1ee9c:<\/strong> D\u1ef1 b\u00e1o t\u0103ng 50% d\u1ef1a tr\u00ean m\u1ed9t m\u1eabu th\u1eed nh\u1ecf. H\u00e3y th\u1eadn tr\u1ecdng v\u00e0 c\u00f4ng nh\u1eadn ph\u1ea1m vi kh\u00f4ng ch\u1eafc ch\u1eafn.<\/li>\n<li><strong> M\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p m\u1ecdi t\u00ecnh hu\u1ed1ng:<\/strong> S\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ch\u1ec9 s\u1ed1 cho m\u1ecdi d\u1ef1 \u00e1n. M\u1ed9t trang ti\u1ebfp th\u1ecb c\u1ea7n d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i; m\u1ed9t c\u00f4ng c\u1ee5 ph\u00eda sau c\u1ea7n d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong> B\u1ecf qua b\u1ea3o tr\u00ec:<\/strong> Kh\u00f4ng t\u00ednh \u0111\u1ebfn chi ph\u00ed duy tr\u00ec li\u00ean t\u1ee5c c\u1ee7a m\u1ed9t h\u1ec7 th\u1ed1ng m\u1edbi. N\u1ebfu thi\u1ebft k\u1ebf m\u1edbi \u0111\u00f2i h\u1ecfi h\u1ed7 tr\u1ee3 l\u1edbn, ROI s\u1ebd gi\u1ea3m.<\/li>\n<\/ul>\n<h2> X\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111o l\u01b0\u1eddng \ud83c\udfd7\ufe0f<\/h2>\n<p> ROI kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0 m\u1ed9t b\u00e1o c\u00e1o m\u1ed9t l\u1ea7n. N\u00f3 n\u00ean tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong quy tr\u00ecnh l\u00e0m vi\u1ec7c. G\u1eafn k\u1ebft vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0o ch\u00ednh qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf.<\/p>\n<ul>\n<li><strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1eeb s\u1edbm:<\/strong> Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c, h\u00e3y th\u1ed1ng nh\u1ea5t xem th\u00e0nh c\u00f4ng tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o. Ch\u1ec9 s\u1ed1 n\u00e0o ch\u00fang ta s\u1ebd thay \u0111\u1ed5i?<\/li>\n<li><strong>Thi\u1ebft l\u1eadp theo d\u00f5i:<\/strong>\u0110\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean:<\/strong>L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 sau khi ra m\u1eaft \u0111\u1ec3 ki\u1ec3m tra xem ROI mong \u0111\u1ee3i \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c hay ch\u01b0a.<\/li>\n<li><strong>Chia s\u1ebb b\u00e0i h\u1ecdc:<\/strong>N\u1ebfu m\u1ed9t d\u1ef1 \u00e1n kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 mong \u0111\u1ee3i, h\u00e3y ghi ch\u00e9p l\u00fd do. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh l\u1eb7p l\u1ea1i sai l\u1ea7m v\u00e0 tinh ch\u1ec9nh c\u00e1c t\u00ednh to\u00e1n trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn \ud83d\udcdd<\/h2>\n<p>Ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a thi\u1ebft k\u1ebf \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn, ch\u00ednh x\u00e1c v\u00e0 giao ti\u1ebfp r\u00f5 r\u00e0ng. \u0110\u00f3 l\u00e0 vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng th\u00e0nh ng\u00f4n ng\u1eef kinh doanh. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3, x\u00e1c minh b\u1eb1ng d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 ch\u1ee9ng minh r\u1eb1ng c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng t\u1ed5 ch\u1ee9c.<\/p>\n<p>Khi c\u00e1c b\u00ean li\u00ean quan nh\u1eadn th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t, m\u1ed9t m\u00e0n h\u00ecnh v\u00e0 m\u1ed9t kho\u1ea3n ti\u1ec1n, thi\u1ebft k\u1ebf s\u1ebd chuy\u1ec3n t\u1eeb m\u1ed9t kho\u1ea3n chi ph\u00ed th\u00e0nh t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c. S\u1ef1 thay \u0111\u1ed5i n\u00e0y trao quy\u1ec1n cho c\u00e1c \u0111\u1ed9i nh\u00f3m t\u1ef1 tin v\u1eadn \u0111\u1ed9ng cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec7n minh cho ng\u00e2n s\u00e1ch, m\u00e0 c\u00f2n ch\u1ee9ng minh r\u1eb1ng thi\u1ebft k\u1ebf t\u1ed1t l\u00e0 kinh doanh t\u1ed1t.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t s\u00e1ng ki\u1ebfn nh\u1ecf. T\u00ednh to\u00e1n m\u1ee9c \u0111\u1ed9 c\u01a1 s\u1edf. Th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i. \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3. Ghi l\u1ea1i th\u00e0nh c\u00f4ng. L\u1eb7p l\u1ea1i. Theo th\u1eddi gian, nh\u1eefng b\u1eb1ng ch\u1ee9ng nh\u1ecf n\u00e0y t\u00edch l\u0169y l\u1ea1i th\u00e0nh m\u1ed9t b\u1eb1ng ch\u1ee9ng kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i, thi\u1ebft k\u1ebf th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 chi ph\u00ed thay v\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0. C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng xem x\u00e9t k\u1ef9&hellip;<\/p>\n","protected":false},"author":1,"featured_media":353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ee9ng minh ROI cho c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf ng\u01b0\u1eddi d\u00f9ng \ud83d\udcb0","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u00ednh to\u00e1n v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a thi\u1ebft k\u1ebf ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c b\u00ean li\u00ean quan. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u cho \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[10],"tags":[6,9],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-design","tag-academic","tag-ux-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ee9ng minh ROI cho c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf ng\u01b0\u1eddi d\u00f9ng \ud83d\udcb0<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u00ednh to\u00e1n v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a thi\u1ebft k\u1ebf ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c b\u00ean li\u00ean quan. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u cho \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hi-posts.com\/vn\/proving-roi-design-initiatives-ux\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ee9ng minh ROI cho c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf ng\u01b0\u1eddi d\u00f9ng \ud83d\udcb0\" \/>\n<meta property=\"og:description\" content=\"H\u1ecdc c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u00ednh to\u00e1n v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a thi\u1ebft k\u1ebf ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c b\u00ean li\u00ean quan. 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