{"id":148,"date":"2026-04-04T17:56:26","date_gmt":"2026-04-04T17:56:26","guid":{"rendered":"https:\/\/www.hi-posts.com\/vn\/turning-data-into-stories-journey-mapping\/"},"modified":"2026-04-04T17:56:26","modified_gmt":"2026-04-04T17:56:26","slug":"turning-data-into-stories-journey-mapping","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/vn\/turning-data-into-stories-journey-mapping\/","title":{"rendered":"Bi\u1ebfn D\u1eef li\u1ec7u th\u00e0nh C\u00e2u chuy\u1ec7n: Ngh\u1ec7 thu\u1eadt B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a hi\u1ec7n \u0111\u1ea1i, c\u00e1c t\u1ed5 ch\u1ee9c \u0111ang ch\u00ecm trong th\u00f4ng tin. Ch\u00fang ta c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o lu\u1ed3ng nh\u1ea5p chu\u1ed9t, th\u1eddi gian phi\u00ean l\u00e0m vi\u1ec7c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c h\u1ed3 s\u01a1 nh\u00e2n kh\u1ea9u h\u1ecdc. Tuy nhi\u00ean, vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c\u0111i\u1ec1u g\u00ec<\/em>m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0m th\u01b0\u1eddng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 gi\u1ea3i th\u00edcht\u1ea1i sao<\/em>h\u1ecd \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c ch\u1ec9 s\u1ed1 th\u00f4 v\u00e0 h\u00e0nh vi con ng\u01b0\u1eddi ch\u00ednh l\u00e0 n\u01a1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 n\u1eb1m \u1edf. \u0110\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch n\u00e0y, ch\u00fang ta ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i b\u1ea3ng t\u00ednh v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n. Ch\u00fang ta ph\u1ea3i h\u1ecdc ngh\u1ec7 thu\u1eadt b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh.<\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t b\u00e0i t\u1eadp tr\u1ef1c quan h\u00f3a. \u0110\u00f3 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c chi\u1ebfn l\u01b0\u1ee3c bi\u1ebfn c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u r\u1eddi r\u1ea1c th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n m\u1ea1ch l\u1ea1c. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c, n\u00f3 ph\u01a1i b\u00e0y nh\u1eefng d\u00f2ng ch\u1ea3y c\u1ea3m x\u00fac th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 bi\u1ebfn nh\u1eefng con s\u1ed1 l\u1ea1nh l\u1ebdo th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea5m \u00e1p m\u00e0 c\u00e1c \u0111\u1ed9i nh\u00f3m trong t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 h\u00e0nh \u0111\u1ed9ng. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch tr\u00edch xu\u1ea5t \u00fd ngh\u0129a t\u1eeb d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn th\u1ef1c t\u1ebf.<\/p>\n

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\"Cartoon<\/figure>\n<\/div>\n

T\u1ea1i sao con s\u1ed1 m\u1ed9t m\u00ecnh l\u1ea1i th\u1ea5t b\u1ea1i trong vi\u1ec7c k\u1ec3 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n \ud83d\udcca<\/h2>\n

D\u1eef li\u1ec7u l\u00e0 thi\u1ebft y\u1ebfu, nh\u01b0ng hi\u1ebfm khi \u0111\u1ee7 ch\u1ec9 ri\u00eang n\u00f3. H\u00e3y xem x\u00e9t m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 trang thanh to\u00e1n cho th\u1ea5y t\u1ef7 l\u1ec7 b\u1ecf d\u1edf cao. Con s\u1ed1 n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng c\u00f3 v\u1ea5n \u0111\u1ec1. Nh\u01b0ng n\u00f3 kh\u00f4ng n\u00f3i cho b\u1ea1n bi\u1ebft ng\u01b0\u1eddi d\u00f9ng c\u00f3 b\u1ecb b\u1ed1i r\u1ed1i b\u1edfi m\u1eabu \u0111\u01a1n, th\u1ea5t v\u1ecdng v\u00ec t\u1ed1c \u0111\u1ed9 t\u1ea3i ch\u1eadm, hay \u0111\u01a1n gi\u1ea3n ch\u1ec9 do do d\u1ef1 v\u1ec1 chi ph\u00ed v\u1eadn chuy\u1ec3n. Kh\u00f4ng c\u00f3 b\u1ed1i c\u1ea3nh, con s\u1ed1 ch\u1ec9 l\u00e0 m\u1ed9t th\u1ed1ng k\u00ea.<\/p>\n

