{"id":140,"date":"2026-04-06T08:13:18","date_gmt":"2026-04-06T08:13:18","guid":{"rendered":"https:\/\/www.hi-posts.com\/ja\/customer-journey-map-awareness-to-advocacy\/"},"modified":"2026-04-06T08:13:18","modified_gmt":"2026-04-06T08:13:18","slug":"customer-journey-map-awareness-to-advocacy","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/ja\/customer-journey-map-awareness-to-advocacy\/","title":{"rendered":"\u8a8d\u77e5\u304b\u3089\u64c1\u8b77\u3078\uff1a\u5305\u62ec\u7684\u306a\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7"},"content":{"rendered":"<p>\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u306e\u57fa\u76e4\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u554f\u984c\u306b\u6c17\u3065\u3044\u305f\u77ac\u9593\u304b\u3089\u3001\u81ea\u3089\u306e\u89e3\u6c7a\u7b56\u3092\u58f0\u9ad8\u306b\u652f\u6301\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u307e\u3067\u306e\u3001\u3059\u3079\u3066\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u5358\u306b\u58f2\u4e0a\u3092\u8ffd\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u306e\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u6469\u64e6\u3092\u7279\u5b9a\u3057\u3001\u5185\u90e8\u30d7\u30ed\u30bb\u30b9\u3092\u5916\u90e8\u306e\u671f\u5f85\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u306e\u5b8c\u5168\u306a\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u5404\u30d5\u30a7\u30fc\u30ba\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u6226\u7565\u7684\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u3001\u6210\u529f\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u9053\u7b4b\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u53cd\u5fdc\u578b\u306e\u554f\u984c\u89e3\u6c7a\u304b\u3089\u3001\u4e88\u9632\u7684\u306a\u4f53\u9a13\u8a2d\u8a08\u3078\u3068\u79fb\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Sketch-style infographic illustrating the 5-stage customer journey map: Awareness (problem recognition, search\/social touchpoints), Consideration (evaluation, comparisons\/webinars), Purchase (conversion, checkout optimization), Retention (value realization, onboarding\/support), and Advocacy (referrals, community engagement). Features hand-drawn icons, key metrics per stage, emotional journey arc from anxiety to pride, and implementation checklist for building customer-centric experiences.\" decoding=\"async\" src=\"https:\/\/www.hi-posts.com\/wp-content\/uploads\/2026\/04\/customer-journey-map-awareness-to-advocacy-sketch-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>1. \u8a8d\u77e5\u6bb5\u968e\uff1a\u95a2\u4fc2\u306e\u59cb\u307e\u308a \ud83d\udc40<\/h2>\n<p>\u3053\u306e\u65c5\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u30cb\u30fc\u30ba\u3084\u554f\u984c\u306b\u6c17\u3065\u3044\u305f\u77ac\u9593\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u63a2\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u8eab\u306e\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u76ee\u6a19\u306f\u3001\u5b58\u5728\u611f\u3068\u95a2\u9023\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30c8\u30ea\u30ac\u30fc\u30a4\u30d9\u30f3\u30c8\uff1a<\/strong>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u73fe\u5728\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306b\u7a74\u304c\u3042\u308b\u3053\u3068\u3001\u8ca1\u52d9\u4e0a\u306e\u975e\u52b9\u7387\u6027\u3001\u307e\u305f\u306f\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5411\u4e0a\u3078\u306e\u6b32\u6c42\u306b\u6c17\u3065\u304f\u3002<\/li>\n<li><strong>\u60c5\u5831\u53ce\u96c6\uff1a<\/strong>\u5f7c\u3089\u306f\u3001\u554f\u984c\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084SNS\u3001\u307e\u305f\u306f\u53e3\u30b3\u30df\u3092\u6d3b\u7528\u3059\u308b\u3002<\/li>\n<li><strong>\u3042\u306a\u305f\u306e\u5f79\u5272\uff1a<\/strong>\u88fd\u54c1\u3092\u3059\u3050\u306b\u62bc\u3057\u4ed8\u3051\u308b\u3053\u3068\u306a\u304f\u3001\u554f\u984c\u306e\u6b63\u5f53\u6027\u3092\u88cf\u4ed8\u3051\u308b\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u6ce8\u76ee\u3057\u3066\u3044\u308b\u5834\u6240\u306b\u5b58\u5728\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u691c\u7d22\u610f\u56f3\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u58f0\u304c\u4