{"id":274,"date":"2026-03-25T16:09:12","date_gmt":"2026-03-25T16:09:12","guid":{"rendered":"https:\/\/www.hi-posts.com\/vn\/prioritizing-backlog-items-story-value\/"},"modified":"2026-03-25T16:09:12","modified_gmt":"2026-03-25T16:09:12","slug":"prioritizing-backlog-items-story-value","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/vn\/prioritizing-backlog-items-story-value\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn C\u00e2u chuy\u1ec7n Ng\u01b0\u1eddi d\u00f9ng: S\u1eafp x\u1ebfp \u01b0u ti\u00ean c\u00e1c m\u1ee5c trong danh s\u00e1ch c\u00f4ng vi\u1ec7c s\u1eed d\u1ee5ng Gi\u00e1 tr\u1ecb C\u00e2u chuy\u1ec7n"},"content":{"rendered":"
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\"Charcoal<\/figure>\n<\/div>\n

Trong b\u1ed1i c\u1ea3nh n\u0103ng \u0111\u1ed9ng c\u1ee7a ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, danh s\u00e1ch c\u00f4ng vi\u1ec7c th\u01b0\u1eddng l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t \u0111\u1ed9i nh\u00f3m s\u1edf h\u1eefu. N\u00f3 \u0111\u1ea1i di\u1ec7n cho \u00fd \u0111\u1ecbnh t\u1eadp th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea3n \u0111\u1ed3 k\u1ef9 thu\u1eadt cho t\u01b0\u01a1ng lai. Tuy nhi\u00ean, m\u1ed9t danh s\u00e1ch c\u00f4ng vi\u1ec7c qu\u00e1 d\u00e0i, qu\u00e1 m\u01a1 h\u1ed3 ho\u1eb7c \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp k\u00e9m s\u1ebd tr\u1edf th\u00e0nh g\u00e1nh n\u1eb7ng thay v\u00ec t\u00e0i s\u1ea3n. Th\u00e1ch th\u1ee9c kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c th\u00eam c\u00e1c m\u1ee5c v\u00e0o danh s\u00e1ch, m\u00e0 n\u1eb1m \u1edf vi\u1ec7c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ti\u1ebfp theo.<\/p>\n

S\u1eafp x\u1ebfp \u01b0u ti\u00ean c\u00e1c m\u1ee5c trong danh s\u00e1ch c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n l\u00e0 c\u01a1 ch\u1ebf bi\u1ebfn m\u1ed9t danh s\u00e1ch y\u00eau c\u1ea7u h\u1ed7n lo\u1ea1n th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c cho vi\u1ec7c giao h\u00e0ng. N\u00f3 bu\u1ed9c c\u00e1c \u0111\u1ed9i nh\u00f3m v\u01b0\u1ee3t qua t\u01b0 duy ‘ai l\u1edbn ti\u1ebfng nh\u1ea5t’ v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, l\u1ea5y gi\u00e1 tr\u1ecb l\u00e0m trung t\u00e2m. B\u00e0i vi\u1ebft n\u00e0y kh\u00e1m ph\u00e1 nh\u1eefng tinh t\u1ebf trong vi\u1ec7c g\u00e1n gi\u00e1 tr\u1ecb cho c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng, c\u00e1c k\u1ef9 thu\u1eadt c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb \u0111\u00f3, v\u00e0 nh\u1eefng th\u00f3i quen v\u1eadn h\u00e0nh c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec m\u1ed9t danh s\u00e1ch c\u00f4ng vi\u1ec7c kh\u1ecfe m\u1ea1nh, mang l\u1ea1i gi\u00e1 tr\u1ecb cao.<\/p>\n

Hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m v\u1ec1 Gi\u00e1 tr\u1ecb C\u00e2u chuy\u1ec7n \ud83e\udde0<\/h2>\n

Tr\u01b0\u1edbc khi \u0111i v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, ch\u00fang ta c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ‘gi\u00e1 tr\u1ecb’ th\u1ef1c s\u1ef1 c\u00f3 ngh\u0129a l\u00e0 g\u00ec trong b\u1ed1i c\u1ea3nh n\u00e0y. Trong ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, gi\u00e1 tr\u1ecb th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi doanh thu. D\u00f9 doanh thu l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t. Gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 t\u1ed5ng h\u1ee3p ph\u1ea3n \u00e1nh l\u1ee3i \u00edch m\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 mang l\u1ea1i cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p, ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt.<\/p>\n

Khi ch\u00fang ta \u01b0u ti\u00ean theo gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n, ch\u00fang ta th\u1ef1c ch\u1ea5t \u0111ang tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:\u201cN\u1ebfu ch\u00fang ta ch\u1ec9 c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ee9 ti\u1ebfp theo, th\u1ee9 n\u00e0o s\u1ebd t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t?\u201d<\/strong><\/p>\n

C\u00e1c chi\u1ec1u c\u1ee7a Gi\u00e1 tr\u1ecb<\/h3>\n

Gi\u00e1 tr\u1ecb l\u00e0 \u0111a chi\u1ec1u. M\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01a1n l\u1ebb c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111i\u1ec3m cao v\u1ec1 l\u1ee3i nhu\u1eadn t\u00e0i ch\u00ednh nh\u01b0ng l\u1ea1i r\u1ea5t quan tr\u1ecdng v\u00ec nh\u1eefng l\u00fd do kh\u00e1c. Vi\u1ec7c \u01b0u ti\u00ean hi\u1ec7u qu\u1ea3 c\u1ea7n xem x\u00e9t c\u00e1c chi\u1ec1u n\u00e0y:<\/p>\n

