{"id":117,"date":"2026-04-07T03:20:44","date_gmt":"2026-04-07T03:20:44","guid":{"rendered":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/"},"modified":"2026-04-07T03:20:44","modified_gmt":"2026-04-07T03:20:44","slug":"visualizing-path-to-purchase-journey-mapping-tutorial","status":"publish","type":"post","link":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/","title":{"rendered":"\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u6620\u5c04\u6559\u7a0b"},"content":{"rendered":"<p>\u73b0\u4ee3\u5ba2\u6237\u4f53\u9a8c\u975e\u5e38\u590d\u6742\u3002\u5b83\u5e76\u975e\u4ece\u5174\u8da3\u5230\u4ea4\u6613\u7684\u76f4\u7ebf\u8fc7\u7a0b\uff0c\u800c\u662f\u4e00\u4e2a\u968f\u65f6\u95f4\u5c55\u5f00\u7684\u4e92\u52a8\u3001\u60c5\u611f\u4e0e\u51b3\u7b56\u4ea4\u7ec7\u7684\u7f51\u7edc\u3002\u8981\u7406\u89e3\u8fd9\u79cd\u590d\u6742\u6027\uff0c\u7ec4\u7ec7\u5fc5\u987b\u8d85\u8d8a\u9500\u552e\u6570\u636e\uff0c\u6df1\u5165\u6d1e\u5bdf\u4e70\u5bb6\u7684\u771f\u5b9e\u4f53\u9a8c\u3002\u8fd9\u6b63\u662f\u65c5\u7a0b\u6620\u5c04\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u7684\u539f\u56e0\u3002\u901a\u8fc7\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u56e2\u961f\u80fd\u591f\u8bc6\u522b\u75db\u70b9\uff0c\u534f\u8c03\u5185\u90e8\u6d41\u7a0b\uff0c\u5e76\u6253\u9020\u4e00\u79cd\u4e0e\u5ba2\u6237\u4ea7\u751f\u5171\u9e23\u7684\u65e0\u7f1d\u4f53\u9a8c\u3002<\/p>\n<p>\u672c\u6307\u5357\u63d0\u4f9b\u4e86\u4e00\u79cd\u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\u7684\u5b9e\u7528\u65b9\u6cd5\u3002\u5b83\u805a\u7126\u4e8e\u53ef\u89c6\u5316\u673a\u5236\u3001\u4e70\u5bb6\u5fc3\u7406\u4ee5\u53ca\u5c06\u6570\u636e\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u6d1e\u5bdf\u6240\u9700\u7684\u6218\u7565\u6b65\u9aa4\u3002\u8fd9\u91cc\u672a\u63d0\u53ca\u4efb\u4f55\u5177\u4f53\u5de5\u5177\uff0c\u4ec5\u9610\u8ff0\u9002\u7528\u4e8e\u4efb\u4f55\u5e73\u53f0\u7684\u901a\u7528\u539f\u5219\u3002\u76ee\u6807\u662f\u5b9e\u73b0\u6e05\u6670\u6027\u3001\u540c\u7406\u5fc3\u4ee5\u53ca\u53ef\u8861\u91cf\u7684\u6539\u8fdb\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic illustrating the customer journey mapping process showing the 5-stage path to purchase: Awareness, Consideration, Decision, Retention, and Loyalty. Visualizes touchpoints, emotional curve, pain points, and opportunities with sketchy pencil art and watercolor accents. Educational diagram for UX designers, marketers, and CX professionals to align teams, identify friction, and improve customer experience.\" decoding=\"async\" src=\"https:\/\/www.hi-posts.com\/wp-content\/uploads\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg\"\/><\/figure>\n<\/div>\n<h2>1. \u4ec0\u4e48\u662f\u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\uff1f \ud83e\udded<\/h2>\n<p>\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u662f\u5ba2\u6237\u4e0e\u60a8\u7684\u54c1\u724c\u4e4b\u95f4\u6bcf\u4e00\u6b21\u4f53\u9a8c\u7684\u53ef\u89c6\u5316\u5448\u73b0\u3002\u5b83\u6db5\u76d6\u4ece\u5ba2\u6237\u9996\u6b21\u610f\u8bc6\u5230\u95ee\u9898\uff0c\u5230\u6700\u7ec8\u4ea4\u6613\u4e43\u81f3\u4e4b\u540e\u7684\u5168\u8fc7\u7a0b\u3002\u5b83\u4e0d\u4ec5\u4ec5\u662f\u6b65\u9aa4\u7684\u6d41\u7a0b\u56fe\uff0c\u66f4\u662f\u4e00\u4e2a\u5305\u542b\u4ee5\u4e0b\u5185\u5bb9\u7684\u53d9\u4e8b\uff1a<\/p>\n<ul>\n<li><strong>\u9636\u6bb5\uff1a<\/strong> \u5173\u7cfb\u4e2d\u7684\u4e0d\u540c\u9636\u6bb5\uff08\u4f8b\u5982\uff1a\u8ba4\u77e5\u3001\u8003\u8651\u3001\u8d2d\u4e70\uff09\u3002<\/li>\n<li><strong> \u89e6\u70b9\uff1a<\/strong> \u5ba2\u6237\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u6bcf\u4e00\u4e2a\u6e20\u9053\uff08\u7f51\u7ad9\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u9500\u552e\u7535\u8bdd\u3001\u5b9e\u4f53\u5e97\uff09\u3002<\/li>\n<li><strong> \u60c5\u7eea\uff1a<\/strong> \u5ba2\u6237\u5728\u6bcf\u4e2a\u9636\u6bb5\u7684\u611f\u53d7\uff08\u6cae\u4e27\u3001\u5174\u594b\u3001\u56f0\u60d1\u3001\u81ea\u4fe1\uff09\u3002<\/li>\n<li><strong> \u75db\u70b9\uff1a<\/strong> \u963b\u788d\u5ba2\u6237\u987a\u5229\u63a8\u8fdb\u7684\u969c\u788d\u3002<\/li>\n<li><strong> \u673a\u4f1a\uff1a<\/strong> \u4f01\u4e1a\u53ef\u4ee5\u521b\u9020\u4ef7\u503c\u6216\u89e3\u51b3\u95ee\u9898\u7684\u65f6\u523b\u3002<\/li>\n<\/ul>\n<p>\u5f53\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\u65f6\uff0c\u4f60\u5c31\u4e0d\u518d\u628a\u5ba2\u6237\u770b\u4f5c\u4e00\u4e2a\u6307\u6807\uff0c\u800c\u662f\u5f00\u59cb\u5c06\u4ed6\u4eec\u89c6\u4e3a\u6709\u9700\u6c42\u3001\u6709\u5c40\u9650\u548c\u6709\u671f\u5f85\u7684\u771f\u5b9e\u4e2a\u4f53\u3002\u8fd9\u79cd\u89c6\u89d2\u7684\u8f6c\u53d8\uff0c\u6b63\u662f\u6709\u6548\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u7684\u57fa\u7840\u3002<\/p>\n<h2>2. \u4e3a\u4ec0\u4e48\u8981\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1f \ud83d\udcca<\/h2>\n<p>\u4f01\u4e1a\u5f80\u5f80\u5404\u81ea\u4e3a\u653f\u3002\u5e02\u573a\u56e2\u961f\u4e13\u6ce8\u4e8e\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\uff0c\u9500\u552e\u56e2\u961f\u4e13\u6ce8\u4e8e\u4fc3\u6210\u4ea4\u6613\uff0c\u652f\u6301\u56e2\u961f\u5219\u4e13\u6ce8\u4e8e\u5ba2\u6237\u7559\u5b58\u3002\u8fd9\u4e9b\u56e2\u961f\u5f88\u5c11\u5171\u4eab\u5bf9\u5ba2\u6237\u7684\u7edf\u4e00\u8ba4\u77e5\u3002\u7ed3\u679c\uff0c\u5ba2\u6237\u63a5\u6536\u5230\u7684\u662f\u96f6\u6563\u7684\u4fe1\u606f\u548c\u4e0d\u4e00\u81f4\u7684\u670d\u52a1\u3002<\/p>\n<p>\u65c5\u7a0b\u6620\u5c04\u6253\u7834\u4e86\u8fd9\u4e9b\u58c1\u5792\u3002\u5b83\u521b\u5efa\u4e86\u4e00\u4e2a\u6240\u6709\u4eba\u90fd\u53ef\u53c2\u8003\u7684\u5355\u4e00\u771f\u5b9e\u4fe1\u606f\u6e90\u3002\u4ee5\u4e0b\u662f\u5176\u6838\u5fc3\u4f18\u52bf\uff1a<\/p>\n<ul>\n<li><strong>\u5bf9\u9f50\uff1a<\/strong> \u6240\u6709\u90e8\u95e8\u90fd\u80fd\u7406\u89e3\u5ba2\u6237\u89c6\u89d2\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u6ce8\u81ea\u8eab\u7684KPI\u3002<\/li>\n<li><strong>\u8bc6\u522b\u6469\u64e6\u70b9\uff1a<\/strong> \u4f60\u53ef\u4ee5\u5728\u6536\u5165\u635f\u5931\u524d\u53d1\u73b0\u5ba2\u6237\u6d41\u5931\u7684\u73af\u8282\u3002<\/li>\n<li><strong>\u8d44\u6e90\u5206\u914d\uff1a<\/strong> \u4f60\u6e05\u695a\u5730\u77e5\u9053\u5728\u4f55\u5904\u6295\u5165\u65f6\u95f4\u548c\u9884\u7b97\u624d\u80fd\u4ea7\u751f\u6700\u5927\u5f71\u54cd\u3002<\/li>\n<li><strong>\u540c\u7406\u5fc3\uff1a<\/strong> \u5b83\u8ba9\u6570\u636e\u66f4\u5177\u4eba\u6027\u5316\uff0c\u63d0\u9192\u56e2\u961f\u6570\u5b57\u80cc\u540e\u662f\u771f\u5b9e\u7684\u4eba\u3002<\/li>\n<li><strong>\u4e00\u81f4\u6027\uff1a<\/strong> \u5b83\u786e\u4fdd\u54c1\u724c\u58f0\u97f3\u548c\u670d\u52a1\u8d28\u91cf\u5728\u6240\u6709\u6e20\u9053\u4e2d\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<\/ul>\n<h2>3. \u8d2d\u4e70\u8def\u5f84\u7684\u6838\u5fc3\u9636\u6bb5 \ud83d\uded2<\/h2>\n<p>\u867d\u7136\u6bcf\u4e2a\u884c\u4e1a\u90fd\u6709\u5176\u7ec6\u5fae\u5dee\u522b\uff0c\u4f46\u8d2d\u4e70\u7684\u4e00\u822c\u8def\u5f84\u9075\u5faa\u53ef\u9884\u6d4b\u7684\u6a21\u5f0f\u3002\u4e86\u89e3\u8fd9\u4e9b\u9636\u6bb5\u6709\u52a9\u4e8e\u6784\u5efa\u4f60\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u3002\u4ee5\u4e0b\u662f\u5178\u578b\u9636\u6bb5\u7684\u5206\u89e3\u3002<\/p>\n<table border=\"1\" cellpadding=\"10\" cellspacing=\"0\" style=\"width: 100%; border-collapse: collapse;\">\n<tr>\n<th style=\"background-color: #f2f2f2;\">\u9636\u6bb5<\/th>\n<th style=\"background-color: #f2f2f2;\">\u5ba2\u6237\u76ee\u6807<\/th>\n<th style=\"background-color: #f2f2f2;\">\u5173\u952e\u95ee\u9898<\/th>\n<th style=\"background-color: #f2f2f2;\">\u5e38\u89c1\u6e20\u9053<\/th>\n<\/tr>\n<tr>\n<td><strong>\u8ba4\u77e5<\/strong><\/td>\n<td>\u8bc6\u522b\u95ee\u9898\u6216\u9700\u6c42<\/td>\n<td>\u201c\u53d1\u751f\u4e86\u4ec0\u4e48\uff1f\u201d<\/td>\n<td>\u793e\u4ea4\u5a92\u4f53\u3001\u641c\u7d22\u3001\u53e3\u7891<\/td>\n<\/tr>\n<tr>\n<td><strong>\u8003\u8651<\/strong><\/td>\n<td>\u8bc4\u4f30\u89e3\u51b3\u65b9\u6848<\/td>\n<td>\u201c\u54ea\u4e2a\u9009\u9879\u6700\u597d\uff1f\u201d<\/td>\n<td>\u5bf9\u6bd4\u3001\u8bc4\u8bba\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a<\/td>\n<\/tr>\n<tr>\n<td><strong>\u51b3\u7b56<\/strong><\/td>\n<td>\u9009\u62e9\u4f9b\u5e94\u5546<\/td>\n<td>\u201c\u6211\u4e3a\u4ec0\u4e48\u8981\u4e70\u8fd9\u4e2a\uff1f\u201d<\/td>\n<td>\u62a5\u4ef7\u3001\u6f14\u793a\u3001\u9500\u552e\u7535\u8bdd<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7559\u5b58<\/strong><\/td>\n<td>\u6709\u6548\u4f7f\u7