{"id":220,"date":"2026-03-27T05:36:07","date_gmt":"2026-03-27T05:36:07","guid":{"rendered":"https:\/\/www.hi-posts.com\/vn\/balancing-business-goals-with-user-needs-ux-projects\/"},"modified":"2026-03-27T05:36:07","modified_gmt":"2026-03-27T05:36:07","slug":"balancing-business-goals-with-user-needs-ux-projects","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/vn\/balancing-business-goals-with-user-needs-ux-projects\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn Thi\u1ebft k\u1ebf UX: C\u00e2n b\u1eb1ng M\u1ee5c ti\u00eau Kinh doanh v\u1edbi Nhu c\u1ea7u Ng\u01b0\u1eddi d\u00f9ng trong C\u00e1c D\u1ef1 \u00e1n"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111\u1ea1i, m\u1ed9t m\u00e2u thu\u1eabn dai d\u1eb3ng t\u1ed3n t\u1ea1i gi\u1eefa \u0111i\u1ec1u m\u00e0 m\u1ed9t c\u00f4ng ty c\u1ea7n \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n. S\u1ef1 xung \u0111\u1ed9t n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n h\u00e0nh ch\u00ednh; \u0111\u00f3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c thi\u1ebft k\u1ebf c\u1ed1t l\u00f5i, \u0111\u1ecbnh h\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra cu\u1ed1i c\u00f9ng. Khi m\u1ee5c ti\u00eau kinh doanh m\u00e2u thu\u1eabn v\u1edbi y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, k\u1ebft qu\u1ea3 th\u01b0\u1eddng l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea3m gi\u00e1c r\u1eddi r\u1ea1c, g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft. Vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i h\u00f2a gi\u1eefa hai l\u1ef1c n\u00e0y \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c c\u00f3 ch\u1ee7 \u00fd, giao ti\u1ebfp r\u00f5 r\u00e0ng v\u00e0 m\u1ed9t khung l\u00e0m vi\u1ec7c coi tr\u1ecdng doanh thu v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u01b0 nhau.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch \u0111i qua \u0111i\u1ec3m giao thoa ph\u1ee9c t\u1ea1p gi\u1eefa kh\u1ea3 n\u0103ng th\u01b0\u01a1ng m\u1ea1i v\u00e0 thi\u1ebft k\u1ebf l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m. Ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch c\u00e1c nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i c\u1ee7a xung \u0111\u1ed9t, thi\u1ebft l\u1eadp c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed3ng b\u1ed9 h\u00f3a, v\u00e0 th\u1ea3o lu\u1eadn c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn b\u1ea5t k\u1ef3 b\u00ean n\u00e0o. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u01a1 ch\u1ebf c\u1ee7a s\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y, c\u00e1c \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i nhu\u1eadn m\u00e0 kh\u00f4ng g\u00e2y h\u1ea1i hay khai th\u00e1c ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

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\"Hand-drawn<\/figure>\n<\/div>\n

Hi\u1ec3u r\u00f5 M\u00e2u thu\u1eabn C\u1ed1t l\u00f5i \ud83d\udcbc so v\u1edbi \ud83e\uddd1\u200d\ud83d\udcbb<\/h2>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1, tr\u01b0\u1edbc ti\u00ean ph\u1ea3i x\u00e1c \u0111\u1ecbnh b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3. Trong c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf UX, ‘m\u1ee5c ti\u00eau kinh doanh’ th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng, t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf gi\u1ea3m, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh cao h\u01a1n, ho\u1eb7c gi\u1ea3m chi ph\u00ed trong c\u00e1c v\u00e9 h\u1ed7 tr\u1ee3. \u0110\u00e2y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 bi\u1ec7n minh cho vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m. Ng\u01b0\u1ee3c l\u1ea1i, ‘nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng’ th\u01b0\u1eddng mang t\u00ednh \u0111\u1ecbnh t\u00ednh: d\u1ec5 s\u1eed d\u1ee5ng, s\u1ef1 th\u1ecfa m\u00e3n c\u1ea3m x\u00fac, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, ti\u1ebft ki\u1ec7m th\u1eddi gian, ho\u1eb7c ni\u1ec1m tin v\u00e0o n\u1ec1n t\u1ea3ng.<\/p>\n