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  • Gi\u00e1 tr\u1ecb Kinh doanh:<\/strong>T\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu, gi\u1ea3m chi ph\u00ed ho\u1eb7c th\u1ecb ph\u1ea7n.<\/li>\n
  • Gi\u00e1 tr\u1ecb Ng\u01b0\u1eddi d\u00f9ng:<\/strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, kh\u1ea3 n\u0103ng truy c\u1eadp ho\u1eb7c s\u1ef1 h\u00e0i l\u00f2ng.<\/li>\n
  • Gi\u00e1 tr\u1ecb Chi\u1ebfn l\u01b0\u1ee3c:<\/strong>Ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty ho\u1eb7c tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/li>\n
  • Gi\u1ea3m thi\u1ec3u R\u1ee7i ro:<\/strong>Lo\u1ea1i b\u1ecf n\u1ee3 k\u1ef9 thu\u1eadt, t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt ho\u1eb7c x\u00e1c th\u1ef1c ki\u1ebfn tr\u00fac.<\/li>\n
  • Gi\u00e1 tr\u1ecb H\u1ecdc h\u1ecfi:<\/strong>Thu th\u1eadp d\u1eef li\u1ec7u ho\u1eb7c ph\u1ea3n h\u1ed3i \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c quy\u1ebft \u0111\u1ecbnh trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n

    B\u1ecf qua b\u1ea5t k\u1ef3 chi\u1ec1u n\u00e0o trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u1ee3i \u00edch ng\u1eafn h\u1ea1n nh\u01b0ng g\u00e2y \u0111au \u0111\u1edbn d\u00e0i h\u1ea1n. V\u00ed d\u1ee5, m\u1ed9t t\u00ednh n\u0103ng t\u1ea1o ra doanh thu ngay l\u1eadp t\u1ee9c nh\u01b0ng vi ph\u1ea1m y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u00e1 tr\u1ecb cao; n\u00f3 l\u00e0 m\u1ed9t g\u00e1nh n\u1eb7ng.<\/p>\n

    T\u1ea1i sao vi\u1ec7c \u01b0u ti\u00ean th\u01b0\u1eddng th\u1ea5t b\u1ea1i \u26a0\ufe0f<\/h2>\n

    Nhi\u1ec1u \u0111\u1ed9i nh\u00f3m g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd danh s\u00e1ch c\u00f4ng vi\u1ec7c. H\u1ecd thu th\u1eadp y\u00eau c\u1ea7u nh\u01b0ng l\u1ea1i kh\u00f4ng s\u1eafp x\u1ebfp ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Hi\u1ec3u r\u00f5 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn s\u1ebd gi\u00fap tr\u00e1nh \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n

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    • Nh\u00f3m thi\u1ec3u s\u1ed1 \u1ed3n \u00e0o:<\/strong>\u01afu ti\u00ean d\u1ef1a tr\u00ean ng\u01b0\u1eddi li\u00ean quan quy\u1ebft li\u1ec7t nh\u1ea5t thay v\u00ec gi\u00e1 tr\u1ecb cao nh\u1ea5t.<\/li>\n
    • Ch\u1ec7ch h\u01b0\u1edbng do m\u1edbi nh\u1ea5t:<\/strong>Ch\u00fa tr\u1ecdng v\u00e0o \u00fd t\u01b0\u1edfng m\u1edbi nh\u1ea5t trong khi b\u1ecf qua c\u00e1c c\u00f4ng vi\u1ec7c n\u1ec1n t\u1ea3ng \u0111ang ch\u1edd x\u1eed l\u00fd.<\/li>\n
    • Thi\u1ebfu r\u00f5 r\u00e0ng:<\/strong>C\u1ed1 g\u1eafng \u01b0u ti\u00ean c\u00e1c c\u00e2u chuy\u1ec7n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng ho\u1eb7c ch\u01b0a \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7.<\/li>\n
    • B\u1ecf qua c\u00e1c ph\u1ee5 thu\u1ed9c:<\/strong>\u0110\u1eb7t m\u1ed9t t\u00ednh n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cao \u1edf \u0111\u1ea7u danh s\u00e1ch c\u00f4ng vi\u1ec7c m\u1eb7c d\u00f9 n\u00f3 b\u1ecb ch\u1eb7n b\u1edfi m\u1ed9t nhi\u1ec7m v\u1ee5 k\u1ef9 thu\u1eadt \u01b0u ti\u00ean th\u1ea5p.<\/li>\n
    • Ch\u1ebf \u0111\u1ed9 xem t\u0129nh:<\/strong>Xem danh s\u00e1ch c\u00f4ng vi\u1ec7c ch\u1edd x\u1eed l\u00fd nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u c\u1ed1 \u0111\u1ecbnh thay v\u00ec m\u1ed9t th\u1ef1c th\u1ec3 s\u1ed1ng \u0111\u1ed9ng thay \u0111\u1ed5i theo \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

      \u0110\u1ec3 th\u00e0nh c\u00f4ng, \u0111\u1ed9i ng\u0169 ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy sao cho gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng, tranh lu\u1eadn v\u00e0 xem x\u00e9t l\u1ea1i th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ef7 lu\u1eadt khi n\u00f3i “kh\u00f4ng” v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi h\u01a1n.<\/p>\n

      C\u00e1c k\u1ef9 thu\u1eadt \u01b0\u1edbc l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n \ud83d\udcca<\/h2>\n

      Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c th\u1ea7n k\u1ef3 n\u00e0o cho gi\u00e1 tr\u1ecb. C\u00e1c b\u1ed1i c\u1ea3nh kh\u00e1c nhau \u0111\u00f2i h\u1ecfi c\u00e1c m\u00f4 h\u00ecnh kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng khung hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u01b0u ti\u00ean c\u00e1c m\u1ee5c trong danh s\u00e1ch c\u00f4ng vi\u1ec7c ch\u1edd x\u1eed l\u00fd d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n.<\/p>\n