528\u4ea7\u54c1<\/td>\n<td>\u201c\u8fd9\u5bf9\u6211\u6709\u7528\u5417\uff1f\u201d<\/td>\n<td>\u5165\u804c\u5f15\u5bfc\u3001\u652f\u6301\u3001\u66f4\u65b0<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5fe0\u8bda<\/strong><\/td>\n<td>\u4e3a\u54c1\u724c\u4ee3\u8a00<\/td>\n<td>\u201c\u6211\u4f1a\u63a8\u8350\u8fd9\u4e2a\u5417\uff1f\u201d<\/td>\n<td>\u63a8\u8350\u3001\u8bc4\u8bba\u3001\u793e\u533a<\/td>\n<\/tr>\n<\/table>\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u5e76\u4e0d\u603b\u662f\u7ebf\u6027\u7684\u3002\u5ba2\u6237\u53ef\u80fd\u4f1a\u591a\u6b21\u5728\u8003\u8651\u548c\u8ba4\u77e5\u9636\u6bb5\u4e4b\u95f4\u8df3\u8f6c\u3002\u5730\u56fe\u5fc5\u987b\u53cd\u6620\u8fd9\u79cd\u975e\u7ebf\u6027\u7684\u73b0\u5b9e\u3002<\/p>\n<h2>4. \u51c6\u5907\u5730\u56fe\u7ed8\u5236\u5de5\u4f5c\u574a \ud83d\udee0\ufe0f<\/h2>\n<p>\u7ed8\u5236\u5730\u56fe\u662f\u4e00\u9879\u534f\u4f5c\u5de5\u4f5c\u3002\u4e0d\u80fd\u7531\u5355\u4e00\u7b56\u7565\u5e08\u5355\u72ec\u5b8c\u6210\u3002\u4f60\u9700\u8981\u6765\u81ea\u7ec4\u7ec7\u5404\u4e2a\u65b9\u9762\u7684\u8f93\u5165\uff0c\u4ee5\u786e\u4fdd\u51c6\u786e\u6027\u3002\u5728\u5f00\u59cb\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u4e4b\u524d\uff0c\u8bf7\u5148\u51c6\u5907\u597d\u4f60\u7684\u56e2\u961f\u3002<\/p>\n<h3>4.1. \u660e\u786e\u8303\u56f4<\/h3>\n<p>\u4e0d\u8981\u8bd5\u56fe\u4e00\u6b21\u6027\u7ed8\u5236\u51fa\u6bcf\u4e00\u4e2a\u5ba2\u6237\u4e92\u52a8\u3002\u5e94\u4ece\u7279\u5b9a\u7684\u7528\u6237\u753b\u50cf\u6216\u7279\u5b9a\u7684\u4ea7\u54c1\u7ebf\u5f00\u59cb\u3002\u8fd9\u80fd\u4f7f\u9879\u76ee\u4fdd\u6301\u53ef\u63a7\u3002\u660e\u786e\u7684\u8303\u56f4\u53ef\u4ee5\u9632\u6b62\u8303\u56f4\u8513\u5ef6\uff0c\u5e76\u786e\u4fdd\u4f60\u80fd\u6536\u96c6\u5230\u5fc5\u8981\u7684\u7ec6\u8282\u6df1\u5ea6\u3002<\/p>\n<h3>4.2 \u6536\u96c6\u6570\u636e\u6765\u6e90<\/h3>\n<p>\u5b9e\u8bc1\u6570\u636e\u4f18\u4e8e\u5047\u8bbe\u3002\u4ece\u4ee5\u4e0b\u6765\u6e90\u6536\u96c6\u4fe1\u606f\uff1a<\/p>\n<ul>\n<li><strong>\u5ba2\u6237\u8bbf\u8c08\uff1a<\/strong>\u4e0e\u4e70\u5bb6\u76f4\u63a5\u4ea4\u8c08\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u51b3\u7b56\u8fc7\u7a0b\u3002<\/li>\n<li><strong>\u652f\u6301\u5de5\u5355\uff1a<\/strong>\u5ba1\u67e5\u5e38\u89c1\u6295\u8bc9\uff0c\u627e\u51fa\u53cd\u590d\u51fa\u73b0\u7684\u75db\u70b9\u3002<\/li>\n<li><strong>\u5206\u6790\u6570\u636e\uff1a<\/strong>\u67e5\u770b\u7f51\u7ad9\u6216\u8f6c\u5316\u6f0f\u6597\u4e2d\u7684\u6d41\u5931\u7387\u3002<\/li>\n<li><strong>\u9500\u552e\u53cd\u9988\uff1a<\/strong>\u8be2\u95ee\u9500\u552e\u4ee3\u8868\u4ed6\u4eec\u6700\u5e38\u542c\u5230\u7684\u5ba2\u6237\u5f02\u8bae\u662f\u4ec0\u4e48\u3002<\/li>\n<li><strong>\u8c03\u67e5\u95ee\u5377\uff1a<\/strong>\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\uff08CSAT\uff09\u6570\u636e\u3002<\/li>\n<\/ul>\n<h3>4.3 \u9009\u62e9\u5408\u9002\u7684\u7528\u6237\u753b\u50cf<\/h3>\n<p>\u65c5\u7a0b\u5730\u56fe\u4e0e\u7528\u6237\u753b\u50cf\u7d27\u5bc6\u76f8\u5173\u3002\u8fd9\u662f\u57fa\u4e8e\u771f\u5b9e\u6570\u636e\u6784\u5efa\u7684\u7406\u60f3\u5ba2\u6237\u7684\u865a\u6784\u5f62\u8c61\u3002\u786e\u4fdd\u4f60\u7684\u56e2\u961f\u5bf9\u8fd9\u4e2a\u4eba\u7269\u8fbe\u6210\u4e00\u81f4\u3002\u4ed6\u4eec\u662f\u5426\u719f\u6089\u6280\u672f\uff1f\u662f\u5426\u5bf9\u4ef7\u683c\u654f\u611f\uff1f\u662f\u5426\u9700\u8981\u5168\u7a0b\u6307\u5bfc\uff1f\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u5c06\u51b3\u5b9a\u5730\u56fe\u7684\u8bed\u6c14\u548c\u5185\u5bb9\u3002<\/p>\n<h2>5. \u9010\u6b65\u7ed8\u5236\u6d41\u7a0b \ud83d\udcdd<\/h2>\n<p>\u51c6\u5907\u5b8c\u6210\u540e\uff0c\u8fdb\u5165\u4e3b\u52a8\u7ed8\u5236\u9636\u6bb5\u3002\u8be5\u8fc7\u7a0b\u53ef\u4ee5\u5728\u767d\u677f\u3001\u5927\u5f20\u7eb8\u6216\u6570\u5b57\u753b\u5e03\u4e0a\u5b8c\u6210\u3002\u5a92\u4ecb\u672c\u8eab\u4e0d\u5982\u601d\u7ef4\u7684\u4e25\u8c28\u6027\u91cd\u8981\u3002<\/p>\n<h3>5.1 \u7ed8\u5236\u9636\u6bb5<\/h3>\n<p>\u5c06\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\u6c34\u5e73\u7ed8\u5236\u5728\u9876\u90e8\uff0c\u6216\u5782\u76f4\u7ed8\u5236\u5728\u4fa7\u8fb9\u3002\u4f7f\u7528\u5ba2\u6237\u4f7f\u7528\u7684\u672f\u8bed\u8fdb\u884c\u6e05\u6670\u6807\u6ce8\uff0c\u800c\u975e\u5185\u90e8\u672f\u8bed\u3002\u5982\u679c\u5ba2\u6237\u79f0\u4e4b\u4e3a\u201c\u6ce8\u518c\u201d\uff0c\u5c31\u4e0d\u8981\u79f0\u4e3a\u201c\u8f6c\u5316\u201d\u3002<\/p>\n<h3>5.2 \u6807\u8bb0\u63a5\u89e6\u70b9<\/h3>\n<p>\u5728\u6bcf\u4e2a\u9636\u6bb5\u4e0b\uff0c\u5217\u51fa\u5ba2\u6237\u7ecf\u5386\u7684\u6bcf\u4e00\u6b21\u4e92\u52a8\u3002\u52a1\u5fc5\u5168\u9762\u3002\u5982\u679c\u5ba2\u6237\u5148\u5728\u624b\u673a\u4e0a\u67e5\u770b\u4ef7\u683c\uff0c\u518d\u5728\u7535\u8111\u4e0a\u67e5\u770b\uff0c\u7136\u540e\u8be2\u95ee\u670b\u53cb\uff0c\u8fd9\u5c31\u662f\u4e09\u4e2a\u63a5\u89e6\u70b9\u3002\u5305\u62ec\u6570\u5b57\u548c\u5b9e\u4f53\u4e92\u52a8\u3002<\/p>\n<h3>5.3 \u52a0\u5165\u5ba2\u6237\u7684\u58f0\u97f3<\/h3>\n<p>\u9488\u5bf9\u6bcf\u4e2a\u63a5\u89e6\u70b9\uff0c\u5199\u4e0b\u5ba2\u6237\u5f53\u65f6\u7684\u60f3\u6cd5\u6216\u611f\u53d7\u3002\u5982\u6709\u8bbf\u8c08\u8bb0\u5f55\uff0c\u53ef\u4f7f\u7528\u539f\u8bdd\u3002\u8fd9\u80fd\u8ba9\u5730\u56fe\u751f\u52a8\u8d77\u6765\u3002\u4f8b\u5982\uff0c\u4e0d\u8981\u5199\u201c\u7528\u6237\u67e5\u770b\u4ef7\u683c\u9875\u9762\u201d\uff0c\u800c\u5e94\u5199\u201c\u7528\u6237\u62c5\u5fc3\u4ef7\u683c\u8d85\u51fa\u9884\u7b97\u201d\u3002<\/p>\n<h3>5.4 \u8bc6\u522b\u6469\u64e6\u70b9\u4e0e\u60c5\u7eea<\/h3>\n<p>\u5728\u5e95\u90e8\u753b\u4e00\u6761\u7ebf\uff0c\u4ee3\u8868\u60c5\u7eea\u66f2\u7ebf\u3002\u6807\u8bb0\u51fa\u5feb\u4e50\u7684\u9ad8\u5cf0\u548c\u6cae\u4e27\u7684\u4f4e\u8c37\u3002\u53ea\u8981\u5ba2\u6237\u611f\u5230\u56f0\u60d1\u6216\u5361\u4f4f\uff0c\u5c31\u6807\u8bb0\u4e3a\u6469\u64e6\u70b9\u3002\u8fd9\u4e9b\u5c31\u662f\u4f60\u9700\u8981\u4f18\u5148\u6539\u8fdb\u7684\u5730\u65b9\u3002<\/p>\n<h2>6. \u5e38\u89c1\u6469\u64e6\u70b9 \u26a0\ufe0f<\/h2>\n<p>\u5728\u5206\u6790\u4f60\u7684\u5730\u56fe\u65f6\uff0c\u5bfb\u627e\u8def\u5f84\u53d8\u5f97\u56f0\u96be\u7684\u5177\u4f53\u6a21\u5f0f\u3002\u8fd9\u4e9b\u662f\u5bfc\u81f4\u653e\u5f03\u6216\u4e0d\u6ee1\u7684\u533a\u57df\u3002<\/p>\n<ul>\n<li><strong>\u4fe1\u606f\u8fc7\u8f7d\uff1a<\/strong>\u8fc7\u591a\u7684\u9009\u62e9\u6216\u590d\u6742\u7684\u8bed\u8a00\u4f1a\u4f7f\u51b3\u7b56\u8fc7\u7a0b\u9677\u5165\u505c\u6ede\u3002<\/li>\n<li><strong>\u8bbf\u95ee\u969c\u788d\uff1a<\/strong>\u5982\u679c\u5ba2\u6237\u627e\u4e0d\u5230\u7535\u8bdd\u53f7\u7801\u6216\u5728\u7ebf\u5ba2\u670d\u9009\u9879\uff0c\u4fe1\u4efb\u4f1a\u8fc5\u901f\u6d41\u5931\u3002<\/li>\n<li><strong>\u4e0d\u4e00\u81f4\uff1a<\/strong> \u5982\u679c\u5e7f\u544a\u4e2d\u7684\u627f\u8bfa\u4e0e\u7740\u9646\u9875\u4e0a\u7684\u5b9e\u9645\u60c5\u51b5\u4e0d\u7b26\uff0c\u5ba2\u6237\u4f1a\u611f\u5230\u88ab\u6b3a\u9a97\u3002<\/li>\n<li><strong>\u54cd\u5e94\u65f6\u95f4\u8fc7\u6162\uff1a<\/strong> \u7b49\u5f85\u56de\u590d\u4f1a\u6253\u65ad\u5ba2\u6237\u7684\u884c\u52a8\u52bf\u5934\uff0c\u8ba9\u7ade\u4e89\u5bf9\u624b\u6709\u673a\u53ef\u4e58\u3002<\/li>\n<li><strong>\u4e0b\u4e00\u6b65\u4e0d\u660e\u786e\uff1a<\/strong> \u5982\u679c\u5ba2\u6237\u5b8c\u6210\u4e00\u4e2a\u64cd\u4f5c\u540e\u4e0d\u77e5\u9053\u4e0b\u4e00\u6b65\u8be5\u505a\u4ec0\u4e48\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u79bb\u5f00\u7f51\u7ad9\u3002<\/li>\n<\/ul>\n<p> \u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u9700\u8981\u8de8\u804c\u80fd\u534f\u4f5c\u3002\u51b3\u7b56\u9636\u6bb5\u7684\u6469\u64e6\u70b9\u53ef\u80fd\u662f\u8425\u9500\u95ee\u9898\uff08\u8bef\u5bfc\u6027\u5e7f\u544a\uff09\u6216\u9500\u552e\u95ee\u9898\uff08\u54cd\u5e94\u7f13\u6162\uff09\u3002\u8be5\u5730\u56fe\u6709\u52a9\u4e8e\u660e\u786e\u8d23\u4efb\u5f52\u5c5e\u3002<\/p>\n<h2>7. \u9a8c\u8bc1\u5730\u56fe \u2705<\/h2>\n<p>\u8349\u56fe\u5730\u56fe\u5b8c\u6210\u540e\uff0c\u5fc5\u987b\u4e0e\u73b0\u5b9e\u8fdb\u884c\u6838\u5bf9\u3002\u5982\u679c\u672a\u7ecf\u9a8c\u8bc1\uff0c\u5185\u90e8\u5730\u56fe\u5f88\u5bb9\u6613\u8131\u79bb\u5b9e\u9645\u3002\u9a8c\u8bc1\u786e\u4fdd\u5730\u56fe\u771f\u5b9e\u53cd\u6620\u5ba2\u6237\u7684\u5b9e\u9645\u4f53\u9a8c\u3002<\/p>\n<ul>\n<li><strong>\u8d70\u4e00\u904d\u8def\u5f84\uff1a<\/strong> \u8ba9\u56e2\u961f\u6210\u5458\u4eb2\u81ea\u8d70\u4e00\u904d\u6574\u4e2a\u6d41\u7a0b\u3002\u626e\u6f14\u5ba2\u6237\u89d2\u8272\u3002\u4f60\u5728\u54ea\u4e00\u6b65\u5361\u4f4f\u4e86\uff1f<\/li>\n<li><strong>\u5ba2\u6237\u9a8c\u8bc1\uff1a<\/strong> \u5c06