Khi nh\u1eefng \u01b0u ti\u00ean n\u00e0y \u0111i l\u1ec7ch nhau, s\u1ef1 xung \u0111\u1ed9t x\u1ea3y ra. H\u00e3y xem x\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 \u0111\u1ed9i marketing mu\u1ed1n \u0111\u1eb7t m\u1ed9t b\u1ea3ng qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt \u0111\u1ec3 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m tr\u00ean trang thanh to\u00e1n. V\u1ec1 m\u1eb7t doanh thu, \u0111\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc h\u1ee3p l\u00fd nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh. Tuy nhi\u00ean, t\u1eeb g\u00f3c nh\u00ecn ng\u01b0\u1eddi d\u00f9ng, s\u1ef1 gi\u00e1n \u0111o\u1ea1n n\u00e0y ph\u00e1 v\u1ee1 lu\u1ed3ng ho\u00e0n t\u1ea5t giao d\u1ecbch, c\u00f3 th\u1ec3 g\u00e2y lo l\u1eafng ho\u1eb7c nh\u1ea7m l\u1eabn. Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n ho\u00e0n t\u1ea5t giao d\u1ecbch nhanh ch\u00f3ng; c\u00f2n doanh nghi\u1ec7p mu\u1ed1n khai th\u00e1c th\u00eam gi\u00e1 tr\u1ecb trong qu\u00e1 tr\u00ecnh \u0111\u00f3.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng khu v\u1ef1c ph\u1ed5 bi\u1ebfn m\u00e0 m\u00e2u thu\u1eabn n\u00e0y th\u1ec3 hi\u1ec7n:<\/p>\n

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  • T\u1ed1i \u01b0u h\u00f3a doanh thu so v\u1edbi Tr\u1ea3i nghi\u1ec7m:<\/strong>Gi\u1edbi thi\u1ec7u qu\u1ea3ng c\u00e1o, t\u01b0\u1eddng l\u1eeda tr\u1ea3 ph\u00ed ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y x\u00e2m ph\u1ea1m.<\/li>\n
  • T\u1ed1c \u0111\u1ed9 so v\u1edbi Ch\u1ea5t l\u01b0\u1ee3ng:<\/strong>Doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y ra m\u1eaft nhanh \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n, trong khi ng\u01b0\u1eddi d\u00f9ng c\u1ea7n m\u1ed9t giao di\u1ec7n \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n, kh\u00f4ng l\u1ed7i.<\/li>\n
  • \u0110\u1ed9 ph\u1ee9c t\u1ea1p so v\u1edbi \u0110\u01a1n gi\u1ea3n:<\/strong>C\u00e1c b\u00ean li\u00ean quan kinh doanh c\u00f3 th\u1ec3 mu\u1ed1n t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m, d\u1eabn \u0111\u1ebfn s\u1ef1 l\u1ed9n x\u1ed9n tr\u00ean giao di\u1ec7n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i.<\/li>\n
  • Gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng so v\u1edbi T\u0103ng t\u01b0\u01a1ng t\u00e1c:<\/strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o th\u00f4ng b\u00e1o ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 tr\u00f2 ch\u01a1i h\u00f3a khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecb thao t\u00fang thay v\u00ec h\u1eefu \u00edch.<\/li>\n<\/ul>\n

    Nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec3m xung \u0111\u1ed9t n\u00e0y s\u1edbm gi\u00fap \u0111\u1ed9i thi\u1ebft k\u1ebf d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n \u0111\u1ed1i v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p th\u1ecfa m\u00e3n c\u1ea3 hai b\u00ean tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n b\u1eaft \u0111\u1ea7u.<\/p>\n

    \u0110\u1ecbnh ngh\u0129a Th\u00e0nh c\u00f4ng \u1edf C\u1ea3 Hai B\u00ean \ud83d\udcca<\/h2>\n