      1. Ph\u01b0\u01a1ng ph\u00e1p MoSCoW \ud83d\udee0\ufe0f<\/h3>\n

      MoSCoW l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u01b0u ti\u00ean kinh \u0111i\u1ec3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a c\u00e1c y\u00eau c\u1ea7u. N\u00f3 ph\u00e2n lo\u1ea1i c\u00e1c m\u1ee5c v\u00e0o b\u1ed1n nh\u00f3m:<\/p>\n

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      • Ph\u1ea3i c\u00f3:<\/strong>Kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng. S\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 ra m\u1eaft n\u1ebfu thi\u1ebfu nh\u1eefng m\u1ee5c n\u00e0y. V\u00ed d\u1ee5: S\u1eeda l\u1ed7i b\u1ea3o m\u1eadt, lu\u1ed3ng thanh to\u00e1n c\u1ed1t l\u00f5i.<\/li>\n
      • N\u00ean c\u00f3:<\/strong>Quan tr\u1ecdng nh\u01b0ng kh\u00f4ng thi\u1ebft y\u1ebfu cho b\u1ea3n ph\u00e1t h\u00e0nh ngay l\u1eadp t\u1ee9c. Nh\u1eefng m\u1ee5c n\u00e0y g\u00e2y kh\u00f3 ch\u1ecbu \u0111\u00e1ng k\u1ec3 n\u1ebfu thi\u1ebfu v\u1eafng.<\/li>\n
      • C\u00f3 th\u1ec3 c\u00f3:<\/strong>Nh\u1eefng t\u00ednh n\u0103ng mong mu\u1ed1n mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ed5 sung nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng. V\u00ed d\u1ee5: Hi\u1ec7u \u1ee9ng chuy\u1ec3n \u0111\u1ed9ng giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb9p m\u1eaft.<\/li>\n
      • S\u1ebd kh\u00f4ng c\u00f3:<\/strong> Nh\u1eefng m\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ed3ng thu\u1eadn b\u1ecf qua trong khung th\u1eddi gian hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng.<\/li>\n<\/ul>\n

        M\u1eb7c d\u00f9 MoSCoW \u0111\u01a1n gi\u1ea3n, nh\u01b0ng n\u00f3 kh\u00f4ng t\u1ef1 nhi\u00ean \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u0111\u1ed9<\/em>c\u1ee7a gi\u00e1 tr\u1ecb. Hai m\u1ee5c “ph\u1ea3i c\u00f3” c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t kh\u00e1c nhau \u0111\u1ebfn doanh nghi\u1ec7p. Do \u0111\u00f3, th\u01b0\u1eddng t\u1ed1t nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ea5m \u0111i\u1ec3m kh\u00e1c.<\/p>\n

        2. Ph\u01b0\u01a1ng ph\u00e1p Job \u0110\u1ea7u Ti\u00ean C\u00f3 Tr\u1ecdng S\u1ed1 (WSJF) \u2696\ufe0f<\/h3>\n

        WSJF \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb L\u00fd thuy\u1ebft H\u1ea1n ch\u1ebf v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch kinh t\u1ebf t\u1eeb vi\u1ec7c giao h\u00e0ng. N\u00f3 t\u00ednh \u0111i\u1ec3m b\u1eb1ng c\u00e1ch chia t\u1ed5ng gi\u00e1 tr\u1ecb cho th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e2u chuy\u1ec7n.<\/p>\n

        C\u00f4ng th\u1ee9c nh\u01b0 sau:<\/p>\n

        \u0110i\u1ec3m WSJF = (Gi\u00e1 tr\u1ecb C\u00f4ng vi\u1ec7c + T\u00ednh c\u1ea5p b\u00e1ch v\u1ec1 Th\u1eddi gian + Gi\u1ea3m thi\u1ec3u R\u1ee7i ro) \/ K\u00edch th\u01b0\u1edbc C\u00f4ng vi\u1ec7c (N\u1ed7 l\u1ef1c)<\/code><\/p>\n

        C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh bao g\u1ed3m:<\/p>\n

          \n
        • Gi\u00e1 tr\u1ecb C\u00f4ng vi\u1ec7c:<\/strong>\u0110i\u1ec3m t\u1ed5ng h\u1ee3p t\u1eeb l\u1ee3i \u00edch ng\u01b0\u1eddi d\u00f9ng, gi\u00e1 tr\u1ecb kinh doanh v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
        • T\u00ednh c\u1ea5p b\u00e1ch v\u1ec1 Th\u1eddi gian:<\/strong>M\u1ee9c \u0111\u1ed9 c\u1ea5p b\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n ngay b\u00e2y gi\u1edd l\u00e0 bao nhi\u00eau? Gi\u00e1 tr\u1ecb c\u00f3 gi\u1ea3m theo th\u1eddi gian kh\u00f4ng?<\/li>\n
        • Gi\u1ea3m thi\u1ec3u R\u1ee7i ro:<\/strong>Li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro k\u1ef9 thu\u1eadt ho\u1eb7c kinh doanh kh\u00f4ng?<\/li>\n
        • K\u00edch th\u01b0\u1edbc C\u00f4ng vi\u1ec7c:<\/strong> N\u1ed7 l\u1ef1c t\u01b0\u01a1ng \u0111\u1ed1i c\u1ea7n thi\u1ebft (th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh b\u1eb1ng \u0111i\u1ec3m truy\u1ec7n).<\/li>\n<\/ul>\n

          \u01afu \u0111i\u1ec3m c\u1ee7a WSJF l\u00e0 n\u00f3 r\u00f5 r\u00e0ng t\u00ednh \u0111\u1ebfn chi ph\u00ed ch\u1eadm tr\u1ec5. M\u1ed9t t\u00ednh n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u01b0ng ch\u1ec9 k\u00e9m c\u1ea5p b\u00e1ch h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi t\u00ednh n\u0103ng kh\u00e1c c\u00f3 th\u1ec3 b\u1ecb \u01b0u ti\u00ean th\u1ea5p h\u01a1n n\u1ebfu vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ea5t g\u1ea5p \u0111\u00f4i th\u1eddi gian. N\u00f3 t\u1ed1i \u01b0u h\u00f3a cho n\u0103ng su\u1ea5t \u0111\u1ea7u ra.<\/p>\n