S\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m m\u00f9. N\u00f3 ghi nh\u1eadn \u0111\u01b0\u1ee3c\u0111i\u1ec1u g\u00ec<\/em>, nh\u01b0ng b\u1ecf quac\u00e1ch th\u1ee9c<\/em> v\u00e0t\u1ea1i sao<\/em>. \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i c\u00e1c th\u00f4ng tin \u0111\u1ecbnh t\u00ednh tr\u1edf n\u00ean then ch\u1ed1t. K\u1ebft h\u1ee3p d\u1eef li\u1ec7u h\u00e0nh vi v\u1edbi b\u1ed1i c\u1ea3nh c\u1ea3m x\u00fac t\u1ea1o n\u00ean b\u1ee9c tranh to\u00e0n di\u1ec7n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1ch ti\u1ebfp c\u1eadn k\u1ec3 chuy\u1ec7n l\u00e0 c\u1ea7n thi\u1ebft:<\/p>\n

    \n
  • R\u00f5 r\u00e0ng v\u1ec1 b\u1ed1i c\u1ea3nh:<\/strong>Con s\u1ed1 ch\u1ec9 ra c\u00e1c b\u1ea5t th\u01b0\u1eddng; c\u00e2u chuy\u1ec7n gi\u1ea3i th\u00edch ch\u00fang.<\/li>\n
  • T\u1ea1o ra s\u1ef1 th\u1ea5u c\u1ea3m:<\/strong>C\u00e1c \u0111\u1ed9i nh\u00f3m k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng n\u1ed7i kh\u00f3 kh\u0103n c\u1ee7a con ng\u01b0\u1eddi nhi\u1ec1u h\u01a1n l\u00e0 v\u1edbi c\u00e1c con s\u1ed1 ph\u1ea7n tr\u0103m.<\/li>\n
  • Nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng:<\/strong>M\u1ed9t c\u00e2u chuy\u1ec7n l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn c\u1ee5 th\u1ec3 c\u1ea7n can thi\u1ec7p thi\u1ebft k\u1ebf.<\/li>\n
  • S\u1ef1 \u0111\u1ed3ng thu\u1eadn:<\/strong>M\u1ed9t c\u00e2u chuy\u1ec7n chung gi\u00fap c\u00e1c \u0111\u1ed9i nh\u00f3m s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed3ng l\u00f2ng xung quanh m\u1ed9t t\u1ea7m nh\u00ecn duy nh\u1ea5t.<\/li>\n<\/ul>\n

    Khi ch\u00fang ta coi d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n, ch\u00fang ta s\u1ebd ng\u1eebng h\u1ecfi ‘T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 bao nhi\u00eau?’ v\u00e0 b\u1eaft \u0111\u1ea7u h\u1ecfi ‘Tr\u1ea3i nghi\u1ec7m n\u00e0o d\u1eabn \u0111\u1ebfn s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y?’ S\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch nh\u00ecn n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a vi\u1ec7c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh hi\u1ec7u qu\u1ea3.<\/p>\n

    X\u00e1c \u0111\u1ecbnh B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng \ud83d\uddfa\ufe0f<\/h2>\n

    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ef1c quan minh h\u1ecda c\u00e1c b\u01b0\u1edbc kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. N\u00f3 ghi l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd qua m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 k\u00eanh. Tuy nhi\u00ean, m\u1ed9t b\u1ea3n \u0111\u1ed3 ch\u1ec9 t\u1ed1t b\u1eb1ng d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1n v\u00e0o n\u00f3. N\u00f3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m tham chi\u1ebfu chung cho t\u1ed5 ch\u1ee9c.<\/p>\n

    \u1ede c\u1ed1t l\u00f5i, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh tr\u1ea3 l\u1eddi ba c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n:<\/p>\n