    S\u1ef1 \u0111\u1ed3ng thu\u1eadn b\u1eaft \u0111\u1ea7u b\u1eb1ng ng\u00f4n ng\u1eef chung. Th\u01b0\u1eddng th\u00ec xung \u0111\u1ed9t n\u1ea3y sinh v\u00ec c\u00e1c \u0111\u1ed9i kinh doanh v\u00e0 thi\u1ebft k\u1ebf \u0111ang \u0111o l\u01b0\u1eddng nh\u1eefng th\u1ee9 kh\u00e1c nhau. N\u1ebfu \u0111\u1ed9i kinh doanh \u0111o l\u01b0\u1eddng ‘l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp’ c\u00f2n \u0111\u1ed9i thi\u1ebft k\u1ebf \u0111o l\u01b0\u1eddng ‘t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5’, h\u1ecd \u0111ang n\u00f3i hai th\u1ee9 ti\u1ebfng kh\u00e1c nhau. \u0110\u1ec3 c\u00e2n b\u1eb1ng m\u1ee5c ti\u00eau, b\u1ea1n ph\u1ea3i li\u00ean k\u1ebft k\u1ebft qu\u1ea3 kinh doanh v\u1edbi k\u1ebft qu\u1ea3 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    H\u00e3y xem x\u00e9t ma tr\u1eadn c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a sau:<\/p>\n\n\n\n\n\n\n\n\n
    M\u1ee5c ti\u00eau Kinh doanh<\/th>\nCh\u1ec9 s\u1ed1 Ch\u00ednh<\/th>\nNhu c\u1ea7u Ng\u01b0\u1eddi d\u00f9ng T\u01b0\u01a1ng \u1ee9ng<\/th>\nChi\u1ebfn l\u01b0\u1ee3c Thi\u1ebft k\u1ebf<\/th>\n<\/tr>\n<\/thead>\n
    Gi\u1ea3m Chi ph\u00ed H\u1ed7 tr\u1ee3<\/td>\nS\u1ed1 l\u01b0\u1ee3ng V\u00e9 H\u1ed7 tr\u1ee3<\/td>\nT\u00ecm c\u00e2u tr\u1ea3 l\u1eddi nhanh ch\u00f3ng<\/td>\nC\u1ea3i thi\u1ec7n C\u01a1 s\u1edf tri th\u1ee9c T\u1ef1 ph\u1ee5c v\u1ee5<\/td>\n<\/tr>\n
    T\u0103ng S\u1ed1 l\u01b0\u1ee3ng \u0110\u0103ng k\u00fd<\/td>\nT\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i<\/td>\nHi\u1ec3u r\u00f5 Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/td>\nL\u00e0m r\u00f5 lu\u1ed3ng \u0111\u0103ng k\u00fd ban \u0111\u1ea7u<\/td>\n<\/tr>\n
    T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng<\/td>\nNg\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng<\/td>\n\u0110\u1ed9 tin c\u1eady nh\u1ea5t qu\u00e1n<\/td>\n\u0110\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh<\/td>\n<\/tr>\n
    Th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng b\u1ed5 sung<\/td>\nDoanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng<\/td>\nKh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng li\u00ean quan<\/td>\nG\u1ee3i \u00fd c\u00f3 ng\u1eef c\u1ea3nh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Khi b\u1ea1n tr\u00ecnh b\u00e0y b\u1ea3ng n\u00e0y cho c\u00e1c b\u00ean li\u00ean quan, b\u1ea1n ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 chi ph\u00ed m\u00e0 l\u00e0 y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y ch\u1ec9 s\u1ed1 kinh doanh. V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi nhanh ch\u00f3ng (Nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng) s\u1ebd t\u1ea1o ra \u00edt v\u00e9 h\u1ed7 tr\u1ee3 h\u01a1n (M\u1ee5c ti\u00eau kinh doanh). \u0110i\u1ec1u n\u00e0y thay \u0111\u1ed5i c\u00e1ch nh\u00ecn v\u1ec1 c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 th\u1ea9m m\u1ef9 sang chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 doanh thu.<\/p>\n

    Khung kh\u00e1i ni\u1ec7m \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \ud83d\uddfa\ufe0f<\/h2>\n

    Sau khi c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 th\u1ef1c thi s\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh, kh\u00f4ng \u0111\u1ec3 m\u1eb7c cho ti\u1ebfng n\u00f3i l\u1edbn nh\u1ea5t trong ph\u00f2ng. Thay v\u00e0o \u0111\u00f3, c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00ean d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    1. X\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn chung<\/h3>\n

    Tr\u01b0\u1edbc khi v\u1ebd b\u1ea5t k\u1ef3 b\u1ea3n ph\u00e1c th\u1ea3o n\u00e0o, \u0111\u1ed9i ng\u0169 ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u1ec1 t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m. T\u00e0i li\u1ec7u n\u00e0y c\u1ea7n n\u00eau r\u00f5 r\u00e0ng c\u00e1ch ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng h\u1ed7 tr\u1ee3 m\u00f4 h\u00ecnh kinh doanh. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng \u01b0u ti\u00ean. N\u1ebfu c\u00f3 y\u00eau c\u1ea7u t\u00ednh n\u0103ng l\u00e0m t\u0103ng doanh thu nh\u01b0ng l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m, t\u00e0i li\u1ec7u t\u1ea7m nh\u00ecn s\u1ebd cung c\u1ea5p ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u00f3.<\/p>\n

    2. M\u00f4 h\u00ecnh \u01b0u ti\u00ean<\/h3>\n

    S\u1eed d\u1ee5ng c\u00e1c khung c\u00f4ng c\u1ee5 t\u00ednh \u0111\u1ebfn c\u1ea3 hai kh\u00eda c\u1ea1nh gi\u00e1 tr\u1ecb. C\u00e1c m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

