{"id":161,"date":"2026-04-03T22:42:08","date_gmt":"2026-04-03T22:42:08","guid":{"rendered":"https:\/\/www.hi-posts.com\/cn\/bridging-research-design-journey-maps\/"},"modified":"2026-04-03T22:42:08","modified_gmt":"2026-04-03T22:42:08","slug":"bridging-research-design-journey-maps","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/cn\/bridging-research-design-journey-maps\/","title":{"rendered":"\u901a\u8fc7\u65c5\u7a0b\u56fe\u5f25\u5408\u7814\u7a76\u4e0e\u8bbe\u8ba1\u4e4b\u95f4\u7684\u9e3f\u6c9f"},"content":{"rendered":"<p>\u5728\u73b0\u4ee3\u4ea7\u54c1\u5f00\u53d1\u4e2d\uff0c\u6536\u96c6\u6d1e\u5bdf\u7684\u56e2\u961f\u4e0e\u521b\u9020\u89e3\u51b3\u65b9\u6848\u7684\u56e2\u961f\u4e4b\u95f4\u59cb\u7ec8\u5b58\u5728\u6469\u64e6\u3002\u7814\u7a76\u4eba\u5458\u6536\u96c6\u6570\u636e\u3001\u8bbf\u8c08\u548c\u5206\u6790\u7ed3\u679c\uff0c\u800c\u8bbe\u8ba1\u5e08\u5219\u6784\u5efa\u754c\u9762\u3001\u6d41\u7a0b\u548c\u4ea4\u4e92\u3002\u5f53\u8fd9\u4e24\u4e2a\u56e2\u961f\u65e0\u6cd5\u4f7f\u7528\u540c\u4e00\u79cd\u8bed\u8a00\u6c9f\u901a\u65f6\uff0c\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u5c31\u4f1a\u4e22\u5931\uff0c\u6700\u7ec8\u4ea7\u54c1\u5f80\u5f80\u65e0\u6cd5\u8fbe\u5230\u9884\u671f\u76ee\u6807\u3002\u5ba2\u6237\u65c5\u7a0b\u56fe\u5728\u6b64\u8fc7\u7a0b\u4e2d\u8d77\u5230\u4e86\u5173\u952e\u7684\u7ffb\u8bd1\u4f5c\u7528\u3002\u5b83\u5c06\u539f\u59cb\u6570\u636e\u8f6c\u5316\u4e3a\u53cc\u65b9\u90fd\u80fd\u7406\u89e3\u3001\u53c2\u8003\u5e76\u91c7\u53d6\u884c\u52a8\u7684\u89c6\u89c9\u5316\u53d9\u4e8b\u3002<\/p>\n<p>\u672c\u6307\u5357\u63a2\u8ba8\u4e86\u5982\u4f55\u6709\u6548\u5229\u7528\u65c5\u7a0b\u56fe\uff0c\u5c06\u7814\u7a76\u53d1\u73b0\u4e0e\u8bbe\u8ba1\u51b3\u7b56\u5bf9\u9f50\u3002\u6211\u4eec\u5c06\u5206\u6790\u5730\u56fe\u7684\u7ed3\u6784\u3001\u6240\u9700\u7684\u5177\u4f53\u6570\u636e\uff0c\u4ee5\u53ca\u786e\u4fdd\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u5b9e\u9645\u6210\u679c\u6240\u9700\u7684\u534f\u4f5c\u6d41\u7a0b\u3002\u76ee\u6807\u4e0d\u4ec5\u4ec5\u662f\u521b\u5efa\u4e00\u4efd\u6587\u6863\uff0c\u66f4\u662f\u5efa\u7acb\u5bf9\u7528\u6237\u7684\u5171\u540c\u7406\u89e3\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic illustrating how customer journey maps bridge research and design teams, featuring a visual timeline with emotional curves, touchpoints, user actions, and