      \n
    1. Nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n l\u00e0 ai?<\/strong> Ch\u00fang ta ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 m\u00e0 ch\u00fang ta \u0111ang ph\u00e2n t\u00edch.<\/li>\n
    2. M\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/strong>M\u1ed7i h\u00e0nh tr\u00ecnh \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t m\u1ee5c \u0111\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 mua s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3.<\/li>\n
    3. C\u1ea3m gi\u00e1c th\u1ebf n\u00e0o?<\/strong>C\u00e1c tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac thay \u0111\u1ed5i trong su\u1ed1t h\u00e0nh tr\u00ecnh v\u00e0 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng.<\/li>\n<\/ol>\n

      B\u1ea3n \u0111\u1ed3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u0129nh. N\u00f3 thay \u0111\u1ed5i theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng, \u0111\u00f2i h\u1ecfi c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 duy tr\u00ec \u0111\u1ed9 ch\u00ednh x\u00e1c. B\u1eb1ng c\u00e1ch d\u1ef1a b\u1ea3n \u0111\u1ed3 v\u00e0o d\u1eef li\u1ec7u, ch\u00fang ta \u0111\u1ea3m b\u1ea3o n\u00f3 ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1ea3 \u0111\u1ecbnh.<\/p>\n

      C\u00e2y c\u1ea7u gi\u1eefa d\u1eef li\u1ec7u v\u00e0 c\u1ea3m x\u00fac \ud83e\udde0<\/h2>\n

      Chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u00f2i h\u1ecfi t\u1ed5ng h\u1ee3p hai lo\u1ea1i th\u00f4ng tin kh\u00e1c nhau: \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh. Kh\u00f4ng lo\u1ea1i n\u00e0o v\u01b0\u1ee3t tr\u1ed9i h\u01a1n; ch\u00fang ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau. D\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng cung c\u1ea5p quy m\u00f4 v\u00e0 t\u1ea7n su\u1ea5t, trong khi d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh cung c\u1ea5p chi\u1ec1u s\u00e2u v\u00e0 s\u1eafc th\u00e1i.<\/p>\n\n\n\n\n\n\n
      Lo\u1ea1i d\u1eef li\u1ec7u<\/th>\n\u0110\u1eb7c \u0111i\u1ec3m<\/th>\nVai tr\u00f2 trong b\u1ea3n \u0111\u1ed3<\/th>\nNgu\u1ed3n v\u00ed d\u1ee5<\/th>\n<\/tr>\n<\/thead>\n
      \u0110\u1ecbnh l\u01b0\u1ee3ng<\/strong><\/td>\nC\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, s\u1ed1 li\u1ec7u, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng<\/td>\nX\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng<\/td>\nPh\u00e2n t\u00edch web, d\u1eef li\u1ec7u CRM, kh\u1ea3o s\u00e1t<\/td>\n<\/tr>\n
      \u0110\u1ecbnh t\u00ednh<\/strong><\/td>\nM\u00f4 t\u1ea3, ch\u1ee7 quan, s\u00e2u s\u1eafc<\/td>\nGi\u1ea3i th\u00edch \u0111\u1ed9ng c\u01a1 v\u00e0 c\u1ea3m x\u00fac<\/td>\nPh\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng, nh\u1eadt k\u00fd h\u1ed7 tr\u1ee3, th\u1eed nghi\u1ec7m kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Khi hai lu\u1ed3ng n\u00e0y giao nhau, c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean v\u1eefng ch\u1eafc. V\u00ed d\u1ee5, ph\u00e2n t\u00edch c\u00f3 th\u1ec3 cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng b\u1ecf d\u1edf bi\u1ec3u m\u1eabu t\u1ea1i m\u1ed9t tr\u01b0\u1eddng c\u1ee5 th\u1ec3. M\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 r\u1eb1ng nh\u00e3n l\u00e0 g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c th\u00f4ng b\u00e1o l\u1ed7i x\u00e1c th\u1ef1c kh\u00f4ng r\u00f5 r\u00e0ng. D\u1eef li\u1ec7u ch\u1ec9 ra v\u1ecb tr\u00ed c\u1ee7a s\u1ef1 kh\u00f3 kh\u0103n; c\u00e2u chuy\u1ec7n gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n.<\/p>\n