fb5\u5165\u7684\u3067\u306f\u306a\u304f\u3001\u5f79\u7acb\u3064\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<h3>\u8a8d\u77e5\u6bb5\u968e\u306e\u4e3b\u306a\u884c\u52d5<\/h3>\n<ul>\n<li>\u696d\u754c\u3067\u3088\u304f\u3042\u308b\u8cea\u554f\u306b\u7b54\u3048\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u5236\u4f5c\u3059\u308b\u3002<\/li>\n<li>SNS\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5171\u6709\u3059\u308b\u3002<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u96c6\u307e\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3059\u308b\u3002<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u8fc5\u901f\u306b\u8aad\u307f\u8fbc\u307e\u308c\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>2. \u8003\u616e\u6bb5\u968e\uff1a\u9078\u629e\u80a2\u306e\u691c\u8a0e 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\u8cfc\u5165\u6bb5\u968e\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30dd\u30a4\u30f3\u30c8 \ud83d\uded2<\/h2>\n<p>\u3053\u308c\u304c\u53d6\u5f15\u306e\u77ac\u9593\u3067\u3042\u308b\u3002\u4e00\u898b\u7c21\u5358\u305d\u3046\u306b\u601d\u3048\u308b\u304c\u3001\u3053\u3053\u3067\u306e\u6469\u64e6\u306f\u653e\u68c4\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u9867\u5ba2\u306f\u9032\u3080\u3053\u3068\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u304c\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u7d4c\u8def\u3067\u884c\u52d5\u3092\u5b8c\u4e86\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u6469\u64e6\u306e\u4f4e\u6e1b\uff1a<\/strong>\u8cfc\u5165\u3092\u78ba\u5b9a\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30af\u30ea\u30c3\u30af\u6570\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3002<\/li>\n<li><strong>\u660e\u78ba\u3055\uff1a<\/strong>\u3059\u3079\u3066\u306e\u8cbb\u7528\u304c\u4e8b\u524d\u306b\u660e\u78ba\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u3001\u4e88\u671f\u305b\u306c\u624b\u6570\u6599\u3092\u907f\u3051\u308b\u3002<\/li>\n<li><strong>\u5b89\u5fc3\u611f\u306e\u63d0\u4f9b\uff1a<\/strong>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u4e2d\u306b\u660e\u78ba\u306a\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3068\u30b5\u30dd\u30fc\u30c8\u9023\u7d61\u5148\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u30b9\u30e0\u30fc\u30ba\u306a\u53d6\u5f15\u306f\u3001\u9867\u5ba2\u306e\u5224\u65ad\u304c\u6b63\u3057\u304b\u3063\u305f\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002\u56f0\u96e3\u306a\u30d7\u30ed\u30bb\u30b9\u306f\u7591\u5ff5\u306e\u7a2e\u3092\u690d\u3048\u3001\u8fd4\u54c1\u3084\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h3>\u8cfc\u5165\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u884c\u52d5<\/h3>\n<ul>\n<li>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u307e\u305f\u306f\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3092\u7c21\u7d20\u5316\u3059\u308b\u3002<\/li>\n<li>\u8907\u6570\u306e\u652f\u6255\u3044\u65b9\u6cd5\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<li>\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u542b\u3080\u5373\u6642\u78ba\u8a8d\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3002<\/li>\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30d0\u30c3\u30b8\u304c\u898b\u3048\u308b\u3088\u3046\u306b\u3057\u3001\u30c7\u30fc\u30bf\u306e\u5b89\u5168\u6027\u3092\u5b89\u5fc3\u3055\u305b\u308b\u3002<\/li>\n<\/ul>\n<h2>4. \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6bb5\u968e\uff1a\u4fa1\u5024\u306e\u8a3c\u660e \ud83d\udcc8<\/h2>\n<p>\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3088\u308a\u3082\u3057\u3070\u3057\u3070\u8cbb\u7528\u304c\u304b\u304b\u308b\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u4fa1\u5024\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u7126\u70b9\u3068\u306a\u308b\u3002\u521d\u671f\u306e\u7d04\u675f\u304c\u3053\u3053\u3067\u679c\u305f\u3055\u308c\u306a\u3051\u308c\u3070\u3001\u95a2\u4fc2\u306f\u3059\u3050\u306b\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<ul>\n<li><strong>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\uff1a<\/strong>\u30e6\u30fc\u30b6\u30fc\u3092\u521d\u671f\u8a2d\u5b9a\u306e\u6bb5\u968e\u3067\u5c0e\u304d\u3001\u8fc5\u901f\u306b\u300c\u6210\u529f\u4f53\u9a13\u300d\