collaborative workshop elements to align data insights with design decisions\" decoding=\"async\" src=\"https:\/\/www.hi-posts.com\/wp-content\/uploads\/2026\/04\/journey-map-bridge-research-design-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83c\udf09 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\u7b2c\u4e00\u9636\u6bb5\uff1a\u57fa\u4e8e\u7814\u7a76\u7684\u6839\u57fa<\/h2>\n<p>\u4efb\u4f55\u6210\u529f\u7684\u65c5\u7a0b\u56fe\u7684\u57fa\u7840\u90fd\u662f\u9ad8\u8d28\u91cf\u7684\u7814\u7a76\u3002\u5982\u679c\u6ca1\u6709\u51c6\u786e\u7684\u6570\u636e\uff0c\u5730\u56fe\u5c31\u4f1a\u53d8\u6210\u865a\u6784\u7684\u6545\u4e8b\uff0c\u800c\u975e\u6218\u7565\u5de5\u5177\u3002\u672c\u9636\u6bb5\u4e13\u6ce8\u4e8e\u6536\u96c6\u6784\u5efa\u53d9\u4e8b\u6240\u9700\u7684\u539f\u59cb\u7d20\u6750\u3002<\/p>\n<h3>\u6536\u96c6\u5b9a\u6027\u6570\u636e<\/h3>\n<p>\u5b9a\u6027\u7814\u7a76\u63d0\u4f9b\u4e86\u6570\u5b57\u65e0\u6cd5\u4f53\u73b0\u7684\u6df1\u5ea6\u548c\u80cc\u666f\u3002\u8981\u7ed8\u5236\u51fa\u771f\u5b9e\u7684\u7528\u6237\u5730\u56fe\uff0c\u4f60\u9700\u8981\u7406\u89e3\u7528\u6237\u7684\u9700\u6c42\u548c\u60c5\u611f\u3002<\/p>\n<ul>\n<li><strong>\u4e00\u5bf9\u4e00\u8bbf\u8c08\uff1a<\/strong>\u8fdb\u884c\u6df1\u5165\u5bf9\u8bdd\uff0c\u4ee5\u63ed\u793a\u7528\u6237\u884c\u4e3a\u80cc\u540e\u7684\u201c\u539f\u56e0\u201d\u3002<\/li>\n<li><strong>\u60c5\u5883\u8bbf\u8c08\uff1a<\/strong>\u5728\u7528\u6237\u81ea\u7136\u73af\u5883\u4e2d\u89c2\u5bdf\u4ed6\u4eec\u6267\u884c\u4efb\u52a1\u7684\u8fc7\u7a0b\u3002<\/li>\n<li><strong>\u65e5\u8bb0\u7814\u7a76\uff1a<\/strong>\u8bf7\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u8bb0\u5f55\u4ed6\u4eec\u7684\u4f53\u9a8c\uff0c\u4ee5\u83b7\u53d6\u7eb5\u5411\u6570\u636e\u3002<\/li>\n<li><strong>\u53ef\u7528\u6027\u6d4b\u8bd5\uff1a<\/strong>\u89c2\u5bdf\u7528\u6237\u4e0e\u73b0\u6709\u89e3\u51b3\u65b9\u6848\u7684\u4e92\u52a8\uff0c\u4ee5\u8bc6\u522b\u75db\u70b9\u3002<\/li>\n<\/ul>\n<h3>\u6574\u5408\u5b9a\u91cf\u6570\u636e<\/h3>\n<p>\u867d\u7136\u5b9a\u6027\u6570\u636e\u8bb2\u8ff0\u4e86\u6545\u4e8b\uff0c\u4f46\u5b9a\u91cf\u6570\u636e\u9a8c\u8bc1\u4e86\u95ee\u9898\u7684\u89c4\u6a21\u3002\u8fd9\u786e\u4fdd\u4e86\u8bbe\u8ba1\u56e2\u961f\u4f18\u5148\u89e3\u51b3\u5f71\u54cd\u6700\u591a\u7528\u6237\u7684\u95ee\u9898\u3002<\/p>\n<ul>\n<li><strong>\u5206\u6790\u6570\u636e\uff1a<\/strong>\u