      B\u01b0\u1edbc t\u1eebng b\u01b0\u1edbc: T\u1eeb ph\u00e2n t\u00edch \u0111\u1ebfn c\u00e2u chuy\u1ec7n<\/h2>\n

      X\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 ch\u1ee7 \u00fd. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ef7 lu\u1eadt \u0111\u1ec3 tr\u00e1nh v\u1ed9i v\u00e0ng k\u1ebft lu\u1eadn. H\u00e3y tu\u00e2n theo c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean b\u1eb1ng ch\u1ee9ng.<\/p>\n

      1. X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi v\u00e0 nh\u00e2n v\u1eadt ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

      B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch thu h\u1eb9p ph\u1ea1m vi quan t\u00e2m. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ed1 g\u1eafng bao qu\u00e1t m\u1ecdi t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1ebd tr\u1edf n\u00ean qu\u00e1 r\u1ed9ng v\u00e0 kh\u00f4ng h\u1eefu \u00edch. Ch\u1ecdn m\u1ed9t nh\u00e2n v\u1eadt ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 v\u00e0 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, \u201cm\u1ed9t kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u mua \u0111\u0103ng k\u00fd\u201d l\u00e0 ph\u1ea1m vi t\u1ed1t h\u01a1n so v\u1edbi \u201ct\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng trang web\u201d. S\u1ef1 r\u00f5 r\u00e0ng n\u00e0y gi\u00fap b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan.<\/p>\n

      2. Thu th\u1eadp d\u1eef li\u1ec7u<\/h3>\n

      Thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Kh\u00f4ng n\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t. H\u00e3y xem x\u00e9t:<\/p>\n

        \n
      • D\u1eef li\u1ec7u h\u00e0nh vi:<\/strong>Ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o \u0111\u00e2u? H\u1ecd cu\u1ed9n \u0111\u1ebfn \u0111\u00e2u? H\u1ecd \u1edf l\u1ea1i bao l\u00e2u?<\/li>\n
      • D\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i:<\/strong>Ng\u01b0\u1eddi d\u00f9ng \u0111ang n\u00f3i g\u00ec trong c\u00e1c \u0111\u00e1nh gi\u00e1 ho\u1eb7c phi\u1ebfu h\u1ed7 tr\u1ee3?<\/li>\n
      • D\u1eef li\u1ec7u ho\u1ea1t \u0111\u1ed9ng:<\/strong>C\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 n\u00e0o tham gia v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n y\u00eau c\u1ea7u?<\/li>\n<\/ul>\n

        3. X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 k\u00eanh t\u01b0\u01a1ng t\u00e1c<\/h3>\n

        Li\u1ec7t k\u00ea m\u1ecdi t\u01b0\u01a1ng t\u00e1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c k\u00eanh s\u1ed1 nh\u01b0 trang web v\u00e0 email, c\u0169ng nh\u01b0 c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1eadt l\u00fd nh\u01b0 cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c th\u0103m tr\u1ef1c ti\u1ebfp. S\u1eafp x\u1ebfp c\u00e1c t\u01b0\u01a1ng t\u00e1c theo th\u1ee9 t\u1ef1 th\u1eddi gian. \u0110\u1ea3m b\u1ea3o b\u1ea1n ghi nh\u1eadn c\u00e1c \u0111i\u1ec3m chuy\u1ec3n ti\u1ebfp gi\u1eefa c\u00e1c k\u00eanh.<\/p>\n

        4. V\u1ebd h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac<\/h3>\n

        G\u00e1n c\u00e1c tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac cho t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh. S\u1eed d\u1ee5ng thang \u0111i\u1ec3m \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u1ea3m x\u00fac, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ea5t v\u1ecdng, b\u1ed1i r\u1ed1i, h\u00e0i l\u00f2ng ho\u1eb7c vui s\u01b0\u1edbng. \u0110i\u1ec1u n\u00e0y gi\u00fap minh h\u1ecda nh\u1eefng \u0111i\u1ec3m cao v\u00e0 \u0111i\u1ec3m th\u1ea5p trong tr\u1ea3i nghi\u1ec7m. N\u00f3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng kho\u1ea3nh kh\u1eafc ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y t\u00edch c\u1ef1c v\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc h\u1ecd c\u1ea3m th\u1ea5y ti\u00eau c\u1ef1c.<\/p>\n