          3. Ma tr\u1eadn Gi\u00e1 tr\u1ecb so v\u1edbi N\u1ed7 l\u1ef1c \ud83d\udcc9<\/h3>\n

          \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c quan v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t cho c\u00e1c \u0111\u1ed9i nh\u00f3m. N\u00f3 bi\u1ec3u di\u1ec5n c\u00e1c m\u1ee5c tr\u00ean m\u1ed9t \u0111\u1ed3 th\u1ecb hai chi\u1ec1u.<\/p>\n

            \n
          • Tr\u1ee5c X:<\/strong> N\u1ed7 l\u1ef1c (Th\u1eddi gian, Chi ph\u00ed, \u0110\u1ed9 ph\u1ee9c t\u1ea1p).<\/li>\n
          • Tr\u1ee5c Y:<\/strong> Gi\u00e1 tr\u1ecb (Doanh thu, S\u1ef1 h\u00e0i l\u00f2ng, T\u00e1c \u0111\u1ed9ng).<\/li>\n<\/ul>\n

            \u0110i\u1ec1u n\u00e0y t\u1ea1o th\u00e0nh b\u1ed1n g\u00f3c ph\u1ea7n t\u01b0:<\/p>\n

              \n
            1. Th\u00e0nh c\u00f4ng nhanh (Gi\u00e1 tr\u1ecb cao, N\u1ed7 l\u1ef1c th\u1ea5p):<\/strong>\u01afu ti\u00ean nh\u1eefng m\u1ee5c n\u00e0y ngay l\u1eadp t\u1ee9c. Ch\u00fang mang l\u1ea1i \u0111\u1ed9ng l\u1ef1c v\u00e0 r\u1ee7i ro th\u1ea5p.<\/li>\n
            2. D\u1ef1 \u00e1n l\u1edbn (Gi\u00e1 tr\u1ecb cao, N\u1ed7 l\u1ef1c cao):<\/strong>\u0110\u00e2y l\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c. Chia nh\u1ecf ch\u00fang th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n nh\u1ecf h\u01a1n \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1eebng b\u01b0\u1edbc.<\/li>\n
            3. B\u00f9 \u0111\u1eafp (Gi\u00e1 tr\u1ecb th\u1ea5p, N\u1ed7 l\u1ef1c th\u1ea5p):<\/strong>Th\u1ef1c hi\u1ec7n nh\u1eefng vi\u1ec7c n\u00e0y khi b\u1ea1n c\u00f2n n\u0103ng l\u1ef1c d\u01b0 th\u1eeba ho\u1eb7c \u0111\u1ec3 duy tr\u00ec tinh th\u1ea7n.<\/li>\n
            4. C\u00f4ng vi\u1ec7c v\u00f4 \u00edch (Gi\u00e1 tr\u1ecb th\u1ea5p, N\u1ed7 l\u1ef1c cao):<\/strong>Tr\u00e1nh nh\u1eefng vi\u1ec7c n\u00e0y. Ch\u00fang ti\u00eau t\u1ed1n ngu\u1ed3n l\u1ef1c m\u00e0 kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch.<\/li>\n<\/ol>\n

              S\u1eed d\u1ee5ng b\u1ea3ng gi\u00fap tr\u1ef1c quan h\u00f3a r\u00f5 r\u00e0ng s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y.<\/p>\n\n\n\n\n\n\n
              G\u00f3c ph\u1ea7n t\u01b0<\/strong><\/th>\n\u0110\u1eb7c \u0111i\u1ec3m<\/strong><\/th>\nH\u00e0nh \u0111\u1ed9ng<\/strong><\/th>\n<\/tr>\n
              Th\u00e0nh c\u00f4ng nhanh<\/td>\nGi\u00e1 tr\u1ecb cao, N\u1ed7 l\u1ef1c th\u1ea5p<\/td>\nTh\u1ef1c hi\u1ec7n tr\u01b0\u1edbc ti\u00ean<\/td>\n<\/tr>\n
              D\u1ef1 \u00e1n l\u1edbn<\/td>\nGi\u00e1 tr\u1ecb cao, N\u1ed7 l\u1ef1c cao<\/td>\nL\u00ean k\u1ebf ho\u1ea1ch & L\u00ean l\u1ecbch<\/td>\n<\/tr>\n
              B\u00f9 \u0111\u1eafp<\/td>\nGi\u00e1 tr\u1ecb th\u1ea5p, N\u1ed7 l\u1ef1c th\u1ea5p<\/td>\nL\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng<\/td>\n<\/tr>\n
              Nh\u1eefng c\u00f4ng vi\u1ec7c v\u00f4 \u01a1n<\/td>\nGi\u00e1 tr\u1ecb th\u1ea5p, n\u1ed7 l\u1ef1c cao<\/td>\nT\u1eeb ch\u1ed1i ho\u1eb7c t\u00e1i c\u1ea5u tr\u00fac<\/td>\n<\/tr>\n<\/table>\n

              4. M\u00f4 h\u00ecnh Kano \ud83d\udcc8<\/h3>\n

              M\u00f4 h\u00ecnh Kano ph\u00e2n lo\u1ea1i s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh n\u0103m nh\u00f3m. N\u00f3 gi\u00fap ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c t\u00ednh n\u0103ng l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u1eefng t\u00ednh n\u0103ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u01b0\u1ee3c mong \u0111\u1ee3i.<\/p>\n