      \n
    • \u0110i\u1ec3m RICE:<\/strong>\u0110\u1ed9 ph\u1ee7, T\u00e1c \u0111\u1ed9ng, S\u1ef1 t\u1ef1 tin v\u00e0 N\u1ed7 l\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh tr\u1ecdng s\u1ed1 cho ‘T\u00e1c \u0111\u1ed9ng’ \u0111\u1ec3 bao g\u1ed3m c\u1ea3 \u0111i\u1ec3m doanh thu kinh doanh v\u00e0 \u0111i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
    • Ph\u01b0\u01a1ng ph\u00e1p MoSCoW:<\/strong>Ph\u1ea3i c\u00f3, N\u00ean c\u00f3, C\u00f3 th\u1ec3 c\u00f3, Kh\u00f4ng c\u00f3. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u r\u00f5 r\u00e0ng c\u00e1c t\u00ednh n\u0103ng mang t\u00ednh then ch\u1ed1t \u0111\u1ed1i v\u1edbi kinh doanh so v\u1edbi t\u00ednh n\u0103ng then ch\u1ed1t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
    • Ma tr\u1eadn Gi\u00e1 tr\u1ecb so v\u1edbi \u0110\u1ed9 ph\u1ee9c t\u1ea1p:<\/strong>V\u1ebd c\u00e1c t\u00ednh n\u0103ng tr\u00ean bi\u1ec3u \u0111\u1ed3. C\u00e1c t\u00ednh n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cao, \u0111\u1ed9 ph\u1ee9c t\u1ea1p th\u1ea5p l\u00e0 nh\u1eefng chi\u1ebfn th\u1eafng ngay l\u1eadp t\u1ee9c. C\u00e1c t\u00ednh n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb cao, \u0111\u1ed9 ph\u1ee9c t\u1ea1p cao \u0111\u00f2i h\u1ecfi ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c c\u1ea9n tr\u1ecdng.<\/li>\n<\/ul>\n

      3. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e0m ph\u00e1n<\/h3>\n

      D\u1eef li\u1ec7u lo\u1ea1i b\u1ecf c\u1ea3m x\u00fac kh\u1ecfi qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n. Khi m\u1ed9t b\u00ean li\u00ean quan ki\u00ean quy\u1ebft y\u00eau c\u1ea7u m\u1ed9t t\u00ednh n\u0103ng, h\u00e3y tr\u00ecnh b\u00e0y nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n b\u00e1c l\u1ea1i \u0111i\u1ec1u \u0111\u00f3. V\u00ed d\u1ee5, n\u1ebfu ph\u00e2n t\u00edch cho th\u1ea5y 40% ng\u01b0\u1eddi d\u00f9ng b\u1ecf d\u1edf bi\u1ec3u m\u1eabu t\u1ea1i m\u1ed9t tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng b\u1ed9 ph\u1eadn kinh doanh mu\u1ed1n th\u00eam m\u1ed9t tr\u01b0\u1eddng b\u1eaft bu\u1ed9c m\u1edbi t\u1ea1i \u0111\u00f3, d\u1eef li\u1ec7u s\u1ebd tr\u1edf th\u00e0nh l\u00e1 ch\u1eafn. N\u00f3 cho th\u1ea5y thay \u0111\u1ed5i n\u00e0y tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

      C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u gi\u00fap l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch n\u00e0y bao g\u1ed3m:<\/p>\n

        \n
      • Th\u1eed nghi\u1ec7m A\/B:<\/strong>Th\u1eed nghi\u1ec7m \u0111\u1ec1 xu\u1ea5t kinh doanh so v\u1edbi nh\u00f3m \u0111\u1ed1i ch\u1ee9ng. \u0110\u1ec3 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh.<\/li>\n
      • Th\u1eed nghi\u1ec7m kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng:<\/strong>Quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5. Ghi ch\u00fa n\u01a1i h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n do c\u00e1c r\u00e0ng bu\u1ed9c do kinh doanh \u0111\u01b0a ra.<\/li>\n
      • Kh\u1ea3o s\u00e1t:<\/strong> H\u1ecfi ng\u01b0\u1eddi d\u00f9ng v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd v\u00e0 kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n ho\u1eb7c chia s\u1ebb d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n

        Chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp \ud83d\udde3\ufe0f<\/h2>\n

        Ngay c\u1ea3 khi c\u00f3 d\u1eef li\u1ec7u v\u00e0 khung c\u00f4ng t\u00e1c, c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng l\u1ef1c con ng\u01b0\u1eddi v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng lo ng\u1ea1i r\u1eb1ng \u01b0u ti\u00ean ng\u01b0\u1eddi d\u00f9ng c\u00f3 ngh\u0129a l\u00e0 m\u1ea5t ki\u1ec3m so\u00e1t ho\u1eb7c doanh thu. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng ng\u01b0\u1eddi phi\u00ean d\u1ecbch, chuy\u1ec3n \u0111\u1ed5i ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00e0nh ng\u00f4n ng\u1eef kinh doanh.<\/p>\n