4f7f\u7528\u7f51\u7ad9\u6216\u5e94\u7528\u5206\u6790\u6570\u636e\u6765\u8bc6\u522b\u7528\u6237\u6d41\u5931\u70b9\u548c\u9ad8\u6d41\u91cf\u533a\u57df\u3002<\/li>\n<li><strong>\u8c03\u67e5\u6570\u636e\uff1a<\/strong>\u5229\u7528\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\u6216\u5ba2\u6237\u6ee1\u610f\u5ea6\uff08CSAT\uff09\u8bc4\u5206\u6765\u8861\u91cf\u7528\u6237\u60c5\u7eea\u3002<\/li>\n<li><strong>\u652f\u6301\u5de5\u5355\uff1a<\/strong>\u5206\u6790\u5ba2\u6237\u670d\u52a1\u65e5\u5fd7\uff0c\u627e\u51fa\u53cd\u590d\u51fa\u73b0\u7684\u6280\u672f\u6216\u53ef\u7528\u6027\u95ee\u9898\u3002<\/li>\n<li><strong>A\/B\u6d4b\u8bd5\u7ed3\u679c\uff1a<\/strong>\u56de\u987e\u8fc7\u53bb\u7684\u5b9e\u9a8c\uff0c\u67e5\u770b\u54ea\u4e9b\u6539\u53d8\u771f\u6b63\u63d0\u5347\u4e86\u8868\u73b0\u3002<\/li>\n<\/ul>\n<h2>\ud83d\udcca 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\u7b2c\u4e8c\u9636\u6bb5\uff1a\u8f6c\u5316\u4e3a\u8bbe\u8ba1<\/h2>\n<p>\u6570\u636e\u6536\u96c6\u5b8c\u6210\u540e\uff0c\u4e0b\u4e00\u6b65\u662f\u6574\u5408\u3002\u8fd9\u5305\u62ec\u5c06\u4fe1\u606f\u7ec4\u7ec7\u6210\u4e00\u4e2a\u8fde\u8d2f\u7684\u6545\u4e8b\uff0c\u7a81\u51fa\u7528\u6237\u4f53\u9a8c\u7684\u9ad8\u5cf0\u548c\u4f4e\u8c37\u3002\u8fd9\u4e00\u9636\u6bb5\u6b63\u662f\u7814\u7a76\u4e0e\u8bbe\u8ba1\u4e4b\u95f4\u5dee\u8ddd\u5f00\u59cb\u7f29\u5c0f\u7684\u65f6\u523b\u3002<\/p>\n<h3>\u5b9a\u4e49\u7528\u6237\u753b\u50cf<\/h3>\n<p>\u6bcf\u4e2a\u65c5\u7a0b\u5730\u56fe\u90fd\u5bf9\u5e94\u4e00\u4e2a\u7279\u5b9a\u7684\u7528\u6237\u753b\u50cf\u3002\u65b0\u7528\u6237\u5730\u56fe\u4e0e\u9ad8\u7ea7\u7528\u6237\u5730\u56fe\u6709\u663e\u8457\u5dee\u5f02\u3002\u786e\u4fdd\u7528\u6237\u753b\u50cf\u5b9a\u4e49\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\uff08\u5e74\u9f84\u3001\u4f4d\u7f6e\u3001\u89d2\u8272\uff09<\/li>\n<li>\u76ee\u6807\u4e0e\u52a8\u673a<\/li>\n<li>\u6280\u672f\u719f\u7ec3\u5ea6<\/li>\n<li>\u4f7f\u7528\u573a\u666f\uff08\u79fb\u52a8\u8bbe\u5907\u3001\u684c\u9762\u3001\u79fb\u52a8\u4e2d\uff09<\/li>\n<\/ul>\n<h3>\u7ed8\u5236\u60c5\u611f\u66f2\u7ebf<\/h3>\n<p>\u65c5\u7a0b\u5730\u56fe\u6700\u6709\u529b\u7684\u65b9\u9762\u4e4b\u4e00\u662f\u60c5\u611f\u7ebf\u3002\u5b83\u53ef\u89c6\u5316\u4e86\u7528\u6237\u5728\u6574\u4e2a\u65c5\u7a0b\u4e2d\u7684\u6ee1\u610f\u5ea6\u6c34\u5e73\u3002\u8fd9\u6709\u52a9\u4e8e\u8bbe\u8ba1\u5e08\u5171\u60c5\u7528