                \n
              • Nh\u1eefng nhu c\u1ea7u c\u01a1 b\u1ea3n:<\/strong> N\u1ebfu thi\u1ebfu nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng h\u00e0i l\u00f2ng. N\u1ebfu c\u00f3 m\u1eb7t, ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng (v\u00ed d\u1ee5: m\u1ed9t chi\u1ebfc xe c\u00f3 phanh).<\/li>\n
              • Nh\u1eefng nhu c\u1ea7u v\u1ec1 hi\u1ec7u su\u1ea5t:<\/strong> S\u1ef1 h\u00e0i l\u00f2ng t\u0103ng tuy\u1ebfn t\u00ednh theo m\u1ee9c \u0111\u1ed9 hi\u1ec7u su\u1ea5t (v\u00ed d\u1ee5: th\u1eddi l\u01b0\u1ee3ng pin tr\u00ean \u0111i\u1ec7n tho\u1ea1i).<\/li>\n
              • Nh\u1eefng nhu c\u1ea7u g\u00e2y ph\u1ea5n kh\u00edch:<\/strong> Nh\u1eefng t\u00ednh n\u0103ng b\u1ea5t ng\u1edd t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng cao (v\u00ed d\u1ee5: n\u00e2ng c\u1ea5p mi\u1ec5n ph\u00ed b\u1ea5t ng\u1edd).<\/li>\n<\/ul>\n

                Vi\u1ec7c \u01b0u ti\u00ean theo m\u00f4 h\u00ecnh Kano bao g\u1ed3m vi\u1ec7c \u0111\u1ea3m b\u1ea3o c\u00e1c nhu c\u1ea7u c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng tr\u01b0\u1edbc khi chuy\u1ec3n sang c\u00e1c t\u00ednh n\u0103ng hi\u1ec7u su\u1ea5t ho\u1eb7c g\u00e2y ph\u1ea5n kh\u00edch. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00e1c t\u00ednh n\u0103ng g\u00e2y ph\u1ea5n kh\u00edch khi c\u00e1c nhu c\u1ea7u c\u01a1 b\u1ea3n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng l\u00e0 m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n

                Quy tr\u00ecnh s\u1eafp x\u1ebfp danh s\u00e1ch c\u00f4ng vi\u1ec7c \ud83d\udd04<\/h2>\n

                \u00c1p d\u1ee5ng m\u1ed9t k\u1ef9 thu\u1eadt ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda cu\u1ed9c chi\u1ebfn. Quy tr\u00ecnh m\u00e0 \u0111\u1ed9i ng\u0169 t\u01b0\u01a1ng t\u00e1c v\u1edbi danh s\u00e1ch c\u00f4ng vi\u1ec7c s\u1ebd quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra. Vi\u1ec7c \u01b0u ti\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t; \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ef1c h\u00e0nh li\u00ean t\u1ee5c.<\/p>\n

                1. Ph\u00e1t hi\u1ec7n v\u00e0 tinh ch\u1ec9nh<\/h3>\n

                Tr\u01b0\u1edbc khi m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5. M\u1ed9t c\u00e2u chuy\u1ec7n m\u01a1 h\u1ed3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c g\u00e1n gi\u00e1 tr\u1ecb ch\u00ednh x\u00e1c. Trong c\u00e1c bu\u1ed5i tinh ch\u1ec9nh:<\/p>\n

                  \n
                • X\u00e1c \u0111\u1ecbnh r\u00f5 ti\u00eau ch\u00ed ch\u1ea5p nh\u1eadn.<\/li>\n
                • X\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c b\u00ean li\u00ean quan c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ee3i \u00edch.<\/li>\n
                • \u01af\u1edbc l\u01b0\u1ee3ng k\u00edch th\u01b0\u1edbc ho\u1eb7c n\u1ed7 l\u1ef1c t\u01b0\u01a1ng \u0111\u1ed1i.<\/li>\n
                • Ghi ch\u00e9p gi\u1ea3 thuy\u1ebft v\u1ec1 gi\u00e1 tr\u1ecb (v\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i tin r\u1eb1ng thay \u0111\u1ed5i n\u00fat thanh to\u00e1n s\u1ebd l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 5%.\u201d)<\/li>\n<\/ul>\n

                  N\u1ebfu m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c tinh ch\u1ec9nh \u0111\u1ebfn m\u1ee9c n\u00e0y, th\u00ec n\u00f3 kh\u00f4ng n\u00ean n\u1eb1m \u1edf \u0111\u1ea7u danh s\u00e1ch \u01b0u ti\u00ean.<\/p>\n

                  2. \u0110\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/h3>\n

                  Gi\u00e1 tr\u1ecb l\u00e0 mang t\u00ednh ch\u1ee7 quan. \u0110\u1ed9i k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 coi n\u1ee3 k\u1ef9 thu\u1eadt l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao, trong khi \u0111\u1ed9i marketing coi m\u1ed9t t\u00ednh n\u0103ng m\u1edbi l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao. S\u1ef1 \u0111\u1ed3ng thu\u1eadn l\u00e0 ch\u00eca kh\u00f3a.<\/p>\n

                    \n
                  • C\u00e1c bu\u1ed5i \u0111\u1ed3ng b\u1ed9 \u0111\u1ecbnh k\u1ef3:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp \u0111\u1ecbnh k\u1ef3 hai tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng, n\u01a1i c\u00e1c ch\u1ee7 s\u1ea3n ph\u1ea9m v\u00e0 b\u00ean li\u00ean quan xem x\u00e9t ph\u1ea7n \u0111\u1ea7u danh s\u00e1ch c\u00f4ng vi\u1ec7c.<\/li>\n
                  • Minh b\u1ea1ch:<\/strong> Hi\u1ec3n th\u1ecb cho \u0111\u1ed9i ng\u0169 l\u00fd do \u0111\u1eb1ng sau c\u00e1c quy\u1ebft \u0111\u1ecbnh. Khi m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c \u201ct\u1ea1i sao\u201d, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 quy\u1ebft \u0111\u1ecbnh h\u01a1n.<\/li>\n
                  • V\u00f2ng ph\u1ea3n h\u1ed3i:<\/strong> Cho ph\u00e9p c\u00e1c b\u00ean li\u00ean quan \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb. N\u1ebfu m\u1ed9t b\u00ean li\u00ean quan cho r\u1eb1ng m\u1ed9t m\u1ee5c \u201cgi\u00e1 tr\u1ecb th\u1ea5p\u201d th\u1ef1c ra r\u1ea5t quan tr\u1ecdng, h\u00e3y xem x\u00e9t l\u1ea1i \u0111i\u1ec3m s\u1ed1.<\/li>\n<\/ul>\n