        N\u00f3i ng\u00f4n ng\u1eef c\u1ee7a r\u1ee7i ro<\/h3>\n

        L\u00e3nh \u0111\u1ea1o kinh doanh hi\u1ec3u v\u1ec1 r\u1ee7i ro. Khi \u0111\u1ec1 xu\u1ea5t m\u1ed9t thay \u0111\u1ed5i c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng, h\u00e3y tr\u00ecnh b\u00e0y n\u00f3 nh\u01b0 l\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. V\u00ed d\u1ee5: \u201cB\u1ecf qua c\u00e1c h\u01b0\u1edbng d\u1eabn truy c\u1eadp s\u1ebd khi\u1ebfn ch\u00fang ta \u0111\u1ed1i m\u1eb7t v\u1edbi tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd v\u00e0 gi\u1edbi h\u1ea1n th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh ch\u1ec9 c\u00f2n 15% d\u00e2n s\u1ed1. Vi\u1ec7c kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u1ea3m thi\u1ec3u r\u1ee7i ro ph\u00e1p l\u00fd v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.\u201d<\/p>\n

        Minh b\u1ea1ch trong c\u00e1c th\u1ecfa hi\u1ec7p<\/h3>\n

        Kh\u00f4ng bao gi\u1edd gi\u1ea5u c\u00e1c th\u1ecfa hi\u1ec7p. N\u1ebfu ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ea1m th\u1eddi \u01b0u ti\u00ean m\u1ee5c ti\u00eau kinh doanh, h\u00e3y th\u1eeba nh\u1eadn \u0111i\u1ec1u \u0111\u00f3. Gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao v\u00e0 trong bao l\u00e2u. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng s\u1ebd th\u00f4ng c\u1ea3m n\u1ebfu h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh. Gi\u1ea5u nh\u1eb9m m\u1ed9t thay \u0111\u1ed5i \u0111\u1eb1ng sau m\u1ed9t m\u1eabu t\u1ed1i t\u0103m s\u1ebd l\u00e0m m\u1ea5t ni\u1ec1m tin v\u0129nh vi\u1ec5n.<\/p>\n

        Giao ti\u1ebfp hi\u1ec7u qu\u1ea3 bao g\u1ed3m:<\/p>\n

          \n
        • C\u00e1c bu\u1ed5i \u0111\u1ed3ng b\u1ed9 \u0111\u1ecbnh k\u1ef3:<\/strong>C\u00e1c cu\u1ed9c h\u1ecdp h\u00e0ng tu\u1ea7n gi\u1eefa c\u00e1c tr\u01b0\u1edfng nh\u00f3m thi\u1ebft k\u1ebf, s\u1ea3n ph\u1ea9m v\u00e0 kinh doanh.<\/li>\n
        • B\u00e1o c\u00e1o tr\u1ef1c quan:<\/strong>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n hi\u1ec3n th\u1ecb \u0111\u1ed3ng th\u1eddi c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/li>\n
        • K\u1ec3 chuy\u1ec7n:<\/strong>S\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt ng\u01b0\u1eddi d\u00f9ng v\u00e0 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u1ec3 nh\u1eafc nh\u1edf \u0111\u1ed9i ng\u0169 h\u1ecd \u0111ang x\u00e2y d\u1ef1ng cho ai.<\/li>\n<\/ul>\n

          C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \ud83d\udccf<\/h2>\n

          L\u00e0m sao b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3? B\u1ea1n c\u1ea7n m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n theo d\u00f5i th\u00e0nh c\u00f4ng k\u00e9p. D\u1ef1a ho\u00e0n to\u00e0n v\u00e0o c\u00e1c KPI t\u00e0i ch\u00ednh l\u00e0 nguy hi\u1ec3m, v\u00ec n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u1ee3i \u00edch ng\u1eafn h\u1ea1n nh\u01b0ng \u0111\u00e1nh \u0111\u1ed5i s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n. D\u1ef1a ho\u00e0n to\u00e0n v\u00e0o \u0111i\u1ec3m h\u00e0i l\u00f2ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u01b0ng kh\u00f4ng sinh l\u1eddi.<\/p>\n

          C\u00e1c ch\u1ec9 s\u1ed1 kinh doanh c\u1ea7n theo d\u00f5i<\/h3>\n
            \n
          • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong>T\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/li>\n
          • Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV):<\/strong>T\u1ed5ng doanh thu k\u1ef3 v\u1ecdng t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng duy nh\u1ea5t.<\/li>\n
          • T\u1ef7 l\u1ec7 b\u1ecf d\u1ecbch v\u1ee5:<\/strong>T\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng ng\u1eebng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/li>\n
          • Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi:<\/strong>Chi ph\u00ed \u0111\u1ec3 thu h\u00fat m\u1ed9t ng\u01b0\u1eddi d\u00f9ng m\u1edbi l\u00e0 bao nhi\u00eau.<\/li>\n<\/ul>\n