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/li>\n<li><strong>\u30b5\u30dd\u30fc\u30c8\uff1a<\/strong>\u4fa1\u5024\u306e\u5b9f\u73fe\u3092\u59a8\u3052\u308b\u8981\u56e0\u306b\u306a\u308b\u524d\u306b\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3002<\/li>\n<li><strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong>\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u7528\u72b6\u6cc1\u306b\u95a2\u9023\u3059\u308b\u66f4\u65b0\u3084\u6a5f\u80fd\u306b\u3064\u3044\u3066\u3001\u5e38\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u6bb5\u968e\u306f\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u53d6\u5f15\u95a2\u4fc2\u3092\u95a2\u4fc2\u6027\u306e\u3042\u308b\u3082\u306e\u306b\u5909\u3048\u308b\u3002<\/p>\n<h3>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u884c\u52d5<\/h3>\n<ul>\n<li>\u69cb\u9020\u7684\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u624b\u9806\u3092\u5c0e\u5165\u3059\u308b\u3002<\/li>\n<li>\u5229\u7528\u30d1\u30bf\u30fc\u30f3\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30ea\u30b9\u30af\u306e\u3042\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3002<\/li>\n<li>\u30c1\u30e3\u30c3\u30c8\u3084\u30c1\u30b1\u30c3\u30c8\u30b7\u30b9\u30c6\u30e0\u3092\u901a\u3058\u3066\u3001\u7a4d\u6975\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/li>\n<li>\u88fd\u54c1\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3084\u30c6\u30af\u30cb\u30c3\u30af\u3092\u5171\u6709\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>5. \u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u6bb5\u968e\uff1a\u30e6\u30fc\u30b6\u30fc\u3092\u30c1\u30e3\u30ec\u30f3\u30b8\u30f3\u30b0\u306a\u5b58\u5728\u3078\u3068\u5909\u3048\u308b \ud83d\udce2<\/h2>\n<p>\u65c5\u306e\u6700\u7d42\u6bb5\u968e\u306f\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u306f\u6e80\u8db3\u3057\u3066\u304a\u308a\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u306e\u4eba\u3005\u306b\u52e7\u3081\u308b\u610f\u6b32\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u304c\u6700\u3082\u52b9\u7387\u7684\u306a\u81ea\u7136\u6210\u9577\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u9a5a\u304d\uff1a<\/strong>\u671f\u5f85\u3092\u8d85\u3048\u308b\u3053\u3068\u3067\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u77ac\u9593\u3092\u5275\u51fa\u3059\u308b\u3002<\/li>\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a<\/strong>\u65b0\u6a5f\u80fd\u306e\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306b\u62db\u5f85\u3059\u308b\u3001\u307e\u305f\u306f\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u53c2\u52a0\u3059\u308b\u3088\u3046\u306b\u8a98\u3046\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\uff1a<\/strong>\u69cb\u9020\u5316\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u7d39\u4ecb\u3092\u4fc3\u9032\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u306f\u3001\u8a8d\u77e5\u6bb5\u968e\u306e\u5c06\u6765\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u969c\u58c1\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u793e\u4f1a\u7684\u8a3c\u62e0\u3092\u63d0\u4f9b\u3057\u3001\u597d\u5faa\u74b0\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306b\u304a\u3051\u308b\u4e3b\u306a\u884c\u52d5<\/h3>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u4f9d\u983c\u3057\u3001\u8868\u793a\u3059\u308b\u3002<\/li>\n<li>\u5b9f\u8cea\u7684\u306a\u5831\u916c\u3092\u4f34\u3046\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u3002<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u306b\u9867\u5ba2\u306e\u7269\u8a9e\u3092\u63b2\u8f09\u3059\u308b\u3002<\/li>\n<li>\u5fe0\u5b9f\u306a\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u30a4\u30d9\u30f3\u30c8\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u65c5\u306e\u6bb5\u968e\u306e\u6982\u8981 \ud83d\udcca<\/h2>\n<p>\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u65c5\u306e\u30de\u30c3\u30d7\u306e\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u76ee\u7684\u3068\u6307\u6a19\u3092\u8981\u7d04\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6bb5\u968e<\/th>\n<th>\u4e3b\u306a\u76ee\u6a19<\/th>\n<th>\u4e3b\u8981\u6307\u6a19<\/th>\n<th>\u4e00\u822c\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u8a8d\u77e5<\/strong><\/td>\n<td>\u554f\u984c\u306e\u8a8d\u8b58<\/td>\n<td>\u30ea\u30fc\u30c1\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/td>\n<td>\u691c\u7d22\u3001SNS\u3001\u5e83\u544a<\/td>\n<\/tr>\n<tr>\n<td><strong>\u691c\u8a0e<\/strong><\/td>\n<td>\u8a55\u4fa1<\/td>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593<\/td>\n<td>\u30d6\u30ed\u30b0\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u6bd4\u8f03<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8cfc\u5165<\/strong><\/td>\n<td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td>\n<td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u7387<\/td>\n<td>\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u3001\u30bb\u30fc\u30eb\u30b9\u30b3\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/strong><\/td>\n<td>\u30d0\u30ea\u30e5\u30fc\u30ea\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/td>\n<td>\u96e2\u8131\u7387\u3001NPS<\/td>\n<td>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30b5\u30dd\u30fc\u30c8\u3001\u30e1\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc<\/strong><\/td>\n<td>\u30ea\u30d5\u30a1\u30e9\u30eb<\/td>\n<td>\u30ea\u30d5\u30a1\u30e9\u30eb\u7387\u3001\u30ec\u30d3\u30e5\u30fc<\/td>\n<td>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u30ea\u30f3\u30af<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u3042\u306a\u305f\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u5b9f\u88c5 \ud83d\udee0\ufe0f<\/h2>\n<p>\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u4e00\u5ea6\u9650\u308a\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u53ce\u96c6\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u6574\u5408\u3001\u7d99\u7d9a\u7684\u306a\u53cd\u5fa9\u304c\u5fc5\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u3053\u306e\u8cc7\u7523\u3092\u69cb\u7bc9\u3059\u308b\u5b9f\u7528\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>1. \u5b9a\u6027\u7684\u30fb\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b<\/h3>\n<ul>\n<li><strong>\u5b9a\u91cf\u7684\uff1a<\/strong> \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5206\u6790\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u96e2\u8131\u3059\u308b\u304b\u3001\u307e\u305f\u306f\u3069\u306e\u5834\u6240\u3067\u6642\u9593\u3092\u8cbb\u3084\u3059\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li><strong>\u5b9a\u6027\u7684\uff1a<\/strong> \u30c7\u30fc\u30bf\u306e\u80cc\u5f8c\u306b\u3042\u308b\u611f\u60c5\u7684\u306a\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3068\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3002<\/li>\n<li><strong>\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff1a<\/strong> \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u30ed\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u30b3\u30fc\u30eb\u306e\u9332\u97f3\u3092\u8074\u53d6\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>2. \u30d1\u30fc\u30bd\u30ca\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n<ul>\n<li>\u7570\u306a\u308b\u9867\u5ba2\u30bf\u30a4\u30d7\u306f\u7570\u306a\u308b\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6b63\u78ba\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u5404\u4e3b\u8981\u306a\u30d1\u30fc\u30bd\u30ca\u306e\u7d4c\u8def\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3002<\/li>\n<li>\u5404\u30d1\u30fc\u30bd\u30ca\u306b\u3064\u3044\u3066\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u76ee\u6a19\u3001\u8ab2\u984c\u3092\u542b\u3081\u308b\u3002<\/li>\n<\/ul>\n<h3>3. \u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b<\/h3>\n<ul>\n<li>\u3059\u3079\u3066\u306e\u76f8\u4e92\u4f5c\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3002\u3053\u308c\u306b\u306f\u30c7\u30b8\u30bf\u30eb\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30e1\u30fc\u30eb\uff09\u3068\u7269\u7406\u7684\uff08\u96fb\u8a71\u3001\u5bfe\u9762\u4f1a\u8b70\uff09\u306e\u3082\u306e\u3082\u542b\u307e\u308c\u308b\u3002<\/li>\n<li>\u9867\u5ba2\u304c\u5f37\u3044\u5370\u8c61\u3092\u62b1\u304f\u300c\u771f\u5b9f\u306e\u77ac\u9593\u300d\u3092\u5f37\u8abf\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>4. \u8ab2\u984c\u70b9\u3068\u611f\u60c5\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u30a4\u30e9\u30a4\u30e9\u3001\u6df7\u4e71\u3001\u307e\u305f\