                    3. Qu\u1ea3n l\u00fd c\u00e1c ph\u1ee5 thu\u1ed9c<\/h3>\n

                    \u0110\u00f4i khi m\u1ed9t m\u1ee5c c\u00f3 gi\u00e1 tr\u1ecb cao b\u1ecb ch\u1eb7n b\u1edfi m\u1ed9t m\u1ee5c c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu ph\u1ed5 bi\u1ebfn.<\/p>\n

                      \n
                    • Xem x\u00e9t l\u1ea1i y\u1ebfu t\u1ed1 g\u00e2y ch\u1eb7n:<\/strong>Li\u1ec7u y\u1ebfu t\u1ed1 g\u00e2y ch\u1eb7n th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft kh\u00f4ng? Ch\u00fang ta c\u00f3 th\u1ec3 t\u00e1ch bi\u1ec7t c\u00e1c c\u00e2u chuy\u1ec7n ra kh\u00f4ng?<\/li>\n
                    • \u0110\u1ed5i th\u1ee9 t\u1ef1 \u01b0u ti\u00ean:<\/strong>N\u1ebfu y\u1ebfu t\u1ed1 g\u00e2y ch\u1eb7n l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb, th\u00ec c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0a n\u00f3 l\u00ean cao h\u01a1n, ngay c\u1ea3 khi gi\u00e1 tr\u1ecb n\u1ed9i t\u1ea1i c\u1ee7a n\u00f3 th\u1ea5p.<\/li>\n
                    • C\u00f4ng vi\u1ec7c song song:<\/strong>Li\u1ec7u \u0111\u1ed9i c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c tr\u00ean m\u1ee5c c\u00f3 gi\u00e1 tr\u1ecb cao theo c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u1ec3 tr\u00e1nh ph\u1ee5 thu\u1ed9c t\u1ea1m th\u1eddi kh\u00f4ng?<\/li>\n<\/ul>\n

                      Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb \ud83d\udea7<\/h2>\n

                      Ngay c\u1ea3 khi c\u00f3 khung l\u00e0m vi\u1ec7c, c\u00e1c \u0111\u1ed9i v\u1eabn r\u01a1i v\u00e0o b\u1eaby. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng b\u1eaby n\u00e0y gi\u00fap duy tr\u00ec t\u00ednh kh\u00e1ch quan.<\/p>\n

                        \n
                      • Nh\u1ea7m l\u1eabn n\u1ed7 l\u1ef1c v\u1edbi gi\u00e1 tr\u1ecb:<\/strong>M\u1ed9t nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cao. M\u1ed9t thay \u0111\u1ed5i giao di\u1ec7n \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia \u0111\u00e1ng k\u1ec3.<\/li>\n
                      • B\u1ecf qua chi ph\u00ed c\u01a1 h\u1ed9i:<\/strong>M\u1ed7i c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u1ec1u l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n b\u1ecb t\u1eeb ch\u1ed1i. Chi ph\u00ed kh\u00f4ng x\u00e2y d\u1ef1ng c\u00e1i ‘kh\u00e1c’ ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn.<\/li>\n
                      • \u0110\u00e1nh gi\u00e1 qu\u00e1 m\u1ee9c:<\/strong>D\u00e0nh h\u00e0ng gi\u1edd tranh lu\u1eadn v\u1ec1 gi\u00e1 tr\u1ecb ch\u00ednh x\u00e1c c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong hai tu\u1ea7n. H\u00e3y gi\u1eef \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi m\u1ee9c \u0111\u1ed9 b\u1ea5t \u0111\u1ecbnh.<\/li>\n
                      • \u01afu ti\u00ean c\u1ed1 \u0111\u1ecbnh:<\/strong>Cho r\u1eb1ng th\u1ee9 t\u1ef1 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh s\u1eb5n. \u0110i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. M\u1ed9t \u0111i\u1ec1u ‘ph\u1ea3i c\u00f3’ h\u00f4m nay c\u00f3 th\u1ec3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a trong qu\u00fd t\u1edbi.<\/li>\n<\/ul>\n

                        \u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c \u01b0u ti\u00ean \ud83d\udccf<\/h2>\n

                        L\u00e0m sao ch\u00fang ta bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean \u0111ang ho\u1ea1t \u0111\u1ed9ng? Ch\u00fang ta c\u1ea7n c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh vi\u1ec7c giao gi\u00e1 tr\u1ecb, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea7u ra.<\/p>\n