        5. T\u1ed5ng h\u1ee3p k\u1ebft qu\u1ea3 th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n<\/h3>\n

        B\u00e2y gi\u1edd, h\u00e3y vi\u1ebft c\u00e2u chuy\u1ec7n. M\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ed7i giai \u0111o\u1ea1n. H\u1ecd \u0111ang ngh\u0129 g\u00ec? H\u1ecd \u0111ang c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o? T\u1ea1i sao h\u1ecd ti\u1ebfp t\u1ee5c hay d\u1eebng l\u1ea1i? S\u1eed d\u1ee5ng nh\u1eefng tr\u00edch d\u1eabn tr\u1ef1c ti\u1ebfp t\u1eeb ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u00e0m s\u1ed1ng \u0111\u1ed9ng c\u00e2u chuy\u1ec7n. \u0110i\u1ec1u n\u00e0y gi\u00fap d\u1eef li\u1ec7u tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 mang t\u00ednh con ng\u01b0\u1eddi h\u01a1n.<\/p>\n

        C\u00e1c lo\u1ea1i b\u1ea3n \u0111\u1ed3 b\u1ea1n n\u00ean bi\u1ebft \ud83d\uddfa\ufe0f<\/h2>\n

        Nh\u1eefng nhu c\u1ea7u kinh doanh kh\u00e1c nhau \u0111\u00f2i h\u1ecfi c\u00e1c lo\u1ea1i b\u1ea3n \u0111\u1ed3 kh\u00e1c nhau. Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ebd gi\u00fap b\u1ea1n ch\u1ecdn \u0111\u00fang c\u00f4ng c\u1ee5 cho c\u00f4ng vi\u1ec7c.<\/p>\n

          \n
        • B\u1ea3n \u0111\u1ed3 tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i:<\/strong>M\u00f4 t\u1ea3 tr\u1ea3i nghi\u1ec7m nh\u01b0 n\u00f3 hi\u1ec7n \u0111ang t\u1ed3n t\u1ea1i. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m \u0111au v\u00e0 s\u1ef1 thi\u1ebfu hi\u1ec7u qu\u1ea3 hi\u1ec7n t\u1ea1i.<\/li>\n
        • B\u1ea3n \u0111\u1ed3 tr\u1ea1ng th\u00e1i t\u01b0\u01a1ng lai:<\/strong>D\u1ef1 \u0111o\u00e1n tr\u1ea3i nghi\u1ec7m l\u00fd t\u01b0\u1edfng sau khi c\u1ea3i ti\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. N\u00f3 ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t m\u1ee5c ti\u00eau cho \u0111\u1ed9i ng\u0169.<\/li>\n
        • B\u1ea3n \u0111\u1ed3 m\u1ed9t ng\u00e0y trong \u0111\u1eddi:<\/strong>M\u1edf r\u1ed9ng ngo\u00e0i c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 bao g\u1ed3m vi\u1ec7c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0o b\u1ed1i c\u1ea3nh cu\u1ed9c s\u1ed1ng r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
        • B\u1ea3n \u0111\u1ed3 d\u1ecbch v\u1ee5:<\/strong>M\u1ed9t b\u1ea3n \u0111\u1ed3 ph\u1ee9c t\u1ea1p h\u01a1n bao g\u1ed3m c\u00e1c quy tr\u00ecnh ph\u00eda sau v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 gi\u00fap t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m ph\u00eda tr\u01b0\u1edbc.<\/li>\n<\/ul>\n

          Vi\u1ec7c ch\u1ecdn lo\u1ea1i b\u1ea3n \u0111\u1ed3 ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n \u0111ang ki\u1ec3m to\u00e1n m\u1ed9t quy tr\u00ecnh, b\u1ea3n \u0111\u1ed3 tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. N\u1ebfu b\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch t\u00e1i thi\u1ebft k\u1ebf, b\u1ea3n \u0111\u1ed3 tr\u1ea1ng th\u00e1i t\u01b0\u01a1ng lai s\u1ebd cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng.<\/p>\n

          Nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh \ud83d\udeab<\/h2>\n

          Ngay c\u1ea3 v\u1edbi nh\u1eefng \u00fd \u0111\u1ecbnh t\u1ed1t nh\u1ea5t, vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u0169ng c\u00f3 th\u1ec3 sai l\u1ec7ch. Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu to\u00e0n b\u1ed9 s\u00e1ng ki\u1ebfn. H\u00e3y c\u1ea3nh gi\u00e1c tr\u01b0\u1edbc nh\u1eefng c\u00e1i b\u1eaby n\u00e0y.<\/p>\n

            \n
          • D\u1ef1 \u0111o\u00e1n thay v\u00ec b\u1eb1ng ch\u1ee9ng:<\/strong>Kh\u00f4ng bao gi\u1edd l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eefng g\u00ec b\u1ea1n ngh\u0129 \u0111ang x\u1ea3y ra. H\u00e3y l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eefng g\u00ec b\u1ea1n bi\u1ebft l\u00e0 \u0111ang x\u1ea3y ra. N\u1ebfu thi\u1ebfu d\u1eef li\u1ec7u, h\u00e3y thu th\u1eadp tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh.<\/li>\n
          • B\u1ecf qua c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9:<\/strong>Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 tr\u1ea3i nghi\u1ec7m \u0111i\u1ec1u g\u00ec m\u00e0 ph\u00eda sau kh\u00f4ng th\u1ec3 cung c\u1ea5p. H\u00e3y bao g\u1ed3m c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 trong ph\u00e2n t\u00edch.<\/li>\n
          • T\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n duy nh\u1ea5t:<\/strong>C\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau c\u00f3 nh\u1eefng h\u00e0nh tr\u00ecnh kh\u00e1c nhau. Tr\u00e1nh kh\u00e1i qu\u00e1t h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
          • Thi\u1ebfu ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m:<\/strong>N\u1ebfu kh\u00f4ng ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho b\u1ea3n \u0111\u1ed3, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh n\u1eb1m tr\u00ean k\u1ec7. Giao cho m\u1ed9t b\u00ean li\u00ean quan duy tr\u00ec v\u00e0 c\u1eadp nh\u1eadt n\u00f3.<\/li>\n
          • Qu\u00e1 ph\u1ee9c t\u1ea1p:<\/strong> \u0110\u1eebng th\u00eam chi ti\u1ebft qu\u00e1 m\u1ee9c l\u00e0m m\u1edd \u0111i nh\u1eefng th\u00f4ng tin ch\u00ednh. Gi\u1eef s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m ngh\u1ebdn quan tr\u1ecdng.<\/li>\n<\/ul>\n

            X\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a l\u1ea5y \u0111\u1ed3ng c\u1ea3m l\u00e0m \u01b0u ti\u00ean \ud83e\udd1d<\/h2>\n

            Nh\u1eefng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh th\u00e0nh c\u00f4ng nh\u1ea5t kh\u00f4ng ch\u1ec9 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1; ch\u00fang c\u00f2n thay \u0111\u1ed5i v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c. Ch\u00fang nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng. Khi c\u00e1c \u0111\u1ed9i nh\u00f3m th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed7i kh\u00f3 kh\u0103n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c h\u01a1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft n\u00f3.<\/p>\n

            \u0110\u1ec3 th\u1ea5m nhu\u1ea7n t\u01b0 duy n\u00e0y:<\/p>\n

              \n
            • Ph\u00e2n ph\u1ed1i b\u1ea3n \u0111\u1ed3 r\u1ed9ng r\u00e3i:<\/strong>Hi\u1ec3n th\u1ecb b\u1ea3n \u0111\u1ed3 trong c\u00e1c ph\u00f2ng h\u1ecdp v\u00e0 kh\u00f4ng gian l\u00e0m vi\u1ec7c k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y ch\u00fang.<\/li>\n
            • Tham gia c\u00e1c \u0111\u1ed9i ng\u0169 \u0111a ch\u1ee9c n\u0103ng:<\/strong>Bao g\u1ed3m \u0111\u1ea1i di\u1ec7n t\u1eeb b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3, s\u1ea3n ph\u1ea9m v\u00e0 k\u1ef9 thu\u1eadt. Nh\u1eefng g\u00f3c nh\u00ecn c\u1ee7a h\u1ecd s\u1ebd l\u00e0m phong ph\u00fa b\u1ea3n \u0111\u1ed3.<\/li>\n
            • S\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh:<\/strong>Tham kh\u1ea3o h\u00e0nh tr\u00ecnh khi th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c thay \u0111\u1ed5i. H\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi: ‘\u0110i\u1ec1u n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u chuy\u1ec7n kh\u00f4ng?’<\/li>\n
            • Ki\u1ec3m ch\u1ee9ng li\u00ean t\u1ee5c:<\/strong>Xem b\u1ea3n \u0111\u1ed3 nh\u01b0 m\u1ed9t gi\u1ea3 thuy\u1ebft. Ki\u1ec3m tra n\u00f3 th\u01b0\u1eddng xuy\u00ean d\u1ef1a tr\u00ean h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n