u306f\u559c\u3073\u3092\u611f\u3058\u308b\u9818\u57df\u3092\u30de\u30fc\u30af\u3059\u308b\u3002<\/li>\n<li>\u611f\u60c5\u30de\u30c3\u30d4\u30f3\u30b0\u306f\u3001\u30c1\u30fc\u30e0\u304c\u9867\u5ba2\u4f53\u9a13\u306b\u5171\u611f\u3059\u308b\u306e\u3092\u52a9\u3051\u308b\u3002<\/li>\n<\/ul>\n<h3>5. \u5185\u90e8\u30c1\u30fc\u30e0\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n<ul>\n<li>\u30de\u30c3\u30d7\u3092\u55b6\u696d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u88fd\u54c1\u3001\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u3068\u5171\u6709\u3059\u308b\u3002<\/li>\n<li>\u5168\u54e1\u304c\u9867\u5ba2\u4f53\u9a13\u306b\u304a\u3051\u308b\u81ea\u3089\u306e\u5f79\u5272\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u304a\u3051\u308b\u4e00\u822c\u7684\u306a\u969c\u58c1 \ud83d\udea7<\/h2>\n<p>\u660e\u78ba\u306a\u6226\u7565\u304c\u3042\u3063\u3066\u3082\u3001\u7d44\u7e54\u306f\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u3057\u3070\u3057\u3070\u8ab2\u984c\u306b\u76f4\u9762\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u843d\u3068\u3057\u7a74\u3092\u65e9\u671f\u306b\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u7bc0\u7d04\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u4eee\u5b9a\u306b\u57fa\u3065\u304f\u30de\u30c3\u30d4\u30f3\u30b0\uff1a<\/strong>\u30c1\u30fc\u30e0\u304c\u9867\u5ba2\u304c\u884c\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u5185\u5bb9\u306b\u57fa\u3065\u3044\u3066\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u9867\u5ba2\u304c\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u57fa\u306b\u3059\u308b\u3053\u3068\u3002\u5e38\u306b\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u90e8\u9580\u9593\u306e\u5b64\u7acb\uff1a<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30b5\u30dd\u30fc\u30c8\u3068\u9023\u643a\u3057\u306a\u3044\u5834\u5408\u3001\u9867\u5ba2\u4f53\u9a13\u306f\u65ad\u7247\u7684\u306b\u306a\u308a\u307e\u3059\u3002\u30de\u30c3\u30d7\u306f\u90e8\u9580\u9593\u306e\u5883\u754c\u3092\u8d8a\u3048\u3066\u4f5c\u6210\u3055\u308c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/li>\n<li><strong>\u9759\u7684\u306a\u6587\u66f8\uff1a<\/strong>\u4e00\u5ea6\u5370\u5237\u3057\u3066\u68da\u306b\u3057\u307e\u3046\u3060\u3051\u306e\u30de\u30c3\u30d7\u306f\u7121\u610f\u5473\u3067\u3059\u3002\u5e38\u306b\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u57fa\u3065\u3044\u3066\u66f4\u65b0\u3055\u308c\u308b\u3001\u52d5\u7684\u306a\u6587\u66f8\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/li>\n<li><strong>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5074\u9762\u3092\u7121\u8996\u3059\u308b\uff1a<\/strong>\u30cf\u30c3\u30d4\u30fc\u30d1\u30b9\u3060\u3051\u306b\u6ce8\u76ee\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u640d\u5931\u3092\u88ab\u3063\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u9003\u3059\u3002\u5931\u6557\u3084\u30a8\u30e9\u30fc\u3092\u660e\u78ba\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/li>\n<li><strong>\u6240\u6709\u8005\u4e0d\u5728\uff1a<\/strong>\u30de\u30c3\u30d7\u3092\u7dad\u6301\u3059\u308b\u8cac\u4efb\u8005\u3092\u660e\u78ba\u306b\u3057\u306a\u3044\u3068\u3001\u3059\u3050\u306b\u9673\u8150\u5316\u3057\u3066\u3057\u307e\u3046\u3002<\/li>\n<\/ul>\n<h2>\u6210\u529f\u306e\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u7e70\u308a\u8fd4\u3057 \ud83d\udccf<\/h2>\n<p>\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4fa1\u5024\u306f\u3001\u884c\u52d5\u3092\u4fc3\u3059\u529b\u306b\u3042\u308a\u307e\u3059\u3002\u5404\u6bb5\u968e\u3067\u306e\u6210\u529f\u306e\u59ff\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u8ffd\u8de1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u77ed\u671f\u7684\u306a\u6210\u679c\uff1a<\/strong>\u8cfc\u5165\u6bb5\u968e\u306e\u7279\u5b9a\u306e\u6469\u64e6\u8981\u56e0\u3092\u4fee\u6b63\u3057\u305f\u5f8c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li><strong>\u9577\u671f\u7684\u306a\u5065\u5168\u6027\uff1a<\/strong>\u5168\u4f53\u7684\u306a\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8cea\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3068\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc 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