                          \n
                        • T\u1ea7n su\u1ea5t giao h\u00e0ng:<\/strong>Ch\u00fang ta c\u00f3 \u0111ang giao gi\u00e1 tr\u1ecb nhanh h\u01a1n kh\u00f4ng? Vi\u1ec7c \u01b0u ti\u00ean \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn n\u0103ng su\u1ea5t cao h\u01a1n.<\/li>\n
                        • Th\u1eddi gian chu k\u1ef3:<\/strong>Th\u1eddi gian t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u \u0111\u1ebfn l\u00fac ho\u00e0n th\u00e0nh cho m\u1ed9t c\u00e2u chuy\u1ec7n. C\u00e1c m\u1ee5c c\u00f3 gi\u00e1 tr\u1ecb cao n\u00ean di chuy\u1ec3n nhanh h\u01a1n n\u1ebfu c\u00e1c ph\u1ee5 thu\u1ed9c \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t.<\/li>\n
                        • S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>Ch\u1ec9 s\u1ed1 NPS (Net Promoter Score) ho\u1eb7c ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng v\u1ec1 c\u00e1c t\u00ednh n\u0103ng \u0111\u00e3 ph\u00e1t h\u00e0nh.<\/li>\n
                        • Ch\u1ec9 s\u1ed1 kinh doanh:<\/strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ho\u1eb7c doanh thu \u0111\u01b0\u1ee3c g\u00e1n cho c\u00e1c t\u00ednh n\u0103ng c\u1ee5 th\u1ec3.<\/li>\n
                        • Tinh th\u1ea7n \u0111\u1ed9i nh\u00f3m:<\/strong>C\u00e1c \u0111\u1ed9i c\u1ea3m th\u1ea5y \u0111\u1ed9ng l\u1ef1c h\u01a1n khi th\u1ea5y c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd mang l\u1ea1i k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 thay v\u00ec b\u1ecb m\u1ea5t h\u00fat trong danh s\u00e1ch ch\u1edd.<\/li>\n<\/ul>\n

                          N\u1ebfu \u0111\u1ed9i \u0111ang tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng m\u00e0 c\u00e1c b\u00ean li\u00ean quan cho r\u1eb1ng ‘kh\u00f4ng quan tr\u1ecdng’, th\u00ec quy tr\u00ecnh \u01b0u ti\u00ean \u0111\u00e3 b\u1ecb h\u1ecfng. N\u1ebfu \u0111\u1ed9i li\u00ean t\u1ee5c b\u1ecb gi\u00e1n \u0111o\u1ea1n b\u1edfi c\u00e1c y\u00eau c\u1ea7u ‘c\u1ea5p b\u00e1ch’, th\u00ec quy tr\u00ecnh kh\u00f4ng \u0111\u1ee7 b\u1ec1n v\u1eefng.<\/p>\n

                          Vai tr\u00f2 c\u1ee7a Ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m trong gi\u00e1 tr\u1ecb \ud83c\udf93<\/h2>\n

                          Trong nhi\u1ec1u khung c\u00f4ng t\u00e1c, Ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m (PO) ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 danh s\u00e1ch c\u00f4ng vi\u1ec7c. Vai tr\u00f2 c\u1ee7a h\u1ecd l\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00f4ng vi\u1ec7c c\u1ee7a \u0110\u1ed9i Ph\u00e1t tri\u1ec3n.<\/p>\n

                          \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y hi\u1ec7u qu\u1ea3, PO c\u1ea7n:<\/p>\n

                            \n
                          • S\u1eb5n s\u00e0ng:<\/strong> Lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u1ed9i l\u00e0m r\u00f5 c\u00e1c v\u1ea5n \u0111\u1ec1.<\/li>\n
                          • C\u00f3 quy\u1ebft \u0111o\u00e1n:<\/strong> Ra quy\u1ebft \u0111\u1ecbnh khi d\u1eef li\u1ec7u ch\u01b0a \u0111\u1ee7. S\u1ef1 do d\u1ef1 ch\u00ednh l\u00e0 chi ph\u00ed.<\/li>\n
                          • Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn:<\/strong> \u0110\u1ea3m b\u1ea3o \u0111\u1ed9i hi\u1ec3u \u0111\u01b0\u1ee3c ‘ng\u00f4i sao ph\u01b0\u01a1ng b\u1eafc’ \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nh\u1ecf ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb.<\/li>\n
                          • B\u1ea3o v\u1ec7 \u0111\u1ed9i ng\u0169:<\/strong> Che ch\u1eafn \u0111\u1ed9i kh\u1ecfi nh\u1eefng ti\u1ebfng \u1ed3n b\u00ean ngo\u00e0i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi tr\u1ecdng t\u00e2m gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i.<\/li>\n<\/ul>\n

                            Tuy nhi\u00ean, PO kh\u00f4ng n\u00ean l\u00e0m vi\u1ec7c m\u1ed9t m\u00ecnh. \u0110\u1ed9i Ph\u00e1t tri\u1ec3n cung c\u1ea5p g\u00f3c nh\u00ecn k\u1ef9 thu\u1eadt v\u1ec1 t\u00ednh kh\u1ea3 thi v\u00e0 n\u1ed7 l\u1ef1c, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb\/chi ph\u00ed. H\u1ee3p t\u00e1c s\u1ebd mang l\u1ea1i \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n

                            \u0110i\u1ec1u h\u01b0\u1edbng thay \u0111\u1ed5i v\u00e0 b\u1ea5t \u0111\u1ecbnh \ud83c\udf2a\ufe0f<\/h2>\n

                            M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong \u01b0u ti\u00ean l\u00e0 t\u00ednh bi\u1ebfn \u0111\u1ed9ng c\u1ee7a y\u00eau c\u1ea7u. M\u1ed9t t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch mang l\u1ea1i gi\u00e1 tr\u1ecb cao c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi do ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 ho\u1eb7c thay \u0111\u1ed5i quy \u0111\u1ecbnh.<\/p>\n

