{"id":178,"date":"2026-04-01T19:19:32","date_gmt":"2026-04-01T19:19:32","guid":{"rendered":"https:\/\/www.hi-posts.com\/ja\/measuring-success-kpis-for-customer-journey-map\/"},"modified":"2026-04-01T19:19:32","modified_gmt":"2026-04-01T19:19:32","slug":"measuring-success-kpis-for-customer-journey-map","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/ja\/measuring-success-kpis-for-customer-journey-map\/","title":{"rendered":"\u6210\u529f\u306e\u6e2c\u5b9a\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u305f\u3081\u306eKPI"},"content":{"rendered":"<p>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u3069\u306e\u3088\u3046\u306b\u3084\u308a\u53d6\u308a\u3059\u308b\u304b\u3092\u8996\u899a\u7684\u306b\u8868\u73fe\u3059\u308b\u3053\u3068\u306f\u5927\u304d\u306a\u4e00\u6b69\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30b3\u30f3\u30d1\u30b9\u306e\u306a\u3044\u5730\u56f3\u306f\u3069\u3053\u306b\u3082\u5411\u304b\u3044\u307e\u305b\u3093\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u52b9\u679c\u3092\u771f\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u308c\u3092\u6e2c\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u3042\u306a\u305f\u304c\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u4f53\u9a13\u306e\u7279\u5b9a\u306e\u6bb5\u968e\u3068\u4e00\u81f4\u3059\u308b\u9069\u5207\u306a\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u7d44\u7e54\u306f\u56f3\u9762\u306e\u6bb5\u968e\u3067\u6b62\u307e\u308a\u307e\u3059\u3002\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u63cf\u304d\u3001\u4f5c\u696d\u306f\u5b8c\u4e86\u3057\u305f\u3068\u4eee\u5b9a\u3057\u307e\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u4fa1\u5024\u306f\u305d\u306e\u9053\u7b4b\u306b\u6cbf\u3063\u3066\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306b\u3042\u308a\u307e\u3059\u3002\u7279\u5b9a\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u9759\u7684\u306a\u6587\u66f8\u3092\u52d5\u7684\u306a\u6226\u7565\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001KPI\u3092\u7279\u5b9a\u30fb\u5b9f\u88c5\u30fb\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u624b\u9806\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Cute pastel kawaii infographic illustrating the 5-stage customer journey map with key performance indicators: Awareness (organic traffic, social engagement, bounce rate), Consideration (time on page, content downloads, multi-channel interaction), Conversion (conversion rate, cart abandonment, checkout time), Retention (CLV, churn rate, repeat purchases), and Advocacy (NPS, referrals, reviews). Features rounded vector icons, a friendly compass mascot, quantitative vs qualitative metric legends, and an iteration cycle diagram, all in soft pink, mint, lavender, peach, and baby blue tones with simplified shapes and playful typography.\" decoding=\"async\" src=\"https:\/\/www.hi-posts.com\/wp-content\/uploads\/2026\/04\/kawaii-customer-journey-kpis-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u304a\u3051\u308b\u6e2c\u5b9a\u306e\u91cd\u8981\u6027 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\u30b9\u30b3\u30a2\uff08NPS\uff09<\/li>\n<li>\u9867\u5ba2\u52aa\u529b\u5ea6\u30b9\u30b3\u30a2\uff08CES\uff09<\/li>\n<li>\u30aa\u30fc\u30d7\u30f3\u30a8\u30f3\u30c9\u5f0f\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e mentions \u306e\u611f\u60c5\u5206\u6790<\/li>\n<\/ul>\n<p>\u4e0b\u8a18\u306e\u88681\u306f\u3001\u3053\u308c\u3089\u306e2\u3064\u306e\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u304c\u65c5\u306e\u7570\u306a\u308b\u6bb5\u968e\u3067\u3069\u306e\u3088\u3046\u306b\u76f8\u4e92\u4f5c\u7528\u3059\u308b\u304b\u3092\u8981\u7d04\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<table border=\"1\" cellpadding=\"5\" cellspacing=\"0\">\n<thead>\n<tr>\n<th>\u6bb5\u968e<\/th>\n<th>\u5b9a\u91cf\u7684\u6ce8\u76ee\u70b9<\/th>\n<th>\u5b9a\u6027\u7684\u6ce8\u76ee\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u51fa\u6240\u3001\u30af\u30ea\u30c3\u30af\u7387<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u8a8d\u8b58\u3001\u521d\u671f\u306e\u611f\u60c5<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e<\/td>\n<td>\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570<\/td>\n<td>\u4fe1\u983c\u5ea6\u3001\u63d0\u8d77\u3055\u308c\u305f\u61f8\u5ff5<\/td>\n<\/tr>\n<tr>\n<td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td>\n<td>\u30ab\u30fc\u30c8\u5b8c\u4e86\u7387\u3001\u767b\u9332\u7387<\/td>\n<td>\u6469\u64e6\u30dd\u30a4\u30f3\u30c8\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u78ba\u4fe1\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/td>\n<td>\u518d\u8cfc\u5165\u7387\u3001\u96e2\u8131\u7387<\/td>\n<td>\u5fe0\u8aa0\u5fc3\u3001\u30b5\u30dd\u30fc\u30c8\u6e80\u8db3\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc<\/td>\n<td>\u7d39\u4ecb\u6570\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3001\u53e3\u30b3\u30df<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u65c5\u306e\u6bb5\u968e\u5225\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19 \ud83d\udee3\ufe0f<\/h2>\n<p>\u9069\u5207\u306aKPI\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u304c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u304b\u306b\u5b8c\u5168\u306b\u4f9d\u5b58\u3059\u308b\u3002\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u90e8\u3067\u91cd\u8981\u3068\u306a\u308b\u6307\u6a19\u304c\u3001\u4e0b\u90e8\u3067\u306f\u7121\u95a2\u4fc2\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u3053\u3053\u3067\u306f\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5fc5\u8981\u306a\u6307\u6a19\u306e\u6982\u8981\u3092\u793a\u3059\u3002<\/p>\n<h3>1. \u8a8d\u77e5\u6bb5\u968e<\/h3>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u304c\u81ea\u8eab\u306b\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u6f5c\u5728\u7684\u306a\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u767a\u898b\u3059\u308b\u3002\u3053\u3053\u3067\u306e\u76ee\u6a19\u306f\u3001\u30ea\u30fc\u30c1\u3068\u95a2\u9023\u6027\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\uff1a<\/strong>\u6709\u6599\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3057\u3067\u3001\u3069\u308c\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u793e\u3092\u767a\u898b\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3002\u3053\u308c\u306f\u3001\u5f37\u529b\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff1a<\/strong>\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u524d\u304b\u3089\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8996\u8074\u8005\u306b\u3069\u308c\u307b\u3069\u5171\u611f\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30d0\u30a6\u30f3\u30b9\u7387\uff1a<\/strong>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3059\u3050\u306b\u96e2\u8131\u3059\u308b\u5834\u5408\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3068\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>2. \u8003\u616e\u6bb5\u968e<\/h3>\n<p>\u4eca\u3001\u9867\u5ba2\u306f\u9078\u629e\u80a2\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u3002\u660e\u78ba\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u3092\u7bc9\u304f\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\uff1a<\/strong>\u6bd4\u8f03\u30da\u30fc\u30b8\u3084\u88fd\u54c1\u30da\u30fc\u30b8\u3067\u306e\u6ede\u5728\u6642\u9593\u304c\u9577\u3044\u307b\u3069\u3001\u5f37\u3044\u95a2\u5fc3\u304c\u793a\u5506\u3055\u308c\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5229\u7528\u72b6\u6cc1\uff1a<\/strong>\u30ea\u30bd\u30fc\u30b9\uff08\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\uff09\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u9023\u643a\uff1a<\/strong>\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u307e\u3067\u306b\u4f55\u56de\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u63a5\u89e6\u3057\u305f\u304b\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u3059\u3002\u9ad8\u3044\u9023\u643a\u983b\u5ea6\u306f\u3001\u901a\u5e38\u3001\u9ad8\u3044\u610f\u56f3\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>3. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6bb5\u968e<\/h3>\n<p>\u3053\u308c\u304c\u53d6\u5f15\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u52b9\u7387\u6027\u3092\u9ad8\u3081\u3001\u969c\u58c1\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a<\/strong>\u5e0c\u671b\u306e\u884c\u52d5\u3092\u5b8c\u4e86\u3059\u308b\u8a2a\u554f\u8005\u306e\u5272\u5408\u3067\u3059\u3002<\/li>\n<li><strong>\u30ab\u30fc\u30c8\u96e2\u8131\u7387\uff1a<\/strong>\u7279\u306bEC\u5411\u3051\u306b\u3001\u30d7\u30ed\u30bb\u30b9\u304c\u3069\u3053\u3067\u6b62\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u6642\u9593\uff1a<\/strong>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u78ba\u4fdd\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u901f\u3044\u307b\u3069\u4e00\u822c\u7684\u306b\u826f\u3044\u3067\u3059\u3002<\/li>\n<li><strong>\u521d\u56de\u8cfc\u5165\u7387\uff1a<\/strong>\u7372\u5f97\u6d3b\u52d5\u306e\u6210\u529f\u5ea6\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>4. 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\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u6bb5\u968e<\/h3>\n<p>\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u306f\u63a8\u9032\u8005\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u306f\u3001\u305d\u306e\u71b1\u610f\u3092\u6210\u9577\u306b\u6d3b\u304b\u3059\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff08NPS\uff09\uff1a<\/strong>\u5fe0\u8aa0\u5fc3\u3068\u304a\u3059\u3059\u3081\u3059\u308b\u53ef\u80fd\u6027\u3092\u6e2c\u308b\u6a19\u6e96\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/li>\n<li><strong>\u7d39\u4ecb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff1a<\/strong>\u65e2\u5b58\u306e\u9867\u5ba2\u306e\u30ea\u30f3\u30af\u304b\u3089\u3069\u308c\u3060\u3051\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u6765\u3066\u3044\u308b\u304b\u3002<\/li>\n<li><strong>\u30ec\u30d3\u30e5\u30fc\u306e\u4ef6\u6570\u3068\u8a55\u4fa1\uff1a<\/strong>\u516c\u958b\u3055\u308c\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u91cf\u3068\u8cea\u3002<\/li>\n<\/ul>\n<h2>\u30c7\u30fc\u30bf\u53ce\u96c6\u6226\u7565\u306e\u5b9f\u65bd 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