            C\u00e1c ch\u1ec9 s\u1ed1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ea7n theo d\u00f5i<\/h3>\n
              \n
            • T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5:<\/strong>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 kh\u00f4ng?<\/li>\n
            • Th\u1eddi gian th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5:<\/strong>M\u1ea5t bao l\u00e2u \u0111\u1ec3 ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng?<\/li>\n
            • Thang \u0111o kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng (SUS):<\/strong> M\u1ed9t th\u01b0\u1edbc \u0111o ti\u00eau chu\u1ea9n v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn.<\/li>\n
            • Ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi \u0111\u1ec1 c\u1eed thu\u1ea7n t\u00fay (NPS):<\/strong>Kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

              Khi b\u1ea1n theo d\u00f5i ch\u00fang c\u00f9ng nhau, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y c\u00e1c m\u1ed1i t\u01b0\u01a1ng quan. V\u00ed d\u1ee5, s\u1ef1 s\u1ee5t gi\u1ea3m t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n s\u1ef1 gia t\u0103ng t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf s\u1ea3n ph\u1ea9m ba th\u00e1ng sau \u0111\u00f3. S\u1ee9c m\u1ea1nh d\u1ef1 \u0111o\u00e1n n\u00e0y l\u00e0 l\u00fd do m\u1ea1nh nh\u1ea5t \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng.<\/p>\n

              Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn \u26a0\ufe0f<\/h2>\n

              Ngay c\u1ea3 v\u1edbi nh\u1eefng \u00fd \u0111\u1ecbnh t\u1ed1t nh\u1ea5t, c\u00e1c \u0111\u1ed9i th\u01b0\u1eddng v\u1ea5p ng\u00e3. Vi\u1ec7c nh\u1eadn di\u1ec7n nh\u1eefng c\u00e1i b\u1eaby n\u00e0y gi\u00fap tr\u00e1nh \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n

              V\u0169ng l\u1ea7y \u201cNh\u00e0 m\u00e1y t\u00ednh n\u0103ng\u201d<\/h3>\n

              \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi doanh nghi\u1ec7p y\u00eau c\u1ea7u m\u1ed9t lu\u1ed3ng li\u00ean t\u1ee5c c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 th\u1ec3 hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng. Kh\u00f4ng c\u00f3 x\u00e1c nh\u1eadn t\u1eeb ng\u01b0\u1eddi d\u00f9ng, c\u00e1c t\u00ednh n\u0103ng n\u00e0y tr\u1edf th\u00e0nh ph\u1ea7n th\u1eeba. S\u1ea3n ph\u1ea9m tr\u1edf n\u00ean n\u1eb7ng n\u1ec1, ch\u1eadm ch\u1ea1p v\u00e0 kh\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng. Gi\u1ea3i ph\u00e1p l\u00e0 \u00e1p d\u1ee5ng danh s\u00e1ch \u201clo\u1ea1i b\u1ecf\u201d n\u01a1i c\u00e1c t\u00ednh n\u0103ng c\u0169 s\u1ebd b\u1ecb x\u00f3a n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, gi\u00fap giao di\u1ec7n lu\u00f4n g\u1ecdn g\u00e0ng.<\/p>\n

              V\u0169ng l\u1ea7y \u201cCh\u1ec9 c\u00f3 thi\u1ebft k\u1ebf\u201d<\/h3>\n

              Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c \u0111\u1ed9i thi\u1ebft k\u1ebf \u0111\u00f4i khi t\u1eeb ch\u1ed1i ho\u00e0n to\u00e0n c\u00e1c gi\u1edbi h\u1ea1n v\u1ec1 kinh doanh, t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb9p m\u1eaft nh\u01b0ng kh\u00f4ng th\u1ec3 sinh l\u1eddi ho\u1eb7c m\u1edf r\u1ed9ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng b\u1ec1n v\u1eefng. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c gi\u1edbi h\u1ea1n k\u1ef9 thu\u1eadt v\u00e0 t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi.<\/p>\n

              B\u1ecf qua c\u00e1c tr\u01b0\u1eddng h\u1ee3p bi\u00ean<\/h3>\n

              M\u1ee5c ti\u00eau kinh doanh th\u01b0\u1eddng t\u1eadp trung v\u00e0o \u201c\u0111\u01b0\u1eddng \u0111i l\u00fd t\u01b0\u1edfng\u201d \u2013 t\u00ecnh hu\u1ed1ng l\u00fd t\u01b0\u1edfng khi m\u1ecdi th\u1ee9 di\u1ec5n ra su\u00f4n s\u1ebb. Nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p bi\u00ean \u2013 n\u01a1i m\u1ecdi th\u1ee9 \u0111i sai. \u01afu ti\u00ean \u0111\u01b0\u1eddng \u0111i l\u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n doanh nghi\u1ec7p ban \u0111\u1ea7u nh\u01b0ng l\u1ea1i l\u00e0m th\u1ea5t v\u1ecdng ng\u01b0\u1eddi d\u00f9ng khi g\u1eb7p s\u1ef1 c\u1ed1. Lu\u00f4n ki\u1ec3m th\u1eed c\u00e1c tr\u1ea1ng th\u00e1i th\u1ea5t b\u1ea1i.<\/p>\n