              \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u00f4 tr\u01b0\u01a1ng \ud83d\udcc8<\/h2>\n

              Sau khi c\u00e1c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean th\u00f4ng tin t\u1eeb h\u00e0nh tr\u00ecnh, b\u1ea1n ph\u1ea3i \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3. Tr\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 \u1ea3o t\u01b0\u1edfng tr\u00f4ng t\u1ed1t tr\u00ean slide nh\u01b0ng \u00edt \u00fd ngh\u0129a trong th\u1ef1c t\u1ebf. T\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

              C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n

                \n
              • T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5:<\/strong>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau h\u1ecd \u0111\u1ecbnh th\u1ef1c hi\u1ec7n kh\u00f4ng?<\/li>\n
              • Th\u1eddi gian th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5:<\/strong>Quy tr\u00ecnh c\u00f3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n kh\u00f4ng?<\/li>\n
              • \u0110i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT):<\/strong>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac h\u01a1n v\u1edbi k\u1ebft qu\u1ea3 kh\u00f4ng?<\/li>\n
              • \u0110i\u1ec3m ch\u1ec9 s\u1ed1 \u0111\u1ec1 xu\u1ea5t thu\u1ea7n (NPS):<\/strong>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 h\u01a1n kh\u00f4ng?<\/li>\n
              • Gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3:<\/strong>C\u00e1c \u0111i\u1ec3m ngh\u1ebdn c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft ch\u01b0a?<\/li>\n<\/ul>\n

                Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y theo th\u1eddi gian s\u1ebd t\u1ea1o th\u00e0nh m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i. N\u00f3 x\u00e1c nh\u1eadn xem vi\u1ec7c thay \u0111\u1ed5i c\u00e2u chuy\u1ec7n c\u00f3 d\u1eabn \u0111\u1ebfn c\u1ea3i thi\u1ec7n th\u1ef1c s\u1ef1 hay kh\u00f4ng. N\u1ebfu d\u1eef li\u1ec7u kh\u00f4ng thay \u0111\u1ed5i, h\u00e3y quay l\u1ea1i b\u1ea3n \u0111\u1ed3. C\u00f3 th\u1ec3 c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u00ednh x\u00e1c, ho\u1eb7c gi\u1ea3i ph\u00e1p ch\u01b0a gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c g\u1ed1c r\u1ec5 v\u1ea5n \u0111\u1ec1.<\/p>\n

                Vai tr\u00f2 c\u1ee7a c\u00f4ng ngh\u1ec7 trong k\u1ec3 chuy\u1ec7n<\/h2>\n

                C\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh n\u00e0y. C\u00e1c c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c quan h\u00f3a c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac. Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c. N\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c \u0111\u00edch.<\/p>\n

                Khi ch\u1ecdn n\u1ec1n t\u1ea3ng \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3, h\u00e3y t\u00ecm nh\u1eefng t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 h\u1ee3p t\u00e1c v\u00e0 t\u00edch h\u1ee3p. B\u1ea1n c\u1ea7n m\u1ed9t kh\u00f4ng gian n\u01a1i c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 b\u00ecnh lu\u1eadn v\u00e0 ghi ch\u00fa. B\u1ea1n c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch \u0111\u1ec3 c\u1eadp nh\u1eadt b\u1ea3n \u0111\u1ed3 th\u01b0\u1eddng xuy\u00ean. Nh\u01b0ng h\u00e3y nh\u1edb, c\u00f4ng c\u1ee5 kh\u00f4ng t\u1ea1o ra th\u00f4ng tin s\u00e2u s\u1eafc. Ch\u00ednh \u0111\u1ed9i ng\u0169 m\u1edbi l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