\u6237\u6240\u9762\u4e34\u7684\u56f0\u96be\u3002<\/p>\n<p>\u5bfb\u627e\uff1a<\/p>\n<ul>\n<li><strong>\u75db\u70b9\uff1a<\/strong> \u66f2\u7ebf\u4e0b\u964d\u7684\u5730\u65b9\u5728\u54ea\u91cc\uff1f\u662f\u4ec0\u4e48\u5bfc\u81f4\u4e86\u632b\u8d25\u611f\uff1f<\/li>\n<li><strong>\u6109\u60a6\u70b9\uff1a<\/strong> \u66f2\u7ebf\u98d9\u5347\u7684\u5730\u65b9\u5728\u54ea\u91cc\uff1f\u662f\u4ec0\u4e48\u521b\u9020\u4e86\u79ef\u6781\u7684\u8bb0\u5fc6\uff1f<\/li>\n<li><strong>\u4e2d\u6027\u533a\u57df\uff1a<\/strong> \u7528\u6237\u611f\u89c9\u65e0\u6240\u8c13\u7684\u533a\u57df\u5728\u54ea\u91cc\uff1f\u8fd9\u53ef\u4ee5\u6539\u8fdb\u5417\uff1f<\/li>\n<\/ul>\n<h3>\u8bc6\u522b\u63a5\u89e6\u70b9<\/h3>\n<p>\u63a5\u89e6\u70b9\u662f\u7528\u6237\u4e0e\u4ea7\u54c1\u4e4b\u95f4\u7684\u63a5\u89e6\u65f6\u523b\u3002\u8fd9\u4e9b\u53ef\u4ee5\u662f\u6570\u5b57\u7684\uff08\u70b9\u51fb\u6309\u94ae\u3001\u6536\u90ae\u4ef6\uff09\u6216\u7269\u7406\u7684\uff08\u7535\u8bdd\u901a\u8bdd\u3001\u5305\u88f9\u9001\u8fbe\uff09\u3002\u7ed8\u5236\u8fd9\u4e9b\u63a5\u89e6\u70b9\u53ef\u4ee5\u786e\u4fdd\u8bbe\u8ba1\u6db5\u76d6\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e94\u7528\u754c\u9762\u3002<\/p>\n<ul>\n<li><strong>\u81ea\u6709\u6e20\u9053\uff1a<\/strong> \u4f60\u7684\u7f51\u7ad9\u3001\u5e94\u7528\u6216\u5185\u90e8\u5de5\u5177\u3002<\/li>\n<li><strong>\u5408\u4f5c\u4f19\u4f34\u6e20\u9053\uff1a<\/strong> \u7b2c\u4e09\u65b9\u96c6\u6210\u6216\u670d\u52a1\u63d0\u4f9b\u5546\u3002<\/li>\n<li><strong>\u5916\u90e8\u6e20\u9053\uff1a<\/strong> \u793e\u4ea4\u5a92\u4f53\u3001\u8bc4\u8bba\u6216\u53e3\u7891\u4f20\u64ad\u3002<\/li>\n<\/ul>\n<h2>\ud83e\udd1d \u534f\u4f5c\u5de5\u4f5c\u574a\uff1a\u51dd\u805a\u56e2\u961f\u529b\u91cf<\/h2>\n<p>\u65c5\u7a0b\u56fe\u5f88\u5c11\u7531\u4e00\u4e2a\u4eba\u5355\u72ec\u5b8c\u6210\u3002\u5b83\u9700\u8981\u7814\u7a76\u4eba\u5458\u3001\u8bbe\u8ba1\u5e08\u3001\u4ea7\u54c1\u7ecf\u7406\u548c\u5229\u76ca\u76f8\u5173\u8005\u4e4b\u95f4\u7684\u534f\u4f5c\u3002\u5de5\u4f5c\u574a\u662f\u4fc3\u8fdb\u8fd9\u79cd\u534f\u540c\u4e00\u81f4\u7684\u6700\u6709\u6548\u65b9\u5f0f\u3002<\/p>\n<h3>\u5de5\u4f5c\u574a\u51c6\u5907<\/h3>\n<p>\u5728\u4f1a\u8bae\u5f00\u59cb\u524d\uff0c\u8bf7\u51c6\u5907\u597d\u4ee5\u4e0b\u6750\u6599\uff1a<\/p>\n<ul>\n<li><strong>\u7814\u7a76\u603b\u7ed3\uff1a<\/strong> 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