              T\u01b0 duy ng\u1eafn h\u1ea1n<\/h3>\n

              \u0110\u1ea9y m\u1ea1nh doanh thu ngay l\u1eadp t\u1ee9c th\u01b0\u1eddng ph\u1ea3i hy sinh ni\u1ec1m tin d\u00e0i h\u1ea1n. Nh\u1eefng c\u1eeda s\u1ed5 pop-up g\u00e2y \u00e1p l\u1ef1c, ph\u00ed \u1ea9n ho\u1eb7c n\u00e2ng c\u1ea5p b\u1eaft bu\u1ed9c c\u00f3 th\u1ec3 t\u0103ng doanh thu trong m\u1ed9t qu\u00fd nh\u01b0ng l\u1ea1i h\u1ee7y ho\u1ea1i danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. Chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i \u01b0u ti\u00ean t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng h\u01a1n l\u00e0 nh\u1eefng \u0111\u1ee3t t\u0103ng doanh thu ng\u1eafn h\u1ea1n.<\/p>\n

              B\u1ec1n v\u1eefng d\u00e0i h\u1ea1n \ud83c\udf31<\/h2>\n

              M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c c\u00e2n b\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau n\u00e0y l\u00e0 s\u1ef1 b\u1ec1n v\u1eefng. M\u1ed9t s\u1ea3n ph\u1ea9m th\u1ecfa m\u00e3n ng\u01b0\u1eddi d\u00f9ng s\u1ebd x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh. M\u1ed9t s\u1ea3n ph\u1ea9m th\u1ecfa m\u00e3n doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c. C\u00f9ng nhau, ch\u00fang t\u1ea1o ra hi\u1ec7u \u1ee9ng flywheel n\u01a1i ng\u01b0\u1eddi d\u00f9ng h\u00e0i l\u00f2ng th\u00fac \u0111\u1ea9y doanh thu, v\u1ed1n n\u00e0y t\u00e0i tr\u1ee3 cho thi\u1ebft k\u1ebf t\u1ed1t h\u01a1n, thu h\u00fat th\u00eam ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

              \u0110\u1ec3 duy tr\u00ec \u0111i\u1ec1u n\u00e0y theo th\u1eddi gian:<\/p>\n

                \n
              • L\u1eb7p l\u1ea1i li\u00ean t\u1ee5c:<\/strong>\u0110\u1eebng coi thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t giai \u0111o\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c ho\u00e0n thi\u1ec7n.<\/li>\n
              • Th\u00fac \u0111\u1ea9y c\u00e1c \u0111\u1ed9i \u0111a ch\u1ee9c n\u0103ng:<\/strong>X\u00f3a b\u1ecf c\u00e1c r\u00e0o c\u1ea3n gi\u1eefa k\u1ef9 thu\u1eadt, thi\u1ebft k\u1ebf v\u00e0 marketing.<\/li>\n
              • \u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o:<\/strong>\u0110\u1ea3m b\u1ea3o c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc UX \u0111\u1ec3 h\u1ecd kh\u00f4ng can thi\u1ec7p qu\u00e1 m\u1ee9c v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf.<\/li>\n
              • T\u00f4n vinh th\u00e0nh c\u00f4ng:<\/strong>Ghi nh\u1eadn khi m\u1ed9t quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf c\u1ea3i thi\u1ec7n c\u1ea3 hai ch\u1ec9 s\u1ed1. \u0110i\u1ec1u n\u00e0y c\u1ee7ng c\u1ed1 h\u00e0nh vi \u0111\u00f3.<\/li>\n<\/ul>\n

                B\u1eb1ng c\u00e1ch coi ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p nh\u01b0 \u0111\u1ed1i t\u00e1c thay v\u00ec \u0111\u1ed1i th\u1ee7, c\u00e1c d\u1ef1 \u00e1n ti\u1ebfn tri\u1ec3n r\u00f5 r\u00e0ng h\u01a1n. Con \u0111\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng, v\u00e0 c\u00e1c th\u1ecfa hi\u1ec7p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, khi th\u1ecfa hi\u1ec7p minh b\u1ea1ch v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi b\u1eb1ng ch\u1ee9ng, s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng s\u1ebd v\u1eefng ch\u1eafc, kh\u1ea3 thi v\u00e0 mang t\u00ednh nh\u00e2n v\u0103n.<\/p>\n

                Th\u1ef1c hi\u1ec7n s\u1ef1 c\u00e2n b\u1eb1ng trong m\u00f4i tr\u01b0\u1eddng Agile \ud83d\ude80<\/h2>\n