                            \u0110\u1ec3 v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y:<\/p>\n

                              \n
                            • R\u00fat ng\u1eafn c\u00e1c v\u00f2ng l\u1eb7p:<\/strong> N\u1ebfu b\u1ea1n giao h\u00e0ng m\u1ed7i hai tu\u1ea7n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i \u01b0u ti\u00ean th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi vi\u1ec7c giao h\u00e0ng m\u1ed7i qu\u00fd.<\/li>\n
                            • Gi\u1eef cho 20% h\u00e0ng \u0111\u1ea7u s\u1eafc b\u00e9n:<\/strong> T\u1eadp trung n\u1ed7 l\u1ef1c tinh ch\u1ec9nh v\u00e0o 20% h\u00e0ng \u0111\u1ea7u c\u1ee7a danh s\u00e1ch c\u00f4ng vi\u1ec7c. Ph\u1ea7n c\u00f2n l\u1ea1i c\u00f3 th\u1ec3 v\u1eabn h\u01a1i m\u01a1 h\u1ed3 cho \u0111\u1ebfn khi \u0111\u01b0\u1ee3c di chuy\u1ec3n l\u00ean.<\/li>\n
                            • Ghi ch\u00e9p c\u00e1c gi\u1ea3 \u0111\u1ecbnh:<\/strong> Khi m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, h\u00e3y ghi ch\u00e9p c\u00e1c gi\u1ea3 \u0111\u1ecbnh \u0111\u1eb1ng sau gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3. N\u1ebfu nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u00e0y b\u1ecb ch\u1ee9ng minh l\u00e0 sai, c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb h\u1ea1 th\u1ea5p \u01b0u ti\u00ean.<\/li>\n<\/ul>\n

                              S\u1ef1 linh ho\u1ea1t kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m y\u1ebfu; \u0111\u00f3 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111\u1ea1i. Danh s\u00e1ch c\u00f4ng vi\u1ec7c l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft v\u1ec1 \u0111i\u1ec1u th\u1ecb tr\u01b0\u1eddng mong mu\u1ed1n. Vi\u1ec7c giao h\u00e0ng ch\u00ednh l\u00e0 th\u00ed nghi\u1ec7m \u0111\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

                              K\u1ebft lu\u1eadn v\u1ec1 vi\u1ec7c giao gi\u00e1 tr\u1ecb li\u00ean t\u1ee5c \u2705<\/h2>\n

                              \u01afu ti\u00ean c\u00e1c m\u1ee5c trong danh s\u00e1ch c\u00f4ng vi\u1ec7c b\u1eb1ng gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t b\u00e0i t\u1eadp v\u1ec1 b\u1ea3n l\u0129nh, giao ti\u1ebfp v\u00e0 k\u1ef7 lu\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i r\u1eddi xa c\u1ea3m t\u00ednh v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn ra quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u1ea5u tr\u00fac. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 WSJF, ma tr\u1eadn Gi\u00e1 tr\u1ecb\/Chi ph\u00ed v\u00e0 M\u00f4 h\u00ecnh Kano, c\u00e1c \u0111\u1ed9i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111ang l\u00e0m nh\u1eefng vi\u1ec7c \u0111\u00fang.<\/p>\n

                              M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 ho\u00e0n th\u00e0nh danh s\u00e1ch c\u00f4ng vi\u1ec7c, m\u00e0 c\u00f2n l\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00fang. Khi gi\u00e1 tr\u1ecb l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t, ngu\u1ed3n l\u1ef1c s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00f4ng vi\u1ec7c mang t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t, r\u1ee7i ro \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ch\u1ee7 \u0111\u1ed9ng, v\u00e0 \u0111\u1ed9i ng\u0169 lu\u00f4n \u0111\u1ed3ng h\u00e0nh v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y x\u00e2y d\u1ef1ng v\u0103n h\u00f3a tr\u00e1ch nhi\u1ec7m v\u00e0 k\u1ebft qu\u1ea3, n\u01a1i m\u1ed7i c\u00e2u chuy\u1ec7n \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n

                              B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ki\u1ec3m tra danh s\u00e1ch c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh n\u0103m m\u1ee5c h\u00e0ng \u0111\u1ea7u. Y\u00eau c\u1ea7u \u0111\u1ed9i \u0111\u00e1nh gi\u00e1 ch\u00fang b\u1eb1ng m\u1ed9t trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p tr\u00ean. S\u1eafp x\u1ebfp l\u1ea1i theo \u0111i\u1ec3m s\u1ed1. Giao h\u00e0ng. \u0110o l\u01b0\u1eddng. L\u1eb7p l\u1ea1i. Chu k\u1ef3 n\u00e0y ch\u00ednh l\u00e0 \u0111\u1ed9ng c\u01a1 cho s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              Trong b\u1ed1i c\u1ea3nh n\u0103ng \u0111\u1ed9ng c\u1ee7a ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, danh s\u00e1ch c\u00f4ng vi\u1ec7c th\u01b0\u1eddng l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t \u0111\u1ed9i nh\u00f3m s\u1edf h\u1eefu. N\u00f3 \u0111\u1ea1i di\u1ec7n…<\/p>\n","protected":false},"author":1,"featured_media":275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u01afu ti\u00ean c\u00e1c m\u1ee5c danh s\u00e1ch c\u00f4ng vi\u1ec7c b\u1eb1ng gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n: M\u1ed9t h\u01b0\u1edbng d\u1eabn \ud83d\ude80","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch \u01b0u ti\u00ean c\u00e1c m\u1ee5c danh s\u00e1ch c\u00f4ng vi\u1ec7c b\u1eb1ng gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Kh\u00e1m ph\u00e1 c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 WSJF, MoSCoW v\u00e0 ma tr\u1eadn Gi\u00e1 tr\u1ecb\/Chi ph\u00ed \u0111\u1ec3 giao h\u00e0ng linh ho\u1ea1t t\u1ed1t h\u01a1n.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[6,7],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-story","tag-academic","tag-user-story"],"yoast_head":"\n\u01afu ti\u00ean c\u00e1c m\u1ee5c danh s\u00e1ch c\u00f4ng vi\u1ec7c b\u1eb1ng gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n: M\u1ed9t h\u01b0\u1edbng d\u1eabn \ud83d\ude80<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch \u01b0u ti\u00ean c\u00e1c m\u1ee5c danh s\u00e1ch c\u00f4ng vi\u1ec7c b\u1eb1ng gi\u00e1 tr\u1ecb c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. 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