\u5730\u56fe\u5c55\u793a\u7ed9\u771f\u5b9e\u5ba2\u6237\uff0c\u8be2\u95ee\u4ed6\u4eec\u662f\u5426\u4e0e\u81ea\u5df1\u7684\u4f53\u9a8c\u76f8\u7b26\u3002\u8fd9\u901a\u5e38\u5728\u540e\u7eed\u8bbf\u8c08\u4e2d\u8fdb\u884c\u3002<\/li>\n<li><strong>\u6570\u636e\u9a8c\u8bc1\uff1a<\/strong> \u68c0\u67e5\u5206\u6790\u6570\u636e\uff0c\u786e\u8ba4\u5730\u56fe\u4e2d\u63cf\u8ff0\u7684\u884c\u4e3a\u662f\u5426\u4e0e\u5b9e\u9645\u6570\u636e\u4e00\u81f4\u3002\u5982\u679c\u5730\u56fe\u663e\u793a\u5ba2\u6237\u67e5\u770b\u8bc4\u4ef7\uff0c\u6570\u636e\u662f\u5426\u663e\u793a\u4ed6\u4eec\u8bbf\u95ee\u4e86\u8bc4\u4ef7\u9875\u9762\uff1f<\/li>\n<\/ul>\n<p> \u9a8c\u8bc1\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u4e8b\u4ef6\u3002\u5b83\u662f\u8d28\u91cf\u63a7\u5236\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u786e\u4fdd\u4f60\u7684\u7b56\u7565\u5efa\u7acb\u5728\u4e8b\u5b9e\u57fa\u7840\u4e0a\u3002<\/p>\n<h2>8. \u8861\u91cf\u7ee9\u6548 \ud83d\udcc8<\/h2>\n<p> \u5982\u679c\u65e0\u6cd5\u8861\u91cf\u53d8\u5316\u7684\u5f71\u54cd\uff0c\u5730\u56fe\u5c31\u6beb\u65e0\u7528\u5904\u3002\u5b9a\u4e49\u4e0e\u65c5\u7a0b\u9636\u6bb5\u76f8\u5339\u914d\u7684\u6307\u6807\uff0c\u8fd9\u6837\u4f60\u624d\u80fd\u6301\u7eed\u8ffd\u8e2a\u8fdb\u5c55\u3002<\/p>\n<ul>\n<li><strong>\u8f6c\u5316\u7387\uff1a<\/strong> \u8861\u91cf\u51b3\u7b56\u9636\u6bb5\u7684\u6210\u529f\u7a0b\u5ea6\u3002<\/li>\n<li><strong>\u4ef7\u503c\u5b9e\u73b0\u65f6\u95f4\uff1a<\/strong> \u8861\u91cf\u7559\u5b58\u9636\u6bb5\u7684\u6548\u7387\u3002<\/li>\n<li><strong>\u6d41\u5931\u7387\uff1a<\/strong> \u8868\u660e\u5fe0\u8bda\u5ea6\u9636\u6bb5\u7684\u5931\u8d25\u3002<\/li>\n<li><strong>\u5ba2\u6237\u52aa\u529b\u5ea6\u8bc4\u5206\uff08CES\uff09\uff1a<\/strong> \u8861\u91cf\u5ba2\u6237\u5b9e\u73b0\u76ee\u6807\u7684\u96be\u6613\u7a0b\u5ea6\u3002<\/li>\n<li><strong>\u63a8\u8350\u7387\uff1a<\/strong> \u8868\u660e\u5fe0\u8bda\u5ea6\u9636\u6bb5\u7684\u9ad8\u6ee1\u610f\u5ea6\u3002<\/li>\n<\/ul>\n<p> \u5728\u505a\u51fa\u6539\u53d8\u4e4b\u524d\u8bbe\u5b9a\u57fa\u51c6\u503c\u3002\u7136\u540e\uff0c\u5728\u6839\u636e\u5730\u56fe\u5efa\u8bae\u5b9e\u65bd\u6539\u8fdb\u540e\uff0c\u76d1\u63a7\u8fd9\u4e9b\u6307\u6807\u3002\u8fd9\u5b9e\u73b0\u4e86\u6218\u7565\u4e0e\u6267\u884c\u4e4b\u95f4\u7684\u95ed\u73af\u3002<\/p>\n<h2>9. \u4fdd\u6301\u5730\u56fe\u7684\u6d3b\u529b \ud83d\udd04<\/h2>\n<p>\u65c5\u7a0b\u5730\u56fe\u4e0d\u662f\u4e00\u4efd\u53ef\u4ee5\u675f\u4e4b\u9ad8\u9601\u7684\u6587\u6863\u3002\u5b83\u662f\u4e00\u4e2a\u52a8\u6001\u7684\u5de5\u5177\u3002\u5e02\u573a\u5728\u53d8\u5316\uff0c\u7ade\u4e89\u5bf9\u624b\u8fdb\u5165\uff0c\u5ba2\u6237\u671f\u671b\u4e5f\u5728\u6f14\u53d8\u3002\u4e00\u5f20\u9759\u6001\u7684\u5730\u56fe\u4f1a\u5f88\u5feb\u8fc7\u65f6\u3002<\/p>\n<p>\u4e3a\u4e86\u4fdd\u6301\u76f8\u5173\u6027\uff1a<\/p>\n<ul>\n<li><strong>\u6bcf\u5b63\u5ea6\u5ba1\u67e5\uff1a<\/strong>\u5b89\u6392\u5b9a\u671f\u5ba1\u67e5\uff0c\u6839\u636e\u65b0\u6570\u636e\u66f4\u65b0\u5730\u56fe\u3002<\/li>\n<li><strong>\u66f4\u65b0\u4eba\u7269\u753b\u50cf\uff1a<\/strong> \u5982\u679c\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u53d1\u751f\u53d8\u5316\uff0c\u8bf7\u66f4\u65b0\u5730\u56fe\u4e0a\u7684\u4eba\u7269\u753b\u50cf\u4fe1\u606f\u3002<\/li>\n<li><strong>\u5e7f\u6cdb\u5171\u4eab\uff1a<\/strong> \u786e\u4fdd\u65b0\u5458\u5de5\u548c\u5176\u4ed6\u90e8\u95e8\u80fd\u591f\u8bbf\u95ee\u6700\u65b0\u7248\u672c\u3002<\/li>\n<li><strong>\u8fed\u4ee3\u6539\u8fdb\uff1a<\/strong> \u5728\u89e3\u51b3\u75db\u70b9\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5c06\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u6dfb\u52a0\u5230\u5730\u56fe\u4e2d\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5c06\u5730\u56fe\u89c6\u4e3a\u52a8\u6001\u8d44\u4ea7\uff0c\u53ef\u4ee5\u786e\u4fdd\u4f60\u7684\u7ec4\u7ec7\u4fdd\u6301\u654f\u6377\u5e76\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002\u8fd9\u4e00\u6301\u7eed\u6539\u8fdb\u7684\u5faa\u73af\u662f\u5b9e\u73b0\u957f\u671f\u589e\u957f\u7684\u5173\u952e\u3002<\/p>\n<h2>10. \u5c06\u6d1e\u5bdf\u878d\u5165\u6218\u7565 \ud83e\udde9<\/h2>\n<p>\u6700\u540e\u4e00\u6b65\u662f\u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u884c\u52a8\u3002\u4e00\u5f20\u653e\u5728\u67b6\u5b50\u4e0a\u7684\u5730\u56fe\u6beb\u65e0\u4ef7\u503c\u3002\u4f60\u5fc5\u987b\u5c06\u8fd9\u4e9b\u53d1\u73b0\u878d\u5165\u5230\u4e1a\u52a1\u8fd0\u8425\u4e2d\u3002<\/p>\n<h3>10.1. \u4ea7\u54c1\u5f00\u53d1<\/h3>\n<p>\u5982\u679c\u5730\u56fe\u663e\u793a\u5ba2\u6237\u5728\u67d0\u4e2a\u7279\u5b9a\u529f\u80fd\u4e0a\u9047\u5230\u56f0\u96be\uff0c\u5c31\u5728\u4ea7\u54c1\u5f00\u53d1\u8def\u7ebf\u56fe\u4e2d\u4f18\u5148\u8003\u8651\u8be5\u529f\u80fd\u3002\u5982\u679c\u5ba2\u6237\u6e34\u671b\u7ade\u4e89\u5bf9\u624b\u5df2\u6709\u7684\u65b0\u529f\u80fd\uff0c\u5c31\u8bc4\u4f30\u5176\u5fc5\u8981\u6027\u3002<\/p>\n<h3>10.2. \u8425\u9500\u5185\u5bb9<\/h3>\n<p>\u6839\u636e\u5ba2\u6237\u5728\u6bcf\u4e2a\u9636\u6bb5\u7684\u95ee\u9898\u8c03\u6574\u5185\u5bb9\u7b56\u7565\u3002\u5982\u679c\u4ed6\u4eec\u5904\u4e8e\u8003\u8651\u9636\u6bb5\uff0c\u63d0\u4f9b\u5bf9\u6bd4\u6307\u5357\u548c\u6848\u4f8b\u7814\u7a76\uff1b\u5982\u679c\u5904\u4e8e\u8ba4\u77e5\u9636\u6bb5\uff0c\u5219\u63d0\u4f9b\u6559\u80b2\u7c7b\u535a\u5ba2\u6587\u7ae0\u3002<\/p>\n<h3>10.3. \u57f9\u8bad\u9879\u76ee<\/h3>\n<p>\u5229\u7528\u5730\u56fe\u57f9\u8bad\u9762\u5411\u5ba2\u6237\u7684\u4e00\u7ebf\u5458\u5de5\u3002\u9500\u552e\u56e2\u961f\u5e94\u4e86\u89e3\u4e70\u5bb6\u9762\u4e34\u7684\u60c5\u611f\u969c\u788d\uff0c\u652f\u6301\u56e2\u961f\u5e94\u6e05\u695a\u5bfc\u81f4\u6295\u8bc9\u7684\u75db\u70b9\u3002\u8fd9\u79cd\u5bf9\u9f50\u6709\u52a9\u4e8e\u63d0\u5347\u670d\u52a1\u8d28\u91cf\u3002<\/p>\n<h3>10.4. \u9884\u7b97\u5206\u914d<\/h3>\n<p>\u5c06\u6295\u8d44\u91cd\u70b9\u653e\u5728\u6700\u91cd\u8981\u7684\u63a5\u89e6\u70b9\u4e0a\u3002\u5982\u679c\u5730\u56fe\u663e\u793a\u79fb\u52a8\u7aef\u7ed3\u8d26\u662f\u4e3b\u8981\u75db\u70b9\uff0c\u5c31\u5e94\u6295\u8d44\u4f18\u5316\u79fb\u52a8\u7aef\u4f53\u9a8c\uff0c\u800c\u4e0d\u662f\u6269\u5c55\u684c\u9762\u7aef\u529f\u80fd\u3002<\/p>\n<h2>\u4e0b\u4e00\u6b65\u884c\u52a8\u7684\u603b\u7ed3 \ud83d\ude80<\/h2>\n<p>\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\u662f\u4e00\u6b21\u5f3a\u5927\u7684\u5171\u60c5\u4e0e\u6218\u7565\u7ec3\u4e60\u3002\u5b83\u8feb\u4f7f\u7ec4\u7ec7\u8df3\u51fa\u81ea\u8eab\u89c6\u89d2\uff0c\u4ece\u4e70\u5bb6\u7684\u89d2\u5ea6\u770b\u5f85\u4e16\u754c\u3002\u901a\u8fc7\u9075\u5faa\u672c\u6559\u7a0b\u4e2d\u5217\u51fa\u7684\u6b65\u9aa4\uff0c\u4f60\u53ef\u4ee5\u6784\u5efa\u4e00\u5f20\u80fd\u591f\u63a8\u52a8\u771f\u6b63\u53d8\u9769\u7684\u5730\u56fe\u3002<\/p>\n<p>\u4ece\u5c0f\u5904\u7740\u624b\u3002\u9009\u62e9\u4e00\u4e2a\u7528\u6237\u753b\u50cf\uff0c\u7ed8\u5236\u4e00\u6761\u65c5\u7a0b\uff0c\u8bc6\u522b\u4e00\u4e2a\u75db\u70b9\uff0c\u89e3\u51b3\u5b83\uff0c\u7136\u540e\u91cd\u590d\u3002\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u8fd9\u4e9b\u6539\u8fdb\u4f1a\u7d2f\u79ef\u6210\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u65c5\u7a0b\u6c38\u8fdc\u4e0d\u4f1a\u771f\u6b63\u7ed3\u675f\uff0c\u4f46\u6709\u4e86\u6b63\u786e\u7684\u5730\u56fe\uff0c\u4f60\u603b\u80fd\u77e5\u9053\u8be5\u5f80\u54ea\u4e2a\u65b9\u5411\u524d\u8fdb\u3002<\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u76ee\u6807\u4e0d\u662f\u5b8c\u7f8e\uff0c\u800c\u662f\u8fdb\u6b65\u3002\u6bcf\u5f20\u5730\u56fe\u90fd\u53ea\u662f\u67d0\u4e2a\u65f6\u95f4\u70b9\u7684\u5feb\u7167\u3002\u6301\u7eed\u66f4\u65b0\u5b83\uff0c\u6301\u7eed\u503e\u542c\u5ba2\u6237\u7684\u58f0\u97f3\uff0c\u5e76\u4e0d\u65ad\u4f18\u5316\u4f60\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u7684\u8def\u5f84\u3002\u8fd9\u5c31\u662f\u53ef\u6301\u7eed\u589e\u957f\u7684\u6784\u5efa\u65b9\u5f0f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u73b0\u4ee3\u5ba2\u6237\u4f53\u9a8c\u975e\u5e38\u590d\u6742\u3002\u5b83\u5e76\u975e\u4ece\u5174\u8da3\u5230\u4ea4\u6613\u7684\u76f4\u7ebf\u8fc7\u7a0b\uff0c\u800c\u662f\u4e00\u4e2a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\ud83d\uddfa\ufe0f \u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u5730\u56fe\u6307\u5357","_yoast_wpseo_metadesc":"\u5b66\u4e60\u5982\u4f55\u6709\u6548\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u3002\u4e00\u4efd\u5b9e\u7528\u6559\u7a0b\uff0c\u6559\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u8bc6\u522b\u75db\u70b9\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[19],"tags":[6,18],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey-mapping","tag-academic","tag-customer-journey-mapping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\uddfa\ufe0f \u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u5730\u56fe\u6307\u5357<\/title>\n<meta name=\"description\" content=\"\u5b66\u4e60\u5982\u4f55\u6709\u6548\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u3002\u4e00\u4efd\u5b9e\u7528\u6559\u7a0b\uff0c\u6559\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u8bc6\u522b\u75db\u70b9\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\uddfa\ufe0f \u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u5730\u56fe\u6307\u5357\" \/>\n<meta property=\"og:description\" content=\"\u5b66\u4e60\u5982\u4f55\u6709\u6548\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u3002\u4e00\u4efd\u5b9e\u7528\u6559\u7a0b\uff0c\u6559\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u8bc6\u522b\u75db\u70b9\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/\" \/>\n<meta property=\"og:site_name\" content=\"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T03:20:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1664\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/\"},\"author\":{\"name\":\"vpadmin\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#\/schema\/person\/fb2c68d968e9062d9687a3664f4defcc\"},\"headline\":\"\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u6620\u5c04\u6559\u7a0b\",\"datePublished\":\"2026-04-07T03:20:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg\",\"keywords\":[\"academic\",\"customer journey mapping\"],\"articleSection\":[\"Customer Journey Mapping\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/\",\"url\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/\",\"name\":\"\ud83d\uddfa\ufe0f \u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u5730\u56fe\u6307\u5357\",\"isPartOf\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg\",\"datePublished\":\"2026-04-07T03:20:44+00:00\",\"description\":\"\u5b66\u4e60\u5982\u4f55\u6709\u6548\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u3002\u4e00\u4efd\u5b9e\u7528\u6559\u7a0b\uff0c\u6559\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u8bc6\u522b\u75db\u70b9\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage\",\"url\":\"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg\",\"contentUrl\":\"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg\",\"width\":1664,\"height\":928},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hi-posts.com\/cn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u6620\u5c04\u6559\u7a0b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#website\",\"url\":\"https:\/\/www.hi-posts.com\/cn\/\",\"name\":\"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hi-posts.com\/cn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#organization\",\"name\":\"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge\",\"url\":\"https:\/\/www.hi-posts.com\/cn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/03\/hi-posts-logo.png\",\"contentUrl\":\"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/03\/hi-posts-logo.png\",\"width\":801,\"height\":801,\"caption\":\"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge\"},\"image\":{\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hi-posts.com\/cn\/#\/schema\/person\/fb2c68d968e9062d9687a3664f4defcc\",\"name\":\"vpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g\",\"caption\":\"vpadmin\"},\"sameAs\":[\"https:\/\/www.hi-posts.com\"],\"url\":\"https:\/\/www.hi-posts.com\/cn\/author\/vpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\uddfa\ufe0f \u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u5730\u56fe\u6307\u5357","description":"\u5b66\u4e60\u5982\u4f55\u6709\u6548\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u3002\u4e00\u4efd\u5b9e\u7528\u6559\u7a0b\uff0c\u6559\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u8bc6\u522b\u75db\u70b9\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/","og_locale":"zh_CN","og_type":"article","og_title":"\ud83d\uddfa\ufe0f \u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u5730\u56fe\u6307\u5357","og_description":"\u5b66\u4e60\u5982\u4f55\u6709\u6548\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u3002\u4e00\u4efd\u5b9e\u7528\u6559\u7a0b\uff0c\u6559\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u8bc6\u522b\u75db\u70b9\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002","og_url":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/","og_site_name":"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge","article_published_time":"2026-04-07T03:20:44+00:00","og_image":[{"width":1664,"height":928,"url":"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg","type":"image\/jpeg"}],"author":"vpadmin","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":false},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#article","isPartOf":{"@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/"},"author":{"name":"vpadmin","@id":"https:\/\/www.hi-posts.com\/cn\/#\/schema\/person\/fb2c68d968e9062d9687a3664f4defcc"},"headline":"\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u6620\u5c04\u6559\u7a0b","datePublished":"2026-04-07T03:20:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/"},"wordCount":4,"publisher":{"@id":"https:\/\/www.hi-posts.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg","keywords":["academic","customer journey mapping"],"articleSection":["Customer Journey Mapping"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/","url":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/","name":"\ud83d\uddfa\ufe0f \u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u5730\u56fe\u6307\u5357","isPartOf":{"@id":"https:\/\/www.hi-posts.com\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage"},"image":{"@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg","datePublished":"2026-04-07T03:20:44+00:00","description":"\u5b66\u4e60\u5982\u4f55\u6709\u6548\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u3002\u4e00\u4efd\u5b9e\u7528\u6559\u7a0b\uff0c\u6559\u4f60\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff0c\u8bc6\u522b\u75db\u70b9\uff0c\u5e76\u63d0\u5347\u8f6c\u5316\u7387\u3002","breadcrumb":{"@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#primaryimage","url":"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg","contentUrl":"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/04\/customer-journey-path-to-purchase-infographic-hand-drawn.jpg","width":1664,"height":928},{"@type":"BreadcrumbList","@id":"https:\/\/www.hi-posts.com\/cn\/visualizing-path-to-purchase-journey-mapping-tutorial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hi-posts.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u53ef\u89c6\u5316\u8d2d\u4e70\u8def\u5f84\uff1a\u65c5\u7a0b\u6620\u5c04\u6559\u7a0b"}]},{"@type":"WebSite","@id":"https:\/\/www.hi-posts.com\/cn\/#website","url":"https:\/\/www.hi-posts.com\/cn\/","name":"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge","description":"","publisher":{"@id":"https:\/\/www.hi-posts.com\/cn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hi-posts.com\/cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/www.hi-posts.com\/cn\/#organization","name":"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge","url":"https:\/\/www.hi-posts.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.hi-posts.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/03\/hi-posts-logo.png","contentUrl":"https:\/\/www.hi-posts.com\/cn\/wp-content\/uploads\/sites\/14\/2026\/03\/hi-posts-logo.png","width":801,"height":801,"caption":"Hi Posts \u7b80\u4f53\u4e2d\u6587\u2013 Artificial Intelligence News, Guides &amp; Knowledge"},"image":{"@id":"https:\/\/www.hi-posts.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.hi-posts.com\/cn\/#\/schema\/person\/fb2c68d968e9062d9687a3664f4defcc","name":"vpadmin","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g","caption":"vpadmin"},"sameAs":["https:\/\/www.hi-posts.com"],"url":"https:\/\/www.hi-posts.com\/cn\/author\/vpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":0,"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/media\/118"}],"wp:attachment":[{"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hi-posts.com\/cn\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}