                Trong c\u00e1c quy tr\u00ecnh Agile, t\u1ed1c \u0111\u1ed9 th\u01b0\u1eddng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gia t\u0103ng c\u0103ng th\u1eb3ng gi\u1eefa t\u1ed1c \u0111\u1ed9 kinh doanh v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 cho b\u1ed1i c\u1ea3nh Agile:<\/p>\n

                  \n
                • \u0110\u1ecbnh ngh\u0129a v\u1ec1 Ho\u00e0n th\u00e0nh:<\/strong>Bao g\u1ed3m ki\u1ec3m tra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong Ti\u00eau ch\u00ed Ho\u00e0n th\u00e0nh. M\u1ed9t t\u00ednh n\u0103ng kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 “ho\u00e0n th\u00e0nh” cho \u0111\u1ebfn khi v\u01b0\u1ee3t qua ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng.<\/li>\n
                • L\u00ean k\u1ebf ho\u1ea1ch Sprint:<\/strong>D\u00e0nh s\u1eb5n n\u0103ng l\u1ef1c trong m\u1ed7i Sprint cho n\u1ee3 k\u1ef9 thu\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 ri\u00eang c\u00e1c t\u00ednh n\u0103ng m\u1edbi.<\/li>\n
                • Ch\u1ec9nh s\u1eeda danh s\u00e1ch c\u00f4ng vi\u1ec7c:<\/strong>Xem x\u00e9t l\u1ea1i danh s\u00e1ch c\u00f4ng vi\u1ec7c t\u1eeb c\u1ea3 hai g\u00f3c nh\u00ecn kinh doanh v\u00e0 ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu m\u1ed9t c\u00e2u chuy\u1ec7n qu\u00e1 ph\u1ee9c t\u1ea1p, h\u00e3y chia nh\u1ecf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c.<\/li>\n
                • R\u00fat kinh nghi\u1ec7m:<\/strong>Th\u1ea3o lu\u1eadn n\u01a1i m\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng \u0111\u00e3 b\u1ecb l\u1ec7ch. C\u00f3 ph\u1ea3i m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh qu\u00e1 nhanh? C\u00f3 ph\u1ea3i m\u1ed9t l\u1ed7i \u0111\u00e3 b\u1ecb b\u1ecf qua qu\u00e1 l\u00e2u?<\/li>\n<\/ul>\n

                  Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 s\u1ef1 h\u00e0i h\u00f2a chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

                  M\u1ed1i quan h\u1ec7 gi\u1eefa m\u1ee5c ti\u00eau kinh doanh v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111\u1ed9ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u0129nh. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng ph\u00e1t tri\u1ec3n, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty thay \u0111\u1ed5i theo. Kh\u1ea3 n\u0103ng c\u00e2n b\u1eb1ng nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 m\u1ed9t l\u1ea7n m\u00e0 l\u00e0 m\u1ed9t k\u1ef7 lu\u1eadt li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ea5u c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh th\u1ef1c t\u1ebf v\u1edbi c\u00f4ng ty.<\/p>\n

                  Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, s\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 th\u1ea5p h\u01a1n ho\u1eb7c nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n, nh\u01b0ng h\u1ecd kh\u00f4ng th\u1ec3 t\u00e1i t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c suy ngh\u0129 k\u1ef9 l\u01b0\u1ee1ng v\u00e0 t\u00f4n tr\u1ecdng ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch g\u1eafn k\u1ebft c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0o th\u1ef1c t\u1ebf ng\u01b0\u1eddi d\u00f9ng, c\u00e1c t\u1ed5 ch\u1ee9c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1eabu nhi\u00ean m\u00e0 l\u00e0 c\u00f3 ch\u1ee7 \u0111\u00edch, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi con ng\u01b0\u1eddi v\u00e0 c\u01a1 ch\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Trong b\u1ed1i c\u1ea3nh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111\u1ea1i, m\u1ed9t m\u00e2u thu\u1eabn dai d\u1eb3ng t\u1ed3n t\u1ea1i gi\u1eefa \u0111i\u1ec1u m\u00e0 m\u1ed9t c\u00f4ng ty c\u1ea7n \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi…<\/p>\n","protected":false},"author":1,"featured_media":221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"C\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau kinh doanh v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng trong c\u00e1c d\u1ef1 \u00e1n UX","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch c\u00e2n b\u1eb1ng m\u1ee5c ti\u00eau kinh doanh v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng trong thi\u1ebft k\u1ebf UX. M\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn, \u0111\u1eb7t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a s\u1ea3n ph\u1ea9m.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[10],"tags":[6,9],"class_list":["post-220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-design","tag-academic","tag-ux-design"],"yoast_head":"\nC\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau kinh doanh v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng trong c\u00e1c d\u1ef1 \u00e1n UX<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch c\u00e2n b\u1eb1ng m\u1ee5c ti\u00eau kinh doanh v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng trong thi\u1ebft k\u1ebf UX. 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