                T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 thu th\u1eadp d\u1eef li\u1ec7u, nh\u01b0ng v\u1eabn c\u1ea7n s\u1ef1 di\u1ec5n gi\u1ea3i c\u1ee7a con ng\u01b0\u1eddi. C\u00e1c thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng, nh\u01b0ng con ng\u01b0\u1eddi m\u1edbi hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh \u0111\u1eb1ng sau nh\u1eefng \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng \u0111\u00f3. C\u00e2u chuy\u1ec7n v\u1eabn l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

                Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 thi\u1ebft k\u1ebf c\u1ed1t truy\u1ec7n<\/h2>\n

                S\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb d\u1eef li\u1ec7u th\u00e0nh c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh li\u00ean t\u1ee5c. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn, s\u1ef1 nghi\u00eam t\u00fac v\u00e0 cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. Khi b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t ng\u00f4n ng\u1eef chung cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. B\u1ea1n s\u1ebd chuy\u1ec3n t\u1eeb vi\u1ec7c \u0111o\u00e1n m\u00f2 sang vi\u1ec7c hi\u1ec3u r\u00f5.<\/p>\n

                B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t d\u1ef1 \u00e1n m\u1ed9t l\u1ea7n. \u0110\u00f3 l\u00e0 m\u1ed9t t\u01b0 duy. N\u00f3 \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i l\u1eafng nghe d\u1eef li\u1ec7u, nh\u01b0ng c\u0169ng ph\u1ea3i l\u1eafng nghe nh\u1eefng con ng\u01b0\u1eddi \u0111\u1eb1ng sau d\u1eef li\u1ec7u \u0111\u00f3. B\u1eb1ng c\u00e1ch l\u00e0m nh\u01b0 v\u1eady, b\u1ea1n t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ec9 ch\u1ee9c n\u0103ng m\u00e0 c\u00f2n c\u00f3 \u00fd ngh\u0129a. \u0110\u00e2y ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a vi\u1ec7c bi\u1ebfn th\u00f4ng tin th\u00e0nh hi\u1ec3u bi\u1ebft.<\/p>\n

                B\u1eaft \u0111\u1ea7u nh\u1ecf. Ch\u1ecdn m\u1ed9t h\u00e0nh tr\u00ecnh quan tr\u1ecdng. Thu th\u1eadp b\u1eb1ng ch\u1ee9ng. K\u1ec3 c\u00e2u chuy\u1ec7n. H\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean \u0111\u00f3. R\u1ed3i l\u1eb7p l\u1ea1i. Theo th\u1eddi gian, nh\u1eefng c\u00e2u chuy\u1ec7n nh\u1ecf n\u00e0y s\u1ebd x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. S\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u00f3 ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a hi\u1ec7n \u0111\u1ea1i, c\u00e1c t\u1ed5 ch\u1ee9c \u0111ang ch\u00ecm trong th\u00f4ng tin. Ch\u00fang ta c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o lu\u1ed3ng nh\u1ea5p chu\u1ed9t, th\u1eddi gian phi\u00ean l\u00e0m vi\u1ec7c,…<\/p>\n","protected":false},"author":1,"featured_media":149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh c\u00e2u chuy\u1ec7n: Ngh\u1ec7 thu\u1eadt l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \ud83d\uddfa\ufe0f","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u th\u00f4 th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn th\u00f4ng qua vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh hi\u1ec7u qu\u1ea3. Kh\u00e1m ph\u00e1 c\u00e1c b\u01b0\u1edbc, hi\u1ec3u bi\u1ebft v\u00e0 c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t ngay h\u00f4m nay.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[6,16],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey-mapping","tag-academic","tag-customer-journey-mapping"],"yoast_head":"\nBi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh c\u00e2u chuy\u1ec7n: Ngh\u1ec7 thu\u1eadt l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \ud83d\uddfa\ufe0f<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch bi\u1ebfn d\u1eef li\u1ec7u th\u00f4 th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn th\u00f4ng qua vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh hi\u1ec7u qu\u1ea3. 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